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Pricing News Daily > 12/22/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

This Week in Pricing > 12/21/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed […]

Neuroscience Marketing – Is the Product Worth the Price? | HBS Working Knowledge

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were buying and how […]

Pay TV Disruption Doesn’t End With Unbundling | TechCrunch

In a simplistic generalization, unbundling would remove the subsidization of pay TV, banishing the requirement for every pay TV subscriber to bear the cost of content that only a portion of the subscriber base actually wants and consumes, e.g., sports content, typically the most expensive channels. Ostensibly, the logic makes sense. But when you follow […]

Lowe’s Targets Key Consumer Segments with Personalized Video | G/O Digital

The videos were distributed by local store zip code and delivered unique item and price content based on which consumer segment was being targeted in which market. Using dynamic video, Lowe’s was able to transform existing ad content into highly relevant, personalized digital marketing assets targeted to serve the unique messaging needs of 2 distinct audiences and help drive in-store sales in key markets. KEY FEATURES & BENEFITS […]

Dynamic Pricing Market Ideal for Renewables Growth | Engerati

Market volatility, created by the increase in renewable energy, can be overcome by dynamic pricing. Renewables creating a volatile market Renewable energy is changing the energy market significantly. These clean sources of energy are creating a volatility which cannot be controlled in the system. The volatility is causing utilities to add risk mark-ups in the […]

Boost Your Pricing Power with Emotion | OpenView Labs

Value management and pricing strategy consultant Steven Forth explores the surprisingly powerful role emotion plays in setting the right price for your software. … The Role of Emotion in B2B Pricing Think about your own buying behaviors. You can start with something simple — laundry soap for example. In reality, there is not much difference between one […]

Pricing “unreasonably high” – Holiday pricing for FBA sellers | FBA (Fulfillment by Amazon) Mastery

As we approach some of the biggest online shopping days of the year, a few notes on repricing your Fulfillment by Amazon offers for the holidays. Repricing Fulfillment by Amazon (FBA) offers for the holidays is a little different. And in this article, I’m going to explain how, what you should be doing, and what […]

City Budget Approved With Concessions On Nighttime Parking | CBS Pittsburgh

Dynamic pricing, or demand-driven pricing, will continue in high-use parking neighborhoods, but not after 6 p.m. Mayor Peduto thinks the move will make the city more efficient and in turn, save money. “By studying how our parking spaces are used — or left empty — we will make the ways city government charges for its […]

Dynamic pricing and fairness – Uber in Sydney | For What It’s Worth

The car-sharing service Uber uses dynamic pricing (also called surge pricing): prices rise in response to local excess demand (where the demand for rides at the current price exceeds the supply of cars), and fall in response to local excess supply (where there are more cars available at the current price than there is demand […]

India #Pharma 2014 – A quick look back. Part Three #pricing #nppa | Apothecurry

The holiday season approaches, so here’s a quick look at the year that was for Indian Pharma, before we disappear into a haze of year-end festivities. It’s a mixed bag (what year isn’t?) including stuff that could influence the way things work in the years ahead. For convenience, I’ve divided up what I think are […]

4 Ways The Right Pricing Strategy Improves Sales Team Effectiveness | PROS

The business benefit of a strong pricing strategy comes from how it supports your sales team in customer engagements, increasing their ability to win deals. And by “win,” we’re talking about a win for both sides: giving customers the value they need at a price point that captures the true worth of the product or […]

Pricer’s Points: Rules When Online Shopping Fails | Rocky D’Adamo

For the last 8 years my Christmas shopping has been a breeze. I always received great deals and was pretty much finished in 1 day. This is shocking and envious for some. My parents always had a bad habit of waiting until the week before Christmas to out to Woodfield Mall and fight a crowd […]

Discussion: Why Charging by the Hour is a Cop Out. Employ Value Pricing Instead

Box Free IT Blog I’ll go out and say it. The billable hour is a terrible measure for pricing your services. No one says to themselves, “You know what? I feel like buying 4.75 hours of my accountant’s time today.” Rather, they’re more inclined to say something like, “You know what? I really need help […]

 

Events

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015

Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Nick Cassella, President of IPS Corporation’s Plumbing Group will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.