Pricing News Daily > 1/4/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: PPS Logo

 

 

Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

Click a link below to learn more…

 


Headlines

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Subway has tried a variety of campaigns from a variety of agencies in the past few years aimed at getting customers to stop thinking about its $5 Footlong sub sandwich. Now it’s shaving a penny off that abandoned price point and hyping the price in the hopes of getting people to think about visiting the […]

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Is Taylor Swift’s ‘Reputation’ World Tour Bombing? | PopCrush

Is Taylor Swift’s ‘Reputation’ World Tour Bombing? | PopCrush

Ultimately, Marcus said the change could mean more money for Swift — a potential $1-1.5 million in revenue per show. Naturally, though, the change to “slow ticketing” isn’t seamless, and many fans are upset that the Reputation tour is asking for $1,500 VIP tickets and $800 “Snake Pit” tickets. But WME head of music Marc Geiger told the site that […]

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Keeping legal pot prices in Canada at optimum level will be tricky | Toronto Star

Keeping legal pot prices in Canada at optimum level will be tricky | Toronto Star

Ottawa wants prices to be low enough to starve the illegal market, but not so low that they lead to excess use. To achieve that, provinces will have to use a combination of tax and pricing strategy. Liberal MP Bill Blair, who is leading the federal government’s legalization effort, said the price of pot will […]

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DICK’S Sporting Goods now honors World Series merchandise… | Click2 Houston

DICK’S Sporting Goods now honors World Series merchandise… | Click2 Houston

HOUSTON – Online shoppers awoke the day after Christmas to find World Series Astros gear priced astronomically low on the DICK’S Sporting Goods website. Customers thought it was a sale, but it appears it was a glitch and now the athletic store is canceling those orders. “Very upset because if it was a mistake and it would have […]

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America’s Superstar Companies Are a Drag on Growth | Bloomberg

America’s Superstar Companies Are a Drag on Growth | Bloomberg

Here’s a story about the U.S. economy that more people are telling these days. Since the 1980s, antitrust enforcement has gotten weaker. As a result, a few big companies have managed to capture a much bigger share of the market in various industries. Technology may have helped too, by letting big companies spread their geographic […]

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Trump: Amazon Is Getting Rich on Low Post Office Rates | Fortune

Trump: Amazon Is Getting Rich on Low Post Office Rates | Fortune

USPS’s chief financial officer, Joseph Corbett, wrote in a post for PostalReporter.com in August that the service is required by law to charge retailers at least enough to cover its delivery costs. “The reason we continue to attract e-commerce customers and business partners is because our customers see the value of our predictable service, enhanced […]

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Pharma, under attack for drug prices, started an industry war | The Washington Post

Pharma, under attack for drug prices, started an industry war | The Washington Post

It’s not easy to get Americans mad at a behind-the-scenes industry they’ve barely even heard of, but pharmaceutical companies have spent most of this year trying. “Who decides what you pay for your medicines? Not who you might think,” a concerned woman’s voice says in a radio spot airing in the District last month. “More […]

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Spark Should Spark a Pricing Trend | Bloomberg Gadfly

Spark Should Spark a Pricing Trend | Bloomberg Gadfly

Spark Therapeutics Inc. announced lower-than-expected pricing and a performance-based discount program Wednesday for its recently approved gene therapy Luxturna, a one-time treatment that helps restore sight for patients with a rare genetic condition. It’s a risky move for the company; there are very few such patients, and the price of every treatment matters a great deal.But […]

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Featured Content and Events

EU Pricing Summit 2018 - IQPC

European Pricing Summit 2018 | Finance iQ

Date: April 16-18, 2018

Location: TBD in London, England

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works.

Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret.

Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.

 

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29th Annual Spring Pricing Workshops & Conference | PPS

Date: May 1-4, 2018

Location: Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

We are excited to announce we’ll be in Chicago, IL for our 29th Annual Spring Pricing Workshops & Conference May 1-4, 2018!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).

 

Training: Professional Pricing Society (PPS) Membership

Training: Professional Pricing Society (PPS) Membership

Why Become A Professional Pricing Society (PPS) Member? Your PPS membership will allow you to connect to a global pricing network of your peers who have the same career focus. Start your membership today to gain a competitive advantage and pricing power through PPS’ conferences, online training and access to top pricing executives. Increase your value by developing new knowledge, skills and solutions from leading experts in the pricing community. Your PPS membership will put you on the fast-track to obtaining your Certified Pricing Professional (CPP) designation.


The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

 

“We knew how much these people were paying for cocaine—and the more coke cost, the more people wanted it. We applied the same marketing plan to our budding catering operation, along with a similar pricing structure, and business was suddenly very, very good.”

– Anthony Bourdain

 

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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