OnDemand WTP Pricing Research

Pricing News Daily > 12/12/18

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.

 

Fuel expert calls for petrol retailer cap to stop gouging at the pump | The Sydney Morning Herald

Fuel expert calls for petrol retailer cap to stop gouging at the pump | The Sydney Morning Herald

A fuel pricing expert has called for a cap on petrol retailer margins as wholesale fuel prices fall but prices at the pump rise, hitting consumers ahead of Christmas. Petrol price monitoring company Fueltrac’s chief Geoff Trotter said the consumer watchdog and governments need to stop the gouging of motorists. Petrol prices in Melbourne and […]

 

OYO: Hotel association frenzy misplaced, will lead to price increase of up to 40%: Oyo | The Economic Times

OYO: Hotel association frenzy misplaced, will lead to price increase of up to 40%: Oyo | The Economic Times

“We are aware of the recommendations made by FHRAI, and believe that the same are misguided and misplaced, and based on incorrect allegations made by small groups of people (not necessarily by franchisees and lessors associated with Oyo Hotels) with vested interests. These demands are not aligned with the sentiment of the larger group of […]

 

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

Pricing may be more important than ever before, but in the United Kingdom, many retailers  underestimate the importance of price and simply don’t monitor prices at all. And when they do, they are spending too much time on this. This can be concluded from research done by Omnia Retail. The company surveyed 150 retailers (34% pure […]

 

Democratic divide on drug pricing likely in House | POLITICO

Democratic divide on drug pricing likely in House | POLITICO

THE DEMOCRATIC DIVIDE: DOGGETT AND ESHOO WOULD BRING DIVERGENT PHARMA RECORDS TO LEADERSHIP ROLES — Congressional Democrats’ united front on curbing drug prices may soon change: A pair of senior lawmakers who’ve disagreed in the past on the pharmaceutical industry are in line to chair key health subcommittees in the next Congress. Rep. Anna Eshoo, […]

 

How Can We Increase Patient Shopping for High-Value Providers? | NIHCM

How Can We Increase Patient Shopping for High-Value Providers? | NIHCM

Why This Study Is Important Prices for common medical services often vary significantly across providers even when similar quality can be expected from all providers. Opportunities for cost savings exist if patients using these services can be encouraged to seek out lower-priced providers. Evidence is mounting, however, that price transparency tools do little to encourage […]

 

It doesn’t have to be this way: Australia’s energy crisis, America’s energy surplus | United States Studies Centre

It doesn’t have to be this way: Australia’s energy crisis, America’s energy surplus | United States Studies Centre

Why is US energy so inexpensive? Why is its electricity more reliable and pricing more transparent than Australia’s? Why are its carbon emissions declining faster relative to Australia? In this report we answer those questions, clarifying what’s at stake if Australian policymakers do not change course. Economic modelling in this report indicates what’s at stake. […]

 

Odeon defends £40 hi-tech cinema prices | BBC News

Odeon defends £40 hi-tech cinema prices | BBC News

Odeon has responded to criticism over the prices it is charging for seats at its new hi-tech cinema in London, where tickets will cost up to £40. It told the BBC the prices were similar to tickets for theatre or live sports. The newly refurbished Odeon Leicester Square will re-open later this month, showing Mary […]

 

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

On-Demand Training: Value-Based Pricing and Value Modeling: Theoretical & Practical Perspectives | PPS 

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing methodology and one of the steps of this methodology called economic value modeling. This PPS Online Pricing Course will present the latest concepts, practices and tools related to both methodologies.

This Online Pricing Course will combine theoretical information as well as very practical recommendations on how to implement value-based pricing and conduct a value modeling process. Stephan will present a case study on how he was able to pilot and test his 5 C model of transformation in practice.

Stephan Liozu will also review the main concepts of pricing orientation and pricing realization. He will also present some of the latest concepts related to value-based pricing including some definitions, key success factors and potential barriers to adoption. The value modeling process will be discussed in great details and several examples of value models will be presented.

 

Explore our collection of valuable pricing resources including:

Find a Job

Find your next Pricing Adventure by searching our job board that includes pricing team openings at great companies like PayPal, Owns Corning, RR Donnelley, and Conagra Brands.

Post a Job

We want to help you find great candidates for no charge – find your next Pricing Team member by posting your job today.

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Posted in: Pricing News Daily