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Pricing News Daily > 2/19/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Strategic Pricing Associates

SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. The benefits are staggering; and they are typically accomplished in less than 90 days. Our typical client improves profitability by two to four percent of sales. SPA Clients include over 200 manufacturing companies including Parker HannifinRockwellGEExxon MobilCaterpillar as well as over 400 distributors including Harry Cooper Supply CompanyIndustrial Distribution GroupAH Harris, and ThermoFisher Scientific.

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Headlines

11 Authors Thinking Deeply About EBook Pricing | Felix Whelan

11 Authors Thinking Deeply About EBook Pricing | Felix Whelan

If you’ve been following my series of posts on new models of Indie Publishing, you’ve heard me wax eloquent on why I believe the flood of free and under-priced eBooks on Amazon and elsewhere are bad for authors, readers, and Independent Publishing as an industry. For this post, I’m turning the mic around and letting […]

A Sweet Lesson in Price Perceptions | NYTimes.com

A Sweet Lesson in Price Perceptions | NYTimes.com

As I opened the freezer section, there was something new sitting next to my Talenti: Jeni’s Splendid Ice Creams. Jeni’s offers a Salty Caramel flavor! Then my eyes landed on the price: $11.99 a pint! At that precise moment, I noticed a shift in my thinking. Somehow the appearance of an $11.99 pint of gelato […]

Brand Perception: Is Your Pricing Strategy Harming Your Brand? (Infographic) | Visualistan

Brand Perception: Is Your Pricing Strategy Harming Your Brand? (Infographic) | Visualistan

How is Your Pricing Strategy Affecting Brand Associations? Perception about a brand’s values, personality, and heritage all factor into customer sentiment about a brand. But what about price? Pricing plays an important role in shaping customer perceptions. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. Managing […]

Pain-based pricing: focus on the pain, not the product | Under 10 by Steve Johnson

Pain-based pricing: focus on the pain, not the product | Under 10 by Steve Johnson

The key to value-based pricing is to align the price to the pain. (Call it pain-based pricing if you prefer.) What is the value of removing the pain? It’s often easier to skip the principles of pricing and just look instead for good examples. After all, you don’t really care about pricing theory as much […]

Gap, Abercrombie need a pricing strategy shift | MarketWatch

Gap, Abercrombie need a pricing strategy shift | MarketWatch

The average discount at Gap-branded stores GPS, +0.10% over the last 14 months was 37% off the full retail price, while at Abercrombie ANF, -0.05% it was 49%, according to his findings. Both the Gap and Abercrombie brands struggled this holiday season, and their woes could worsen as Primark, a unit of Associated British Foods […]

Whole Foods’ Pricing Strategy: Beer Gardens And Apple Pay | Benzinga

Whole Foods’ Pricing Strategy: Beer Gardens And Apple Pay | Benzinga

Whole Foods Market, Inc. came out with better than expected results for the first half of fiscal year ’15, which sent the company’s shares soaring Thursday. It posted record total sales of $4.7 billion, while EPS was slightly higher at $0.47 than analysts’ expectations of $0.46. The company also announced lowering prices of products to bring […]

#TBT: Two Types of Dynamic Pricing (And I’ll Tell You Which Is My Favorite) | Selling Out

#TBT: Two Types of Dynamic Pricing (And I’ll Tell You Which Is My Favorite) | Selling Out

As I have foretold for years, dynamic pricing is not just coming but has arrived in the live entertainment biz. It’s most widely adopted in sports, but has made inroads in the arts and concerts as well. Every now and then, I find it useful to stop and give people a little reminder about dynamic […]

Anchor Pricing Strategies | Neuromarketing

Anchor Pricing Strategies | Neuromarketing

Here’s a scenario… You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you’ll have to wait a bit for a salesperson. The greeter hands you a card with a big “97” printed […]

Value Based BUYING | Mark Stiving, Ph.D.

Value Based BUYING | Mark Stiving, Ph.D.

Value Based PRICING is the most highly recommended pricing technique by consultants and academics. The basic concept is setting a price to capture the majority of what your customers are willing to pay. Before we explain Value Based Pricing, let’s look at Value Based BUYING (VBB). VBB is how your customers make their decisions when […]

 

This Week in Pricing > 2/15/15

Top Headlines

B2B Pricing: Emotional & Economic Value | OpenView Labs
Ten questions to ask when pricing your product | The Globe and Mail
Facebook adds Craigslist-like features for buying and selling | Mashable
8 Pointers for Setting a Price in Negotiations | Entrepreneur
Evaluating the Merits of Building Negotiating Into Your Prices | Entrepreneur
How To Create An Effective Pricing Strategy That Doesn’t Kill Your Profits | Sales Benchmark Index

 

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.”

– Katharine Paine

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