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Pricing News Daily > 12/31/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…



Clearing the roadblocks to better B2B pricing – Bain Brief | Bain & Company

When executives in business-to-business (B2B) markets think about pricing their products, they often raise the white flag before even stepping onto the battlefield. Over the years, they’ve accumulated beliefs that limit their pricing effectiveness. Five beliefs, in particular, have become ingrained in many companies to the point that they seem immovable: Our products are commoditized, […]

The Demise of Fixed Pricing Has Been Greatly Exaggerated | Inc.com

You’ve heard this before: Fixed pricing is disappearing. Dynamic pricing–that’s a fancy way of saying pricing that adjusts depending on customer data and real-time assessments of supply and demand–is taking over. Not a week goes by, it seems, without hearing about how one organization or another is tinkering with traditional standstill pricing. Three recent examples: The city […]

The Downside of Discounts | HBR

It’s a vicious circle familiar to most companies engaged in B2B sales: A customer threatens to move to a competitor unless it gets a discount. So the seller cuts the price, hoping to hold firm the next time—but the precedent makes that even harder to do. To better understand the dynamics of pricing exceptions, Vantage […]

How does Uber’s surge pricing work – and how ethical is it? | Phys.org

Popular cab-hailing service Uber seems as accident-prone as ever, attracting criticism for quadrupling its rate to a minimum of $100 during the Sydney siege hostage situation. Having been criticised in several countries for its unregulated operation and irresponsible business practices, now people are questioning the firm’s ethics too. This rate hike is the norm under […]

Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses. | NYTimes.com

Authors are upset with Amazon. Again. For much of the last year, mainstream novelists were furious that Amazon was discouraging the sale of some titles in its confrontation with the publisher Hachette over e-books. Now self-published writers, who owe much of their audience to the retailer’s publishing platform, are unhappy. One problem is too much […]

Competitive pricing – Pricing against competition | Marketing 91

When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer purchasing behavior is price. Companies generally set the prices by taking into consideration competition, costs and price sensitivity. To result in profitable and sustainable businesses, managers have to set prices so it covers the […]

Pricing Guide For The New Year | Fstoppers

It is the time of the year when we look back at the past 12 months and decide what worked and what didn’t work in our businesses. This is the most common time of the year to re-vamp pricing for the upcoming season.There are many things to consider when it comes to pricing products and services. […]

Pricing Points, Perceived Value And How To Make More Money Per Sale | Entrepreneurs-journey.com

How Did I Choose Test Prices? I’d like to say I had some form of scientific method for coming up with my very first pricing scheme, but I didn’t. All I did was use some intuition and my own perception of the going rate of pay for contract editing work to come up with price. […]

26 Pricing Page Examples and Best Practices | Conversioner

Building a Pricing Page Strategy When it comes to our purchasing habits many different elements influence our decision making process. From evaluating the decision to be made, gathering the right information, identifying the options, weighing the alternatives and finally making a decision, many psychological triggers kick in and effect our final decision. There are many […]

Worth [Podcast] | Radiolab

This episode, we make three earnest, possibly foolhardy, attempts to put a price on the priceless. We figure out the dollar value for an accidental death, another day of life, and the work of bats and bees as we try to keep our careful calculations from falling apart in the face of the realities of […]

This Week in Pricing > 12/28/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing […]

Pricer’s Points: Boost your Profits with a Submarine Warrior’s Lesson | David Mok

The U.S. Navy’s nuclear submarine is one of the most modern, efficient and effective weapons in the military arsenal. Submarines are the cornerstone of the Navy’s conflict avoidance and resolution. Attack submarines or hunter-killers, which I served on, are specifically designed for the purpose of attacking and sinking other submarines, surface combatants and merchant vessels. Furthermore, […]

Discussion: 9 Ways Your Pricing Strategy Sucks

Why do I want to talk about pricing? There is a disease called “Price Discounting.” It is like heroin. It will kill you and your business. Let me give you an example to explain this: You make a 40% gross margin. You decide one day to reduce your prices by 6%. That means that you […]



Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015

Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Craig Swenson, COO of Palmer Johnson Power Systems, will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]


Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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