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Pricing News Daily > 12/8/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™). Click a link below to learn more…


This Week in Pricing > 12/7/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship […]

Gift Guide: Think twice before buying a Keurig coffee maker | The Globe and Mail

Have you ever walked into a Future Shop to buy ink cartridges for your printer, only to be shocked by the astronomical price? That kind of sticker shock could happen to coffee, if Keurig and other makers of single-serve machines have their way. Massachusetts-based Keurig Green Mountain is the latest to join the trend of […]

Pricing your Services – a tip from Best Buy | Chris Lema

“What’s your hourly rate?” We hear it all the time. Some people get fancier. They create a rate card. Doing something: X dollars / hour Doing something else: Y dollars / hour Doing something harder: Z dollars / hour This is clearly better than a single number. And it’s the core of how most larger […]

The Right And Wrong Ways To Price Your Services And Grow Revenue | SMALL BIZ AHEAD

One of the most common questions I get from live audiences and via email is about how to price services. I hear questions like “Should we start with a high price and offer a discount?”  “Should we work on an hourly or project basis?” “Should we be the low-bidder and then use change orders to […]

Gas Prices Slide to 4-Year Low as Holiday Travel Looms | DailyFinance

The average price of a gallon of gasoline in the United States dropped 10 cents in the past two weeks, hitting a four-year low, according to the latest Lundberg survey released Sunday. Gasoline prices fell to $2.84 a gallon of regular-grade gasoline, the lowest level since November 2010, said the survey conducted Friday. The decline […]

Closing Your Early Sales – The Power of Secret Pricing | Tech Cocktail

When you’re looking for early sales, you’ll notice that each customer wants to wait until someone else bites. They give you positive feedback, and appear as if they’re going to go through with the deal. Then, as you start getting close, they ask to wait until you have other customers on board. This can be […]

Prescription Drug Pricing – The Fine Line Between Value and Greed | Xconomy

What’s got me pondering the meaning of the word “value”? Drug pricing. I’m trying to figure out when a drug’s price crosses over the invisible and undefined threshold from value into greed. How much should a drug really cost, and how are drug prices actually calculated? This mysterious process takes place behind closed corporate doors […]

Why You Shouldn’t Be Afraid to Show Your Prices on Your Website (Video) | Firefly Coaching

There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a preference for one and I’ll tell you all about it in the video. Read complete article here: Why You Shouldn’t Be Afraid to […]

Bayer CEO happy to have fair outcomes-based pricing | PharmaTimes

Dr Dekkers went on to say “it is okay to be tested on that in the process of price-setting, that is fine, we should only be paid for the value we bring”. However he did add one important caveat. He noted that in no other industry does a product’s price drop 80% when it goes […]

Raise Prices AND Conversions – Here`s How | The Daily Egg

Price = Quality We are terrible at valuing things. When we shop, we usually judge the value of a product by its price and the price of similar items. In general, we tend to associate price with quality. The higher the price of a product, the better quality it must be. Think about your own […]

Why should we care about Value? | Innoware

I attended a Professional Pricing Society Conference in November, and one of the speakers made an excellent quote: “To sell on the basis of value you need balls of steel”. There were a few giggles in the room, and perhaps we should use a politer terms like ”guts”, but either way this statement is very true. All […]

Pricer’s Points: Not identifying the obvious | Ben Blaney

I have gout. It’s familial gout, so it’s not caused by an extravagance of port and stilton (though I am partial to both). When I go to the doctor for a prescription, it’s usually a ludicrous charade, where I say “I have gout, my dad has gout, my brothers have gout, my grandfather had gout, […]

Discussion: Publishers and Developers are shooting themselves in the foot with their release and pricing strategy – Games

Sorry, but I have to vent about this. Buying games on release is getting more and more stupid. I bought XCOM : EU when it came out and I like it, although I am bad at it. With the sale this weekend, I just got angry. The add-on is 8,24€, while the complete Edition is […]


Events and Resources

Webcast: Learn How B&B Trade Distribution Centre Uses Strategic Pricing Tools to Identify Price-sensitive Products and Services | SPA

Tuesday, December 9, 2014 2:00 PM Eastern

Register to attend our webcast that starts at 2:00 PM EST where Robb Howe, General Manager for B&B Trade will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify price-sensitive products and services. To implement a solution that enhanced profitability, […]

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015 Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Early Bird Price: $1495 US

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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