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Pricing News Daily > 2/20/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

This Edition is brought to you by:

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

United Airlines cancels thousands of bargain tickets sold in pricing glitch | The Guardian

United Airlines cancels thousands of bargain tickets sold in pricing glitch | The Guardian

Customers told their bookings have been cancelled after exchange rate error led to first and business class tickets cut to fraction of usual cost United Airlines has cancelled the reservations of thousands of customers who took advantage of a pricing glitch to save thousands of pounds on first class tickets. The glitch, first spotted […]

Pricing Experiments You Might Not Know, But Can Learn From | ConversionXL

Pricing Experiments You Might Not Know, But Can Learn From | ConversionXL

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Don’t ask, can’t tell Asking people what they’d pay for and how much rarely works. For one […]

‘Predatory’ Pricing Strategy Of E-Tailers No Longer Viable: Report | Channel Times

‘Predatory’ Pricing Strategy Of E-Tailers No Longer Viable: Report | Channel Times

New Delhi, Feb 16: The latest report of PwC highlights that e-commerce companies have incurred combined losses of around Rs. 1,000 crore due to heavy discounting strategy and this model is not feasible in the long run. “Offering lower prices will not be viable in the long term. Despite luring in customers in the initial […]

How to raise your prices and keep customers happy | Good Business Consullting

How to raise your prices and keep customers happy | Good Business Consullting

In a competitive environment it’s hard enough attracting customers to do business with you, so how do you raise your prices and retain their loyalty? Do a search online on asking for a pay rise and you’ll have thousands of articles at your fingertips for employees to outline why they deserve one and how to […]

Insurance Commissioner notifies insurers to cease illegal pricing | California Department of Insurance

Insurance Commissioner notifies insurers to cease illegal pricing | California Department of Insurance

SACRAMENTO, Calif. – Insurance Commissioner Dave Jones today issued a notice to all property and casualty insurers doing business in California advising them that so-called “price optimization” in ratemaking is unfairly discriminatory and violates the law. Price optimization is used by insurers to set rates based on an individual’s or class of individuals’ willingness to […]

Costco is ‘undisputed leader in value pricing’ on gas, according to GasBuddy | PennLive.com

Costco is ‘undisputed leader in value pricing’ on gas, according to GasBuddy | PennLive.com

According to an annual survey by GasBuddy.com, Costco, “for the third year in a row was the undisputed leader in value pricing. On any given day in 2014, the average at Costco was priced more than 16 cents  a gallon lower than its competitors.” Gasbuddy goes through almost 35 million individual gas prices and compares […]

Crafting the Value Conversation with Dan Morris (Podcast) | VoiceAmerica™

Crafting the Value Conversation with Dan Morris (Podcast) | VoiceAmerica™

Episode Description All prices are, ultimately, determined by the subjective value perceptions of the customer. This makes having a conversation with the customer to comprehend and communicate your company’s value essential. Skipping this conversation is similar to a contractor attempting to build a customer’s dream home without any architectural plans. The better your company comprehends […]

Weeks into a walkout at 11 refineries, the impact on the prices of gasoline, diesel and other fuels is barely discernable | Supply and Demand Chain Executive

Weeks into a walkout at 11 refineries, the impact on the prices of gasoline, diesel and other fuels is barely discernable | Supply and Demand Chain Executive

NEW YORK (AP) — Gasoline prices can spike for all kinds of reasons that make skeptical drivers roll their eyes: “tension” in the Middle East, a refinery suddenly shuts down for maintenance, or the annual springtime switch to summer blends of gasoline. A refinery strike, however, would seem understandable. Yet three weeks into a walkout […]

How Pricing Can Power a Turnaround | Entrepreneur

How Pricing Can Power a Turnaround | Entrepreneur

The partners decided to try incentives to attract more customers. First, they established a free three-day trial that let people test out the service and decide if they wanted to cancel before paying. Market research had suggested that giving customers a chance to try a service would make them far more likely to choose it. […]

This Week in Pricing > 2/15/15

Top Headlines

B2B Pricing: Emotional & Economic Value | OpenView Labs
Ten questions to ask when pricing your product | The Globe and Mail
Facebook adds Craigslist-like features for buying and selling | Mashable
8 Pointers for Setting a Price in Negotiations | Entrepreneur
Evaluating the Merits of Building Negotiating Into Your Prices | Entrepreneur
How To Create An Effective Pricing Strategy That Doesn’t Kill Your Profits | Sales Benchmark Index

 

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“The value of money comes from the private sector in the form of price for product, services rendered, what people are willing to pay for something they want or need. That’s where value happens.”

– Rush Limbaugh

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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