OnDemand WTP Pricing Research

Pricing News Daily > 1/30/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

 

Uber and Lyft Cap ‘Surge Pricing’ During East Coast Storm | Money.com

Uber won’t charge more than 2.8x the normal rates; Lyft will top out at 3x a normal fare. Worried about getting around during the impending East Coast blizzard? Don’t rule out calling an Uber. On Monday, ridesharing services Uber and Lyft announced they would be capping their “surge” prices for the coming storm. Lyft will […]

The Super Bowl Wings Will Be Fat, Yes, But Pricey Too | Bloomberg Business

(Bloomberg) — On Super Bowl Sunday, expect two things when your order of chicken wings arrives: They’ll be fat, and they’ll be pricey. First the fat part. American farmers are giving their chickens extra feed, taking advantage of plunging corn and soybean costs to help lift poultry production — as measured by weight — to […]

UPS Plan to Tweak Peak Prices May Echo Uber-Like Fare Surges | Bloomberg Business

(Bloomberg) — Getting the latest iPad delivered to your home next holiday season may cost more if United Parcel Service Inc. imposes surge pricing akin to car-booking company Uber Technologies Inc., which hikes fares as demand soars. UPS will “implement new pricing strategies during peak season,” David Abney, chief executive officer of the world’s biggest […]

Are You Following These Powerful Laws of Pricing? | Business 2 Community

You’re leaving money on the table and you know it! And yet, you have customers that are consistently complaining about your prices. There is a science to pricing. And the first law of pricing is that if your customers are complaining about your price, they have no idea why they should choose you. Here are […]

Science Says You Shouldn’t Bother Buying Luxury Brands | Business Insider

Is a Rolex really worth the money? Consider these five reasons the value of luxury is all in your head. 1. Your brain is successfully tricking you. For over 60 years marketers have recognized that the value of luxury is all in our heads. A 1949 article noted a study where sales of women’s pantyhose […]

Why Data on Health-Care Price Variation Doesn’t Itself Solve the Problem | WSJ

The Blue Cross and Blue Shield Association (BCBSA) last week put out one of the best reports I have seen on price in U.S. health services. The report documents “extreme price variation” across the country for knee and hip replacements. It called for arming consumers with more price information but stopped there; it did not […]

Yes, gas prices are helping restaurants | Nation’s Restaurant News

Restaurant executives at the ICR XChange conference last week were reticent to give any credit to gas prices for rising sales. More than one noted that there is no evidence gas price fluctuations cause people to go out to eat more often. That’s true most of the time. But the decline in gas prices has […]

How to yield rates to maximise your hotel’s revenue growth – part 2 | SiteMinder

In this final part, we will explore two other crucial tips to further maximising your revenue growth: 1. Forecast demand by customer segment Hoteliers must strive to match their guests’ timings and service characteristics to their willingness to pay, to ensure they receive the best guest experience. The key is to use your data to […]

Pricing Art Online: If you want to sell art you must list prices for your art | FineArtViews

My experience dictates that there are two main ways that an artist will choose to market his or her artwork online. 1.) He or she will seek potential buyers randomly by utilizing social networking — making sure to include links to his or her personal artist website, art blog, and so on. The idea being […]

This Week in Pricing > 1/25/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed […]

Pricer’s Points: Rules When Online Shopping Fails | Rocky D’Adamo

For the last 8 years my Christmas shopping has been a breeze. I always received great deals and was pretty much finished in 1 day. This is shocking and envious for some. My parents always had a bad habit of waiting until the week before Christmas to out to Woodfield Mall and fight a crowd […]

Discussion: It’s Time to Embrace Congestion Pricing

Gizmodo Article An ambitious new transportation plan for DC announced last week includes a massive public transit expansion, additional subway line, and beefed up network of bike lanes. But the proposal that’s getting the most attention is the introduction of congestion pricing. Yes, DC wants to charge cars to enter its downtown. And more cities […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Resources

 

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

Post a Comment

WP-SpamFree by Pole Position Marketing