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Pricing News Daily > 12/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™). Click a link below to learn more…

Headlines

This Week in Pricing > 11/30/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing […]

China to scrap drug price caps next year | Economic Times

SHANGHAI: China plans to scrap retail price caps on all drugs as early as the start of next year, an official newspaper reported on Wednesday, giving the market a larger role in an industry where price controls have contributed to supply shortages. The National Development and Reform Commission, China’s planning agency, has prepared a draft […]

How does pricing strategy work online? | Sticky Marketing Club

Grant Leboff: Graham, when we look at online shopping and e-commerce, I want to talk to you about price strategy and how you get that right. People are shopping about, things become commoditised, they can flit between things, so how do you start to get your price strategy right? What do you have to think […]

Identifying a Pricing Glitch Before it’s Too Late! | Crimson Hexagon

Price-matching… a great strategy for retailers to prevent shoppers from “showrooming” products in-store and then turning around to buy them cheaper online or from competitors. Walmart has been dabbling in the price-matching arena for a few years now, matching competitor pricing on everything from potato chips to Barbies. However, you may have heard that they […]

Customers are not interested in the lowest price | London Coaching Group

Now let’s also understand this: this cost, which your customer is incurring, is actually the price that they are paying for your product or service. That’s the cost for them. The benefit is the problem that’s getting solved by using your product or service, or how it actually helps them improve their current situation. That’s […]

Deception & Manipulation at Christmas | The Consumerist Manifesto

Did early-birds get what was promised? Or did Deception & Manipulation set some consumers up? D&M is about deceptive techniques to get consumers to make rushed decisions. Example: big discounts—say 50% off list price—is often a game in which a high list price is established just long enough to make a 50% discount more credible […]

3 price challenges for brands like Coach & Mulberry | EDITD

We often discuss the pricing headaches associated with retail – be that frenetic discounting periods at department stores or competition around red-hot trends for fast fashion retailers. With limited flexibility, brands can get overlooked in the pricing conversation. They have a different, but no less complicated, relationship with pricing. Here, based on the stories of brands like Mulberry and […]

32-mile Uber ride cost a Jacksonville man $417 | First Coast News

JACKSONVILLE, Fla. — You could call it a case of sticker shock. A 32-mile trip using Uber ended up costing Jay Mellon $417.11 to go from downtown Jacksonville to 1st Street in Jacksonville Beach after the Georgia-Florida game. So what hiked the price? A little thing called ‘surge pricing.’ “I realized I was going to […]

Tiffany, T.J. Maxx Among Retailers Ignoring Black Friday | The Business of Fashion

NEW YORK, United States — Black Friday weekend is the year’s biggest promotional event for most major U.S. retailers, and yet there are prominent holdouts ignoring it — or at least being discreet about their specials. Tiffany & Co., Dollar Tree Inc. and T.J. Maxx are among the chains that aren’t promoting Black Friday on their websites. That’s […]

Black Friday Going Global With US Deals Just a Click Away | The Business of Fashion

LONDON, United Kingdom — As a Londoner, Hannah Lyons won’t be having turkey and pumpkin pie tomorrow, but that doesn’t mean she’s not preparing for that other Thanksgiving ritual: Looking for deep discounts at the mall the following day. “I’ve got my credit card at the ready,” the 30-year-old business fashion student said while shopping at the […]

How to Charge 1000% More While Providing 90% LESS | Darren Scott Monroe

This Podcast is about Charging 1000% More While Providing 90% LESS. Which might sound unusual if you have never raised your prices. But the moment you raise the prices of your programs, products, or services. You will find yourself naturally over delivering because you want to really help your new clients. WARNING DO NOT DO […]

Pricer’s Points: Psychological Pricing and Localized Pricing Strategies | Chris Krystalowich

Over the course of my career, I am often asked for information and strategies for selling into other markets. I have compiled these requests into this article; hopefully you will find this information useful. Charm Pricing In English speaking markets, it is widely believed that prices ending in 9 generate more sales. This theory has […]

Discussion: 9 Ways Your Pricing Strategy Sucks

Why do I want to talk about pricing? There is a disease called “Price Discounting.” It is like heroin. It will kill you and your business. Let me give you an example to explain this: You make a 40% gross margin. You decide one day to reduce your prices by 6%. That means that you […]

 

Events and Resources

Webcast: Learn How B&B Trade Distribution Centre Uses Strategic Pricing Tools to Identify Price-sensitive Products and Services | SPA

Tuesday, December 9, 2014 2:00 PM Eastern

Register to attend our webcast that starts at 2:00 PM EST where Robb Howe, General Manager for B&B Trade will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify price-sensitive products and services. To implement a solution that enhanced profitability, […]

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015 Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Early Bird Price: $1495 US

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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