Pricing News Daily > 11/9/17
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.
This Edition is brought to you by:
Value Innoruption Advisors
Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).
Click a link below to learn more…
Farmed salmon prices in Scotland dive, Norway’s stay at two-year lows | Undercurrent News
Spot prices for Scottish farmed Atlantic salmon — and sales of Norwegian salmon into Scotland too — look set to take a tumble in week 44, one processing source told Undercurrent News. Prices on the latter have dropped to £4.60-£4.75 per kilogram, for fish sized between 3-5 kilograms — “the cheapest it’s been”, he said. […]
Pass the Keys and make Airbnb rental hassle-free | Property118
Pass the Keys – UK’s leading Airbnb management service is based in Greater London and operating in London, Bath, Brighton, Bristol, Cambridge, Edinburgh, Manchester, Oxford and just expanded to York and Glasgow. Pass The Keys overs a hassle-free Host-Service around the globe using the concept of the sharing economy. Through an efficient use of vacant […]
Tags: Airbnb, Hotel Pricing, Price Changes, Price Optimization, Price Setting, Pricing Model, Pricing Technology, Revenue Management, Willingness to Pay
Avios to introduce “dynamic pricing” | Business Traveller
Frequent flyer programme Avios is to move towards a “dynamic pricing” concept from next year, its parent company International Airlines Group (IAG) has confirmed. IAG announced the plans during its annual Capital Markets Day presentation, in which it said that there would be a “Progressive introduction of Dynamic Pricing from 2018”. Full details have yet […]
Tags: Airline Ticket Pricing, Dynamic Pricing, Ecommerce, omnichannel retailing,Price Discrepancies, Price Discrimination, Pricing Backlash, Pricing Model, Pricing Technology, Retail
Amazon provided discounts for Christmas | HashtagME
Amazon’s new strategy to provide discounts to its customers while paying sellers full price has been launched, as the Christmas season nears and the company aims to compete with ‘brick and mortar’ stores for customers. “When Amazon provides a discount, customers get the products they want at a price they’ll love, and small businesses receive […]
Tags: Amazon, Discounting, lowering prices, price cuts, Price sensitivity, Price War, Retail
WA drivers queue for cheap petrol as residents say it’s a dangerous recipe for disaster | The West Australian
For bargain hunters it’s a lure that’s nearly impossible to resist — the promise of petrol at the cheapest price for the week. But some Perth residents say the weekly Monday free-for-all for cut-price fuel is a recipe for disaster and potentially even fatal accident on our roads. Local resident Simone says price fluctuations of […]
Tags: Dynamic Pricing, Fuel Pricing, Gasoline Prices, oil prices, Price Changes,Pricing Model, Pricing Technology, Retail
Amazon Offers New Discounts on Third-Party Sellers’ Goods | Fortune
If you find more goods than usual on Amazon are discounted as the holiday season starts, that may not be because the sellers have chosen to cut their prices. Instead, as The Wall Street Journal reported Sunday, Amazon itself has started briefly discounting certain items sold by sellers, by as much as 9%. This only […]
Tags: Amazon, deceptive pricing, Discounting, Dynamic Pricing,Ecommerce, Price Changes, Pricing Technology, Retail
JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard
Sales for JAY-Z’s tour represent a paradigm shift in concert tickets: by more aggressively pricing front row seats, VIP experiences and platinum tickets, concert promoters are getting increasingly more skilled at commanding high prices and record grosses from their best seating inventory. That’s bad news for ticket resellers — by pricing tickets closer to actual […]
Tags: art pricing, Creative Pricing, Discounting, Dynamic Pricing,Music Pricing, Premium Pricing Strategy, Price Pressures, Pricing Model, Ticket Pricing, Willingness to Pay
Renault India launches new Captur crossover at Rs 999,000 | Autocar Professional
Renault India, which is looking to rev up its performance in India and ride the ongoing SUV sales boom, officially launched the Captur crossover today with an aggressive pricing strategy. The model range starts at Rs 999,000 for the RXE petrol and goes up to Rs 13.88 lakh (ex-showroom all India) for the top-end Platine diesel […]
Tags: Automobile Pricing, Behavioral Psychology, Competitor’s Pricing, Premium Pricing Strategy, Pricing Psychology, Retail, Willingness to Pay
Featured Content and Events
Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value
Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]
Conference: Digital Pricing Summit | IQPC
Pricing transformation through digital disruption.
DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE
- Understand how digitalisation and online services are changing the future of commerce
- Develop superior pricing strategies in the highly competitive B2C space
- Explore how digital transformation and ecommerce are interdependent in the B2B context
- Value creation, communication, managing partners and channel conflict
- Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
- Identify revenue management and commercial strategies for pricing excellence
- Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.
