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Pricing News Daily > 1/14/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-Wiser

This Edition is Sponsored by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

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Headlines

Why Consumers Hate Dynamic Pricing, but Shouldn’t | paymentweek

Without surge pricing, the heavy traffic, higher rate of drunk drivers, and drivers’ own desire to celebrate could motivate many independent contractors to not work at all. The old way of ensuring enough drivers are on the road is hiring them as employees, and ordering them around. In the Uber age, this is no longer […]

Is Verizon Abandoning Its Premium Price Strategy? (VZ) | The Motley Fool

Whether the CEO likes to admit it or not, Verizon (NYSE: VZ  ) is feeling the pressure from Sprint (NYSE: S  ) and T-Mobile (NYSE: TMUS  ) as they offer low-price alternatives to Big Red’s premium service plans. The company has offered several price cuts and limited-time promotions over the past year to attract new customers and keep […]

Case Study: Second Thoughts About a Strategy Shift | HBR

“They would put on their matching hats and take the bus and spend the day going into one store after another, hunting for bargains,” Augustín said. “I still remember the junk they came home with. And why? Because some shop owner had made up a ‘full’ price for a fan or a pair of gloves […]

Cadillac Does U-Turn On Pricing Strategy, Drops Prices On Some CTS Trim Levels | Motor Authority

Despite Cadillac chief Johan de Nysschen as recently as September saying he wouldn’t reduce prices or offer huge incentives, even in the face of slowing sales, the price of certain CTS trim levels have been reduced, in some cases by as much as $3,000. To help rebuild its image as a premier luxury brand, Cadillac […]

Family Dollar Profit Drops as Pricing Changes Crimp Margins | Businessweek

Family Dollar Stores Inc. (FDO:US), the discount retailer at the center of a takeover battle, posted a 47 percent decline in first-quarter earnings after a new pricing strategy and a shift to lower-margin products took a toll on profit. Net income fell to $41.4 million, or 36 cents a share, from $78 million, or 68 […]

Photography Pricing Strategy – Do You Want To Go Large with That? | Photo Pro SEO

The “Go Large” Photography Pricing Strategy that works! In today’s blog article, we are going to turn to Photography Marketing, and your photography pricing strategy.  We’ll discuss why, no matter how High End your Brand is, you need to act a bit like McDonalds! I am going to share a little bit of our pricing […]

Consumers set to be big winners as energy price war starts | The Irish Times

Irish consumers look set to be the winners from an energy price war after two of the smaller utilities offering domestic electricity and gas announced price cuts in the wake of falling oil and gas prices on international markets. The wholesale cost of natural gas has fallen by close to 30 per cent over the […]

The right price, not the lowest price | Internet Retailer

While price is important online, always going for the lowest price can be a sure path to bankruptcy. E-retailers use price-monitoring services to find the right price for their own businesses. Amazon.com Inc. makes 2.5 million price changes on an average day, and, according to data from price monitoring firm Profitero Inc., it sometimes changes […]

United Airlines & Orbitz Sue Skiplagged, Because The Best Flight Deals Are “Unfair Competition” | Bustle

There are few things in life that are better than a good flight deal, so imagine an entire website devoted to finding you great deals. Last year, a New York City man founded the website Skiplagged.com, which helps travelers find cheap flights by using the “hidden city” method. It’s not a ticket-purchasing site — in […]

This Week in Pricing > 1/11/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology […]

Pricer’s Points: Solving the Pricing Puzzle | P. Simon Mahler

Setting prices for products and services should be simple–cover costs, make a profit, and appeal to customers. But there are more variables to the pricing formula than many new small business owners may realize. “When you’re starting out, you may not have a good handle on all the costs you’ll incur,” observes Janet Attard, founder […]

Discussion: 9 Ways Your Pricing Strategy Sucks

Why do I want to talk about pricing? There is a disease called “Price Discounting.” It is like heroin. It will kill you and your business. Let me give you an example to explain this: You make a 40% gross margin. You decide one day to reduce your prices by 6%. That means that you […]

 

Events

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015

Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Craig Swenson, COO of Palmer Johnson Power Systems, will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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