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Pricing News Daily > 2/8/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Panera Closes Last Pay-What-You-Can Restaurant in Boston | Eater

Panera Closes Last Pay-What-You-Can Restaurant in Boston | Eater

Nine years after introducing pay-what-you-can restaurants to several U.S. cities, Panera Bread is admitting defeat and closing down its last remaining non-profit Panera Cares location. The Massachusetts restaurant will shutter on February 15, according to Eater Boston. The chain opened its first donation-based community cafe in St. Louis, Missouri, in 2010. Under the model championed […]

 

What we know about Rays ticket prices in smaller Trop | Tampa Bay Times

What we know about Rays ticket prices in smaller Trop | Tampa Bay Times

ST. PETERSBURG – The Rays are putting single-game tickets on sale to the general public Friday, but one of their online pre-sales allowed us a first look today at their new pricing structure with the Tropicana Field upper deck being closed. The good news: There are 44 games games with $15 tickets available, both in […]

 

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

 

The CFO View Of The Freemium Model | Forbes

The CFO View Of The Freemium Model | Forbes

As the CFO of a company with the word “free” in the name, FreeConferenceCall.com, you might be surprised to learn I’m not a big fan of the freemium business model. While the strategy has short-term value as an awareness and customer acquisition tool, I believe it has too many inherent flaws to be considered as a […]

 

How Is AI Is Empowering Sales | CIO Applications

How Is AI Is Empowering Sales | CIO Applications

Companies are using artificial intelligence and Machine Learning in all possible ways to advance their businesses. AI monitors a customer’s online activity to predict and suggest certain products which are relevant to the customer. Companies need to identify the different types of data sets that can be combined to portray the complete picture of the customer […]

 

The Benefits of Posting My Prices for On-Location Corporate Headshots | PetaPixel

The Benefits of Posting My Prices for On-Location Corporate Headshots | PetaPixel

Posting my rates was beneficial for several reasons, and I wanted to share my experience. It was helpful in raising my rates and having confidence in my rates. It Established My Rates in My Mind It can be a little bit of a leap to post your on-location rates for corporate headshots. It’s intimidating. Other […]

 

GM posts $8.1 billion 2018 profit on strong vehicle pricing | WBTW

GM posts $8.1 billion 2018 profit on strong vehicle pricing | WBTW

DETROIT (AP) – General Motors posted an $8.1 billion net profit for 2018, fueled by better prices for vehicles sold in the U.S., its most lucrative market. It’s a strong rebound from the previous year when the company lost $3.9 billion on a giant tax accounting charge. GM made $10.8 billion before taxes in North […]

 

How Team Trump is bringing drug prices down | NY Post

How Team Trump is bringing drug prices down | NY Post

When you go out and make a major purchase for yourself or your family, do you ever do it without first knowing what it’s going to cost you? Of course not. Yet that is what our health care system asks of millions of Americans every day, when they make health care decisions without knowing what […]

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

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