Pricing News Daily > 12/7/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…


Headlines

PNC Christmas Price Index Predicts Holiday Cheer, Not Prices, On The Rise This Year | Forbes

PNC Christmas Price Index Predicts Holiday Cheer, Not Prices, On The Rise This Year | Forbes

It’s beginning to look (and feel) a lot like Christmas! If you’re in the gift-giving mood, consider that purchasing all the gifts in the classic carol “The 12 Days of Christmas” will cost you $34,558.65 in 2017, a boost of just about $200 from last year. That’s the official tally according to the 34th PNC […]

 

Amazon.com, Inc. (AMZN) Pop-Up Stores Could Be the Future of Retail | US News

Amazon.com, Inc. (AMZN) Pop-Up Stores Could Be the Future of Retail | US News

This holiday shopping season, Amazon is teaming with Calvin Klein to open holiday-themed brick-and-mortar pop-up stores in New York City and Los Angeles. The pop-up stores may not move the needle much for Amazon investors this year in terms of revenue, but the technology Amazon is testing may serve as a blueprint for its long-term […]

 

McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu | CNN Money

McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu | CNN Money

McDonald’s is bringing back its legendary Dollar Menu … sort of. The fast food giant is rolling out a new menu that includes $1 items, but unlike the popular Dollar Menu that it tweaked out of existence years ago, this one includes more costly items as well. The name speaks for itself. The new menu, […]

 

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

But the optics are less than ideal, some of these people said. After a string of PR messes, essentially Google is telling the marketplace, you need to pay us more if you want your ads next to the good stuff. The price change will of course affect advertisers that run ads on YouTube. But it […]

 

Movie theaters fight streaming by assaulting the senses | WRCBtv.com

Movie theaters fight streaming by assaulting the senses | WRCBtv.com

The iPic theater chain now has seats that resemble beds in private pods, complete with pillows and blankets. It is also booking mentalists, and is considering adding comedy and music acts to movie screenings. The summer of 2017 was Hollywood’s worst in a decade, a blow to theater chains that split the box office with […]

 

A $40 Toll to Drive 10 Miles? It Happened on Virginia’s I-66 | The New York Times

A $40 Toll to Drive 10 Miles? It Happened on Virginia’s I-66 | The New York Times

If you took a bus from New York to Washington tomorrow, a 230-mile drive, and then turned around and came back, you still might not spend as much as some Virginians paid on Tuesday to drive there from 10 miles away. Just after 8 a.m., the price to take the new express lanes on Interstate […]

 

Auctions And Pricing Power | ValueWalk

Auctions And Pricing Power | ValueWalk

It’s a great time to discuss the distribution of power in auctions. Not only is this highly relevant for all users of Google paid search and our investment in TripAdvisor, but Leonardo daVinci’s Salvator Mundi just broke a record for the highest price paid for art at auction, clearing for $450.3 million (for a good […]

 

The Problem With Fake Discounts | Strategic Pricing Solutions

The Problem With Fake Discounts | Strategic Pricing Solutions

If you are a seller employing the large discount strategy, you should analyze your transactions to see what proportion of your sales are transacted at the full list price.  If only 10% to 15% of your sales are at list price, it is pretty clear your customers recognize the fake discounts.  Unfortunately, it is not […]

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Featured Content and Events

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Book: Dollarizing Differentiation Value – A Practical Guide for the Quantification and the Capture of Customer Value

Summary: Now is the time to answer that “value” question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a […]

 


The following is a daily-dose of pricing cartoons and quotes, enjoy…

“Consumers rarely respond to the lower prices enough to offset lower margins.”

     – KURT JETTA

 

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