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Pricing News Daily > 12/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-Wiser

This Edition is Sponsored by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

 

Headlines

Uber’s surge pricing backfires during Sydney hostage siege | MarketWatch

Prices automatically surged as part of ‘peak demand’ policy NEW YORK (MarketWatch) — Uber has found itself embroiled in yet another PR disaster: spiking prices as a hostage situation unfolded in Sydney, Australia. The ridesharing service on Monday admitted to raising prices for rides around the Australian city center early Monday, where a gunman had […]

Uber’s Sydney fiasco – the problem with surge pricing is everyone hates it | Vox

People hate variable pricing The basic economic logic of raising prices when demand surges is hard to argue with. If you got a job offer at 2:00 PM, and then immediately got a second job offer at 2:05 PM you would negotiate with both potential employers (and your current boss) for the best overall job […]

How to decide what price to sell your products for? | Virgin Startup

A price can change your entire business model and even whether you have a business at all. There are many ways to price your product, look at the market, work out your costs or for some, simply picking a figure from thin air works! Our road to pricing was a combination of all three. When launching […]

Will I Sell Less if I Raise My Prices? My Answer Will Surprise You. | The Sales Hunter

The reason is simple — it’s not the amount you sell that matters; it’s the amount you make that counts. Selling huge sums at breakeven isn’t going to get you very far at all.  Conversely, not selling anything at a huge margin isn’t going to work either. The solution lies in creating a value proposition […]

Deconstructing the Price Tag | HBS Working Knowledge

A new study by Bhavya Mohan, Ryan Buell, and Leslie John has an important conclusion for retailers: Explaining what it costs to produce a product can potentially increase its sales. When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward […]

Construction Tender Prices Could Escalate | Sourceable

As building activity picks up, the latest report suggest that tender prices for work on construction projects are beginning to surge in some areas and locations. In the November edition of its Review of Construction Market Conditions, project management and quantity surveying outfit WT Partnership says it expects modest average increases in overall tender prices […]

Different prices found for same product on separate devices | KPRC Houston

Doing a search on HomeDepot.com averages $120 per item on desktops. But the same search on an iPhone or Android comes up with $230 per item. And get this — a mobile device only shows you 24 items to choose from. That search on a desktop will show 48 items. “They appear to have a […]

Pricing – Pick a Strategy and Tweak As You Grow | DirtyMouth Communications

From sponsorship packages to specialty services and ticket costs, pricing is a topic that you could talk about all day long. It’s one of the most common questions I get. The thing is, you’d almost never be right or wrong. That’s what makes it hard. If you’re wondering how to price things when you’re just […]

Why You Should Consider Giving Your Product Away for Free | SmallBizClub

We are in an industry where customers have many options. So we have to excel. Some online tools offer a functionality you just can’t get anywhere else. In those cases, simple access to that functionality may be enough to grow. For example, enterprise software is notoriously hard to use because there just aren’t better options […]

6 common challenges to bear in mind when it comes to Pricing Strategy | Minds & More

As companies are getting ready for 2015, one of the key questions for senior leaders is how can the Pricing lever be used to support my 2015 business growth ambitions? Even a 1% improvement in price can have a dramatic impact on the bottom line and bring 3 to 4 times the impact on profitability […]

This Week in Pricing > 12/14/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

Pricer’s Points: Boost your Profits with a Submarine Warrior’s Lesson | David Mok

The U.S. Navy’s nuclear submarine is one of the most modern, efficient and effective weapons in the military arsenal. Submarines are the cornerstone of the Navy’s conflict avoidance and resolution. Attack submarines or hunter-killers, which I served on, are specifically designed for the purpose of attacking and sinking other submarines, surface combatants and merchant vessels. Furthermore, […]

Discussion: Netflix CFO – We Still Have Pricing Power

Undeterred by soft domestic subscriber growth due in part to a $1 price hike enacted at the end of the second quarter, Netflix remains bullish on its ability to raise prices and lure domestic subscribers, CFO David Wells told an investor group. Netflix is also planning to launch service in six or more new countries […]

 

Events

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015

Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Nick Cassella, President of IPS Corporation’s Plumbing Group will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Early Bird Price: $1495 US

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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