Pricing News Daily > 1/5/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

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Headlines

Evolution Of The Four Ps: Revisiting The Marketing Mix | Forbes

Evolution Of The Four Ps: Revisiting The Marketing Mix | Forbes

Price Simply put, price refers to how much a customer is willing to pay for a product or service. Pricing strategies are becoming more dynamic to keep up with highly educated consumers. For instance, discounting strategies could be permanently anchored in the minds of consumers, who may refuse to pay retail prices later. The advancement […]

 

Cheap Amazon shipping leaves the Postal Service ‘dumber and poorer,’ Trump says | The Washington Post

Spokesmen for the Postal Service and Amazon didn’t immediately respond to requests for comment Friday. In July, Amazon told Fortune magazine that the Postal Regulatory Commission, which oversees the Postal Service, “has consistently found that Amazon’s contracts with the USPS are profitable.” Amazon defended its program in July after Josh Sandbulte, a hedge fund manager with a […]

 

Aggressive smart speaker pricing could hurt HomePod sales | Cult of Mac

Aggressive smart speaker pricing could hurt HomePod sales | Cult of Mac

A new report notes that both Amazon’s Echo and Google’s Google Home family of devices were so heavily discounted over the holidays that they likely lost their companies a few dollars per unit. This is in sharp contrast with the kind of pricing that Apple plans for its $349 device, when it goes on sale […]

 

This Is How Airlines Determine the Price of Flights | Civilized

This Is How Airlines Determine the Price of Flights | Civilized

Airline ticket prices seemingly change every day, week, or hour, without notice, but there’s actually a real science behind this. Some people spend their whole lives trying to figure out how much to charge each passenger when they fly, because there are many factors that go into ticket pricing. In order to understand this science […]

 

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel

Your price points and structures may be impacting purchase decisions more than you might think. If you’re struggling to gain customers and, more importantly, keep them — read this! Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play… But pricing has massive psychological impact. […]

 

Will Target’s (TGT) Efforts Help Overcome Impediments in ’18? | Nasdaq.com

Will Target’s (TGT) Efforts Help Overcome Impediments in ’18? | Nasdaq.com

Impediments Shares of Target did come under pressure following third-quarter fiscal 2017 results.  Despite a positive earnings surprise, investors remained concerned about the year-over-year decline registered in the bottom line and management’s commentary about highly competitive environment in the fourth quarter. The competition has intensified following Whole Foods Market’s buyout by Amazon AMZN . Further, […]

 

The Luxury Trends Of 2018: Green Is The New Black, And More | Forbes

The Luxury Trends Of 2018: Green Is The New Black, And More | Forbes

A recommendation engine is in development that will machine-learn from other user habits and image databases to suggest outfit combinations and help plan new purchases. Luxury brands will need to adapt to selling to algorithm-driven systems as well as humans with implications for pricing strategy, marketing approach and more. … Green luxury Green is the […]

 

Getting Started With Pricing Your Photography Services | Fstoppers

Getting Started With Pricing Your Photography Services | Fstoppers

Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help […]

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Featured Content and Events

EU Pricing Summit 2018 - IQPC

European Pricing Summit 2018 | Finance iQ

Date: April 16-18, 2018

Location: TBD in London, England

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works.

Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret.

Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.

 

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29th Annual Spring Pricing Workshops & Conference | PPS

Date: May 1-4, 2018

Location: Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

We are excited to announce we’ll be in Chicago, IL for our 29th Annual Spring Pricing Workshops & Conference May 1-4, 2018!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).

 

Book: 8 Keys to Price Optimization

Book: 8 Keys to Price Optimization

Summary: Price optimization enables companies to move beyond cost-plus pricing and determine the range of prices that could be charged for a variety of customers and products. Price optimization can increase current operating income by 1 to 4% of sales, which in many cases will translate into a 20 to 50% increase in operating income. The most sophisticated […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

 

“Prices are ultimately set by value, not by the competition or supply/demand, but by value.”

– Ron Baker

 

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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