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Pricing News Daily > 1/23/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

 

New Product? How To Tackle Pricing. | Michael Diamond

The banks, on the other hand, came up with the idea of “free checking”. A colorful professor I once had would occasionally shout out the acronym “TANSTAAFL!” in class, which mean There Ain’t No Such Thing As A Free Lunch. What it lacked in poetry, it made up for in veracity. As the banks should […]

A $5.39 Bag of Chips? Doing the Math on an Instacart Order | WSJ

But because Instacart doesn’t operate its own warehouses it also doesn’t negotiate wholesale prices with suppliers. That means its margins come primarily from a markup it puts on the goods it fetches from Costco, Whole Foods and other grocers, as well as a $3.99 to $5.99 charge for deliveries. To understand how the economics of […]

Higher shipping rates and the Amazon effect | CNBC

FedEx and UPS rate increases recently took effect while fuel prices, a key cost for shippers, are at record lows. Crude oil broke $50 a barrel, the lowest in nearly six years. So what else is driving changes in shipping prices? The answer, in short, likely includes the Amazon effect. U.S. trucking tonnage is at […]

Amazon.com, Inc Using Complex Algorithm To Outperform Wal-Mart Stores | Bidness Etc

It has been reported that Amazon.com, Inc. (NASDAQ:AMZN) has tried to outdo Wal-Mart Stores, Inc.’s (NYSE:WMT) pricing by making undercuts of around 4% on popular consumer items. Amazon utilizes a complex pricing strategy in order to attain user traffic by offering the lowest prices on higher volume SKUs. It also provides an incentive for third-party resellers that have […]

3 Ways to Use Pricing as an Effective Marketing Tool | Inc.com

Pricing whatever product or service you want to sell can work a few different ways. One thing you want to make sure of is that no matter how you set up your pricing, the customer should be getting more perceived value than the price they paid would suggest. You want the customer to spend money, […]

How Pricing Analysis Software Is Increasing Profitability for Retailers | The Point of Sale News

To say that businesses shouldn’t be engaging in price competition is being idealistic. While prices shouldn’t be used as the main tool in maintaining competitiveness, it is unwise refusing to adjust them as a reaction to the price changes in the competition. Quality alone is no longer enough as a selling point. Even if you […]

Cloud Computing Price War In One Chart | Business Insider

In recent years, cloud computing providers have been slashing prices — a phenomenon we’ve called the “race to zero.” Amazon Web Services, for example, has cut its price 44 times in the last six years, while Microsoft and Google have both decreased prices multiple times to keep up with AWS. On Wednesday, RBC Capital’s Mark Mahaney […]

Medicines: The price of everything | Vermilion Life Sciences

Express Scripts’ Hepatitis C discounting deal for Abbvie’s Viekira Pak has increased discussion of pharma’s price strategies and, it seems, Express’ appetite for price deals. Simultaneously, Gilead have maintained Sovaldi pricing at a cost effective, commercially successful level, but one which is seemingly not broadly affordable. Engaging in the debate, other large pharma companies stated […]

Good, Better, Best – Do It Right! | Pragmatic Pricing

It is a great feeling when readers tell me they’ve implemented good, better, best because of what they’ve read. (Actually it’s a great feeling that people read the blog, let alone take action.) Then, when they went on to describe what they had done, it became obvious I left out an important detail. Several times […]

This Week in Pricing > 1/18/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

Pricer’s Points: Pricing Quality (Designs) – it’s all about Psychology | Lee-Bath Nelson

Pricing a product is tricky – lower isn’t always better (some examples below) and the price conveys so much more than just cost plus profit, especially when selling to consumers. This is where psychology steps in with beneficial tips for pricing. So, let’s say you have designed a beautiful vase that can be 3D printed, […]

Discussion: Your sales force is the most important part of your pricing strategy

The world is full of amazing people with amazing abilities to develop incredible products and still you will often see that some of these products are not really successful when they are launched in the market. One example I saw about 20 years ago, was a building services product, which was developed to save energy. […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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