OnDemand WTP Pricing Research

Pricing News Daily > 1/16/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…



Apple Changes App Pricing Worldwide After Currency Swings | Bloomberg

Apple Inc. (AAPL) changed the prices of software applications from Canada to Europe last week, in one of the company’s broadest global responses to currency fluctuations in recent years. With the U.S. dollar rising, Apple earlier last week told software makers selling programs through its online App Store that it’s increasing app prices in the […]

Amazon’s ‘Make an Offer’ system might just kick off a pricing revolution | VentureBeat

On December 9, Amazon surprised the retail world with “Make an Offer”, a new system that allows shoppers to negotiate prices on over 150,000 collectible and antique items. While some news outlets have compared “Make an Offer” to eBay’s “Best Offer” and Priceline’s “Name Your Price,” they undersell its potential significance. As a co-founder of […]

Viewpoint: Uber endangers public safety with fare spikes | USA TODAY College

While apparently sincere, that apology represented a complete turnaround from Dec. 14, when @Uber_Sydney tweeted, “fares have increased to encourage more drivers to come online & pick up passengers in the area.”  With its oscillating messages, it appears as though Uber was playing public opinion like a chess game. In fact, drivers are the last […]

This App Will Help You Avoid Paying Uber Surge Prices Tonight | Business Insider

If you’re looking for a way to skip surge pricing altogether, an app called SurgeProtector might solve your problems. SurgeProtector was released in November. It uses Uber’s API, which became available in August, to find places close to you that don’t have surge pricing. Once it locates a place nearby without surge pricing, SurgeProtector redirects you back to Uber’s app so you […]

W.Pa. ride-sharing ventures Uber, Lyft, Yellow Z prepare for fare fight | TribLIVE

Competing ride-sharing services Uber, Lyft and Yellow Z will face off in the new year, with each hurrying to master a mobile business model as young and capricious as the growing market it serves. Uber has submitted a detailed compliance plan to the state Public Utility Commission that, if approved, will allow the ride-sharing company […]

Maximizing Your Community Theater’s Event Value: Managing Discounts as a Ticket Pricing Strategy | TicketPeak Blog

Discounting Best Practices: Restrict discounts to certain periods of time. This is essentially time-based pricing, and it will help community theaters entice customers to purchase their tickets during specific time frames. “Early Bird” promotions help your organization secure ticket sale revenue further in advance; while “Last Minute” discounts help your organization to generate additional revenue […]

Macy’s mulls starting its own outlet chain | Fortune

Macy’s said it may open a chain off price stores to compete with T.J. Maxx and Nordstrom Rack. Macy’s is exploring one of the fastest growing areas of retail: outlets and “off-price” stores. The department store giant said Tuesday that it is considering creating a discount chain, which would pit it against the likes of […]

Deep Discounting Doesn’t Work. | 4Hoteliers

For years and years, most consumers have associated a higher price point on a product or service, to be indicative of a better product. While it may not always be true, perception is reality, especially in business. By offering a room rate of $7 (in many cases a discount of 95% or more), these hotels were telling […]

Pricing lessons from a cup of joe | The Miami Herald

Another part of Starbucks’ success comes from the brilliant execution of a value-based pricing strategy, which holds important lessons for any business. Most companies use one of two methods for pricing their products: cost plus and competitor based. With cost plus, companies calculate their costs and then add a margin that meets profitability targets set […]

This Week in Pricing > 1/11/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology […]

Pricer’s Points: Pricing Quality (Designs) – it’s all about Psychology | Lee-Bath Nelson

Pricing a product is tricky – lower isn’t always better (some examples below) and the price conveys so much more than just cost plus profit, especially when selling to consumers. This is where psychology steps in with beneficial tips for pricing. So, let’s say you have designed a beautiful vase that can be 3D printed, […]

Discussion: The 5 biggest challenges in pricing in Asia

I was part of a discussion recently about where I see the biggest current challenges in pricing in Asia and it inspired me to share my views with you in this blog. When it comes to developing powerful pricing strategies and well-oiled pricing departments, Asia is still behind both North America and Europe. There is […]



Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Craig Swenson, COO of Palmer Johnson Power Systems, will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]


Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

Posted in: Pricing News Daily

Post a Comment

WP-SpamFree by Pole Position Marketing