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Pricing News Daily > 2/13/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-ValueInnoruptionAdvisors

This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Headlines

 

The Decoy Effect: One Pricing Strategy You Don’t Want to Overlook | Freshplum

It’s common sense to want your product to look good, and one tried-and-true way to make that happen has always been through contrast. If you can compare your product favorably against a competitor’s product, then you should do it. Similarly, it is not uncommon to see a brand or a store offer a product that […]

Ten questions to ask when pricing your product | The Globe and Mail

Great products and services don’t guarantee success. You also have to price them correctly, which requires knowing your customers well and what they’re willing to pay, as well as what your competitors are charging. You also might consider market segmentation, product bundling, and both the tangible and intangible benefits you’re selling. We spoke to four […]

Technology today, what’s the best pricing strategy | Examiner.com

We often hear, see, or experience the wow of much the innovation taking place. And the hits keep coming. But, for a moment, beyond the actual product, a lot of us, as consumers, may still be price sensitive. For in a world of buyers and sellers, hagglers vs. negotiators, etc., we are all motivated by […]

Chapter 6.3. 10 pricing strategies for translators | Circa Lingua

Last week, we analysed the elements to take into account when pricing our services. Today I am going to talk about different pricing strategies in which you could apply what we learnt last week. Let’s start! 10 pricing strategies Price and its psychology. This could be one of the most used in the market. It is […]

How to Price Your Freelance Projects | Rimidesigns

Who you’re working for and when they need it determines your rate If you’re doing graphic work for a bigger company, you should price higher because usually – as a designer – you’re an extension of their Marketing Department which is something the company should have a set budget for.  Or you’re being brought in […]

Thought Experiment: How to Charge $500 For Your Course | Fedora

Think outcome-based pricing The best way to price your course will be guided by a careful understanding of the specific audience and the painful problem you’re solving for them. A lot of teacher entrepreneurs I see just starting out price their courses by comparing with other courses in the market. They’ll start with a scan […]

Department of Insurance cautions industry on price optimization | Morrow County Sentinel

COLUMBUS — Lieutenant Governor and Department of Insurance Director Mary Taylor has warned Ohio insurers against the use of price optimization that can result in unfair discrimination. Last week, Taylor issued a bulletin to Ohio insurance companies noting that the use of price optimization violates Ohio law. Price optimization is an insurance company’s practice of […]

Lesson 16: Mastering Pricing Principles | Product Psychology

There’s a reason people on Craigslist are always overvaluing their crap: the right “price” cannot be perfectly deduced; it is highly dependent on context. Legendary investor Warren Buffet once said, “Price is what you pay, value is what you get.” Since time immemorial, entrepreneurs and salesman have tried to figure out how to sell their […]

Setting a Pricing Strategy For Your Home | Triangle Real Estate

Price it Right to Get It Sold     “We can always go down, but we can’t go up.” If you’re selling your home this statement has probably crossed your lips at least once. But when it comes to setting a pricing strategy for your home, is it a good idea to start high and […]

Pricing Tips from Real Estate with Casey Lewis – 019 (Podcast) | Art of Value

Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas. What is the most important thing you can share about pricing? If you can’t help solve a problem or add value, it is OK to walk away […]

This Week in Pricing > 2/8/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship […]

Pricer’s Points | January 2015

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to […]

Discussion: Your sales force is the most important part of your pricing strategy

The world is full of amazing people with amazing abilities to develop incredible products and still you will often see that some of these products are not really successful when they are launched in the market. One example I saw about 20 years ago, was a building services product, which was developed to save energy. […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Resources

The source for valuable pricing resources including: articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

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“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

– Raymond Corey

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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