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Pricing News Daily > 1/27/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-AsiaPricingProfessionals

This Edition is Sponsored by:

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

 

Headlines

 

Insurance pricing of tomorrow: more market oriented thinking | Australian Business Information Service

The insurers of today are throwing away considerable profit and business potential in pricing. Shifting their focus onto the market instead of purely relying on intra-company perceptions can help solve the problem. But first, pricing needs to become a top priority for business leaders. High potential in pricing today In a recent interview with former […]

Warren Buffett’s No. 1 Metric for Picking Winning Stocks (AAPL, CMG) | The Motley Fool

“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.”  Warren Buffett […]

Shoppers complained of shortages of basic goods and complained that prices were too high | Supply & Demand-Chain Executive

What went wrong? Cracking the Canadian retail market, about one-tenth the size of the U.S. and right next door, looks simple. Target’s difficulties show it’s not. There are costly regulations. In addition, most Canadians live near the U.S. border, compare prices religiously and are willing to shop in the U.S. to save money. There’s also […]

Does Price Even Matter? | Both Sides Of The Click

One of the things I’ve tested is price points. My tests have indicated that price points of 7 and 9 tend to underperform price points of 5 and 0 – often by over 30%. So, for example, £75 or £80 would usually be “good” prices compared to £77 and £79. (Good = more sales.) However, […]

A Psychological Approach to Pricing | Foreword Online

While your store’s pricing may sometimes be dependent on factors beyond your control (like MSRP or list prices), you can drastically impact the way your customers respond to your products with a few minor tweaks.  In a post from Maker Mogul, Mark Zhang shares tips to help you view pricing from a psychological standpoint. We’ve […]

How Amazon wages price war with Walmart | RetailingToday

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index. The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume. The first […]

Vodafone raises prices | Stuff.co.nz

Vodafone says about 300,000 households will be affected by a $4-a-month price rise that will apply to 46 of its 51 fixed-line phone and broadband plans. The company had a total of 426,000 fixed-line customers as of September. The price rises will impact customers who use ultrafast broadband and those on Vodafone’s cable networks in […]

EU Consumer Prices Fall for First Time on Record | WSJ

Europe edged closer to deflation in December, as consumer prices across the European Union fell for the first time since records began in 1997. The data released by the EU’s statistics agency add to fears that Europe could face a period of deflation, after separate data this month showed that consumer prices in the eurozone, […]

6 Secret Pricing Strategies Your Business Must Use To Increase Sales | Grow Team

4. Safeguard Yourself against a Price War Because small businesses rely on higher profit margins to survive, it means that they can be easily priced out by corporations and bigger companies. For example, an independent jam maker is never going to be able to undercut Tescos, and still make a profit. They simply can’t rival […]

This Week in Pricing > 1/25/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed […]

Pricer’s Points: Solving the Pricing Puzzle | P. Simon Mahler

Setting prices for products and services should be simple–cover costs, make a profit, and appeal to customers. But there are more variables to the pricing formula than many new small business owners may realize. “When you’re starting out, you may not have a good handle on all the costs you’ll incur,” observes Janet Attard, founder […]

Discussion: Uber agrees to new national policy that will limit surge pricing during emergencies

The Verge Article The taxi app falls in line with numerous laws that consider dynamic pricing during storms to be illegal price gouging Uber is well known for using a dynamic model it calls surge pricing that adjusts the cost of a fare based on supply and demand. The company’s CEO, Travis Kalanick, has defended this practice, […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Resources

 

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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