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Pricing News Daily > 1/21/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-Wiser

This Edition is Sponsored by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

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Headlines

 

The things Amazon chooses to charge you more for (and why) | The Washington Post

Amazon.com is not always the cheapest place to buy everything. And neither is Wal-Mart. Both giants bill themselves as places for good deals, but a new report from retail analytics firm Boomerang Commerce compares their strategies and sheds light on the ways they engineer pricing to get that reputation. What the authors find is that […]

How Amazon Adjusts Its Prices | Business Insider

The average shopper likely thinks Amazon has the lowest prices anywhere on the web. That’s not always true. In fact, Amazon will tweak its prices many times per hour (equaling millions of individual price changes per day), taking advantage of the psychology of price perception. Amazon does this with a clever strategy that makes it seem […]

How Amazon uses psychology to trick you into thinking everything is cheap | Geek.com

When shopping for something online, most people’s go-to store is Amazon. The perception is that Amazon, without fail, offers the products you want cheaper than anywhere else. In actuality that’s not entirely true, but Amazon has very cleverly tweaked its product pricing to make online shoppers think it is. So how does the e-tailer trick you […]

Pricing is at the intersection of strategy and execution | Kreischer Miller Center for Private Company Excellence

In our experience, the easiest way to determine whether a company’s execution is aligned with its strategy is by looking at its pricing and margins. Uneven or shrinking margins are often a sign that a company is not executing effectively in the markets and customers it serves and does not have a clear picture of […]

How to Thrive (Not Just Survive) in Negotiations with Procurement | Strategic Pricing Solutions

Procurement professionals can be a challenge for anyone trying to sell at reasonable prices, and especially so during periods when suppliers are being squeezed.  Can you implement a pricing strategy that reflects the value of your products and services instead of simply giving in to all of Procurement’s demands?  The answer is yes.  Following are […]

The in-store shopping experience gets digitized | The Future of Commerce

With countless retailers vying for the same customers, they have to find something that positions them as unique. Many online retailers did this during the holiday season by advertising free shipping up until a certain date to encourage sales because 75% of shoppers admit that they would switch retailers if one did not offer free […]

Storyhome pricing: Value-based pricing | pricing4startups

What are the challenges in StoryHome’s situation? Taking the high road of value-based pricing for StoryHome we need to perform some meaningful customer research in order to determine the product value. The starting point of this project is marked by a number of challenges most startups will face when launching a product: There is no […]

1 Simple Pricing Hack You Can Do Today To Grow Profits | Wonderdog Creative

In a TED talk a few years ago, behavioral economist Dan Ariely talked about a mysterious advertisement he had noticed in The Economist. The magazine was offering three subscription options: Web only: $59 Print only: $125 Print and web: $125 Option 2 seems ridiculous, doesn’t it? Who would choose to pay $125 for the “print […]

Got Milk? Stewart’s Shops Price Drop Goes into Effect | Time Warner Cable News

Milk prices are starting to drop, but some aren’t seeing this as good news. Maria Valvanis has the story. Steaming hot coffee, paired with your favorite cereal: A Monday morning cure, that for many, includes one key ingredient. “I pretty much drink milk every day,” Don Sinnenberg said. A healthy habit that just got a […]

This Week in Pricing > 1/18/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

Pricer’s Points: The 5 biggest challenges in pricing in Asia | Jesper Hansson – CPP

I was part of a discussion recently about where I see the biggest current challenges in pricing in Asia and it inspired me to share my views with you in this blog. When it comes to developing powerful pricing strategies and well-oiled pricing departments, Asia is still behind both North America and Europe. There is […]

Discussion: It’s Time to Embrace Congestion Pricing

Gizmodo Article An ambitious new transportation plan for DC announced last week includes a massive public transit expansion, additional subway line, and beefed up network of bike lanes. But the proposal that’s getting the most attention is the introduction of congestion pricing. Yes, DC wants to charge cars to enter its downtown. And more cities […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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