Pricing News Daily > 12/15/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

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Headlines

Bitcoin: Will The Arrival Of Institutional Money Cause A New Price Surge? | Forbes

Bitcoin: Will The Arrival Of Institutional Money Cause A New Price Surge? | Forbes

Just a week ago I wrote an article exploring whether or not it was a good idea to invest in Bitcoin at that precise moment. Although, as I am not a financial advisor, I decided to stop short of offering a definitive answer either way, it turns out I should have given you a rather […]

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Patreon reverses planned change to payments system | Recode

Patreon reverses planned change to payments system | Recode

Short version: Last week, Patreon added a service fee on top of subscribers’ payments, arguing that it needed the fees to help revamp its payment system. Patreon users, who directed more than $150 million to their favorite singers, podcasters and other media-makers this year, howled. Some of them also quit the service, says Patreon CEO […]

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Business Lessons Any Entrepreneur Can Learn From a Failed Restaurant | AllBusiness.com

Business Lessons Any Entrepreneur Can Learn From a Failed Restaurant | AllBusiness.com

This is a good idea for any new business owner: Do a test run of your business idea. Do a proof of concept. Start small and see if you can make money first on a small scale, before you go all in on starting a new business and making bigger investments and taking bigger risks. […]

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Timo Vuorensola Starts Shooting ‘Iron Sky: The Ark’ at Wanda Studios | CFI

Timo Vuorensola Starts Shooting ‘Iron Sky: The Ark’ at Wanda Studios | CFI

Shanghai Disney to Raise Ticket Prices As Visitor Traffic Continues to Grow After operating in China for one year and a half, Shanghai Disney will implement three tier pricing to replace its current two tier pricing. In addition, it will raise ticket prices in order to control traffic as well as improve visitor experience. According […]

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Lennar Rides on Strong Housing Demand, Rising Costs a Woe | Nasdaq.com

Lennar Rides on Strong Housing Demand, Rising Costs a Woe | Nasdaq.com

Meanwhile, Lennar’s continued focus on digital marketing is driving traffic to its communities. Also, the company uses various technology initiatives to improve its operating model. In this regard, Lennar’s dynamic pricing tool seems to be quite successful. Furthermore, Lennar’s ancillary businesses like Rialto and Multi-Family provide diversification as well as complementary long-term growth opportunities. Notably, […]

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MLB clubs increasingly relying on analytics to generate revenue: club executive | Yonhap News

MLB clubs increasingly relying on analytics to generate revenue: club executive | Yonhap News

“Most of the work to date has focused on ticket sales, utilizing buyer data, past sales information, pricing, and survey work to ultimately help us more effectively market and sell tickets,” he said. “We are looking to expand analytics into its own department, with multiple employees dedicated strictly to the pursuit of securing, analyzing, and […]

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Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

We spoke with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners to talk through the concept of failure and how brands can improve their value pricing in 2018. Should we fear failure?​ Across all industries, the reality is that a high rate of failure is normal and prevalent. Simon-Kucher estimates […]

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In this Chennai restaurant – the food is served hot – by robots | Moneycontrol.com

In this Chennai restaurant – the food is served hot – by robots | Moneycontrol.com

To add to the cool factor, the restaurant has a selfie corner outside for people who want to take one with the robots. Besides the unique theme, the pricing strategy also seems to work for the restaurant. As per The Hindu report, the average cost for a table of two is Rs 1000. The duo […]

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Featured Content and Events

Training: Professional Pricing Society (PPS) Membership

Training: Professional Pricing Society (PPS) Membership

Why Become A Professional Pricing Society (PPS) Member? Your PPS membership will allow you to connect to a global pricing network of your peers who have the same career focus. Start your membership today to gain a competitive advantage and pricing power through PPS’ conferences, online training and access to top pricing executives. Increase your value by developing new knowledge, skills and solutions from leading experts in the pricing community. Your PPS membership will put you on the fast-track to obtaining your Certified Pricing Professional (CPP) designation.

 


The following is a daily-dose of pricing cartoons and quotes, enjoy…

“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

     – Seth Godin

 

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