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Pricing News Daily > 2/17/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

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Headlines

5 Ways to Present Your Price and Get It! | The Sales Hunter

5 Ways to Present Your Price and Get It! | The Sales Hunter

The price you’re asking the customer to invest with you today is often a small piece of the total cost of ownership.  If this is the case, as you present your price, be sure to include what the long-term cost of ownership is.  For big-ticket items, this approach is absolutely mandatory. Use these five strategies […]

Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com

Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com

Deciding what you should charge is one of the toughest elements of business – whether you’re large or small, established or just getting started. And, to increase the pressure, what you charge is a huge factor in whether your business succeeds or fails, with almost every studying showing financial issues being among the top 3 […]

Discounts Sabotage | CX Journey™

Discounts Sabotage | CX Journey™

Is your customer acquisition (and retention) strategy based on discount pricing? How’s that working for you? Discounts might be working well to bring customers in the door, but do they stay after they’re in? Can you keep those that you acquire? Are you creating a precedence that is not sustainable? A couple weeks ago, I […]

Big data and price discrimination | Washington Center for Equitable Growth

Big data and price discrimination | Washington Center for Equitable Growth

Many reasonable concerns about the rise of Big Data—the collection of very large amounts of data generated by digital activity—seem to be coming to a head due to worries about privacy as more and more information is collected on individuals. One particular concern is that businesses may use collected data to charge different prices to […]

Consumer Groups Applaud Ohio Department of Insurance for Prohibiting Unfair Discrimination and Gouging in Insurance Pricing | Consumer Federation of America

Consumer Groups Applaud Ohio Department of Insurance for Prohibiting Unfair Discrimination and Gouging in Insurance Pricing | Consumer Federation of America

Ohio Becomes Second State to Block Insurance Companies’ Use of “Price Optimization” Washington, D.C. (Monday, February 2, 2015) – Ohio Lieutenant Governor and Superintendent of Insurance Mary Taylor, in a bulletin issued last Thursday, ordered all insurers that use “price optimization” techniques in Ohio to end the practice no later than June 30, 2015. Price […]

Amazon Veteran Reveals Company’s Pricing Tricks | PYMNTS.com

Amazon Veteran Reveals Company’s Pricing Tricks | PYMNTS.com

Amazon boasts its business model as offering online shoppers the lowest price they can find. But an Amazon veteran has launched a new startup that shows that Amazon’s pricing strategies don’t always result in the cheapest products. Guru Hariharan, a former Amazon manager, has introduced Boomerang Commerce, a new software that tracks the pricing habits […]

Defining a successful value pricing strategy with Peter Meyer (Podcast) | The Small Business Advocate

Defining a successful value pricing strategy with Peter Meyer (Podcast) | The Small Business Advocate

Peter Meyer joins Jim Blasingame to reveal what you have to do to achieve a value pricing strategy, including how to conduct your relationship with customers. Read complete article here: Defining a successful value pricing strategy with Peter Meyer.

New Data Suggests Apps Will Continue To Adopt A Freemium Pricing Strategy | Androidheadlines.com

New Data Suggests Apps Will Continue To Adopt A Freemium Pricing Strategy | Androidheadlines.com

There is no doubt that the app market is a thriving market. We almost constantly hear of ridiculous amounts of money being passed around due to the app and mobile games industries. Last year was the year in which we saw WhatsApp sold for $19 billion while also the year we heard Glu Mobile took […]

3 Reasons You Shouldn’t Discount Your Product or Service | Chief Marketing & Business Consultants

3 Reasons You Shouldn’t Discount Your Product or Service | Chief Marketing & Business Consultants

Are you struggling to attract new customers to your startup? What steps can you take to deal with this problem? Well, there are many solutions. However, what you should NOT do is discount your product and/or service. Running specials and various other discount methods are among the most common ways businesses attract new customers but […]

Strong demand and pricing trends lift hotel stocks | Seeking Alpha

Strong demand and pricing trends lift hotel stocks | Seeking Alpha

Strong earnings reports from Starwood Hotels & Resorts (HOT +6.4%) and Wyndham Worldwide (WYN +7.1%) have given a boost to the lodging sector. The group is showing improved efficiency as demand and pricing stays ahead of the rate of capacity growth. Read complete article here: Strong demand and pricing trends lift hotel stocks.

 

This Week in Pricing > 2/15/15

Top Headlines

B2B Pricing: Emotional & Economic Value | OpenView Labs
Ten questions to ask when pricing your product | The Globe and Mail
Facebook adds Craigslist-like features for buying and selling | Mashable
8 Pointers for Setting a Price in Negotiations | Entrepreneur
Evaluating the Merits of Building Negotiating Into Your Prices | Entrepreneur
How To Create An Effective Pricing Strategy That Doesn’t Kill Your Profits | Sales Benchmark Index

 

Events

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about”

– Seth Godin

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