OnDemand WTP Pricing Research

Pricing News Daily > 11/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-Wiser

This Edition is Sponsored by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

Headlines

Free Is Never a Value Statement | Twenty One Twelve Group

The first rule of product value is always assign a value. Even when something is free, it should have a price — even if it’s just representative — to demonstrate to customers that it has a real value. Microsoft has done a huge disservice to itself, competitors and partners by giving unlimited free storage through […]

Maryland Insurers Using ‘Price Optimization’ Ordered to File Corrective Action Plan | Insurance Journal

The Maryland Insurance Administration (MIA) issued a bulletin alerting insurers that the use of “price optimization” in Maryland is in violation of §27-212(e)(1) of the state’s Insurance Article. MIA said it is requiring insurers that currently utilize price optimization to rate insurance policies in Maryland to file a corrective action plan with MIA by no […]

Pricing The Brand Ecosystem | Branding Strategy Insider

Key Learnings: Choice is not the same as access. In Ryan’s graph, Apple has used product, price, capacity and configuration to turn 3 lines into 25 different ways to buy. The choices shown here are simple: iPhone; iPod; and/or iPad. The technical features offer scope to pay more or less for each product without cannibalizing […]

Tesco’s Downfall Is a Warning to Data-Driven Retailers | Harvard Business Review

What the heck happened to Tesco? Many analysts and unhappy investors point to Tesco’s ill-fated Fresh & Easy convenience store foray in America just as the global financial crisis kicked in. The failed expansion effort ultimately led to write-downs topping $3 billion. At the same time, dramatically increased price competition by discounters such as Aldi severely undercut […]

Airline Seats in 2015 – Why Publishers Need to Pursue Dynamic Pricing in Video | Adotas

Look around at the seats the next time you fly. Chances are, you won’t see many empty ones. In part, that’s because airlines work hard to sell most of their inventory. But they don’t just do it by slashing prices. On the contrary, airlines today are flying mostly full planes and they’re charging more because […]

Personas and Pricing | Pragmatic Pricing

Pragmatic Marketing’s October highlighted activity is personas.  So how does this relate to pricing?  In many ways, but let’s split this topic in two’s, buyer and user personas.  Recall that in general, we build products to solve problems for user personas and we market our products to buyer personas. But before we start pricing for […]

The Top 20 Reasons Startups Fail | CB Insights

We dug into our compilation of startup failure post-mortems (currently 101 and growing) and analyzed each one to understand the reason(s) for startup failure.  Yes, we read through 101 startup failure post-mortems and distilled down to the top 20 reasons. Here you go. Read complete article here: The Top 20 Reasons Startups Fail.

4 Ways to Revamp Your Marketing to Mesmerize the Crowd | Entrepreneur

1. Focus on the value not the features. The temptation when touting a product is to zero in on all the features. Messaging about features alone, however, can result in the company’s blending in with all the others. Instead, work on crafting messages that will promote the true end value that a customer will receive. Rather than repeating […]

Firms – Get over it-the pricing debate has moved on! | John Chisholm Consulting

Patrick himself defines value based fees as: “Value offers a true partnership between buyer and seller.The law firm understands what the client wants and what the client will pay for,and the client understands what the law firm can contribute and why its services are valuable.Value is the antithesis of Cost-Plus:there is no connection between the […]

PRICING > The Conundrum — Figuring Out the Best Strategy For Your Practice | The Direct Primary Care Journal

Some retainer-based and direct-pay medical practices are built around visible, low priced services aimed to bring people up to their service window and generate higher unit sales. Others offer more personal services and sprinkle in more relational ingredients into their business plan aimed at meeting a need at a higher price and communicating a message […]

This Week in Pricing > 11/1/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship […]

 

Events and Resources

Seminar: Strategic Pricing Seminar | SPA

When: November 7, 2014 Where: Chicago, IL at the Hyatt Regency O’Hare Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Hyatt […]

Conference: Strategic Pricing Conference | SPA

When: November 13-14, 2014 Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

Webcast: Learn How Crawford Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Tuesday, November 18, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Jeff Heksh, Sales Director of Crawford Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin premiums. To implement a solution that enhanced […]

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing Certifications

The source for top formal pricing certification programs.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

Post a Comment

WP-SpamFree by Pole Position Marketing