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Pricing News Daily > 2/23/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

Headlines

This Week in Pricing > 2/22/15

Headlines
– Why Your Dream Client Wants a Lower Price | The Sales Blog
5 Ways to Present Your Price and Get It! | The Sales Hunter
Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com
Brand Perception: Is Your Pricing Strategy Harming Your Brand? (Infographic) | Visualistan
Selling While Holding to Your Price | SalesAndMarketing.com
6 reasons Ubernomics could be fatal to itself, its customers, and mass transit | GeekWire
…and more

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a […]

Air Products’ (APD) Strategic Actions Should Yield Results | Zacks.com

Air Products’ (APD) Strategic Actions Should Yield Results | Zacks.com

Air Products’ first-quarter fiscal 2015 (ended Dec. 31, 2014) adjusted earnings, reported on Jan 29, outstripped the Zacks Consensus Estimate. The company’s profit rose in the quarter on the back of increased volumes and pricing. Air Products is gaining from a diverse customer base, cost-reduction measures and sustained pricing power. New business deals and strategic […]

Forget your hotel competitors, consumer demand is the way to set pricing | tnooz

Forget your hotel competitors, consumer demand is the way to set pricing | tnooz

So how can hotels be smarter about rate? There’s a new way to manage rate that won’t keep you looking over your shoulder. Hotels are beginning to get bottom-line value by abandoning their competitor-focused pricing in favor of strategies driven by consumer demand. This approach factors in how dynamic consumers search and book hotels online […]

VM-Based Pricing for Enterprise PaaS Is Disingenuous | apprenda

VM-Based Pricing for Enterprise PaaS Is Disingenuous | apprenda

I’ve always been fascinated by pricing models. These models can have a huge impact on the realized value of a good or service, and define a big portion of the risk associated with consuming a good or service. Pricing models can also put the customer and vendor at odds with each other, but, when done […]

Stephan Liozu – Intentional Pricing Strategies (podcast) | Exit Coach Radio Show

Stephan Liozu – Intentional Pricing Strategies (podcast) | Exit Coach Radio Show

Stephan discusses  the art of designing disruptive innovation, value and pricing strategies and explains why intentional and formal pricing management is important for business owners.

Then Again, Maybe Delta’s Dynamic Award Pricing Will Lead To Reduced Award Prices | ThreadTripping

Then Again, Maybe Delta’s Dynamic Award Pricing Will Lead To Reduced Award Prices | ThreadTripping

Interestingly, amatrip sees the move by Delta and worries not so much about upcoming trips on Delta, but about the future of pricing in general: I actually don’t care about Delta FF program. I think I am more upset with the use of dynamic pricing. And the reality is it is not always a good […]

Price cut delays deny 11million homes chance of cheaper bills | Daily Mail Online

Price cut delays deny 11million homes chance of cheaper bills | Daily Mail Online

Citizens Advice say delays of up to three months have added to the misery of 10.7 million customers struggling with winter bills Chief executive Gillian Guy says eventual cuts will be an ‘empty gesture’ Just one company, E.ON, decided to drop prices with immediate effect Competition watchdogs have launched an inquiry into whether energy giants […]

Money Matters: How Much Is Your Classic Car Worth? | ExchangeandMart

Money Matters: How Much Is Your Classic Car Worth? | ExchangeandMart

One of the most daunting parts of selling a classic is making sure that you’re asking the right price: too low, and you’ll be getting less than you’re entitled to; too high, and you won’t be able to find a buyer. It’s a minefield, but this guide is here to help you. The first thing […]

Beyond Beyond $0.99: New tips on ebook price promotions | The Passive Voice

Beyond Beyond $0.99: New tips on ebook price promotions | The Passive Voice

The days when a single Kindle Daily Deal could catapult an unknown book up the New York Times bestseller list are probably behind us now. And big publishers are experimenting more and more with price promotions, so that a super-low price on a self-published ebook isn’t enough to help it stand apart. So as more […]

Chart: The Extra-Caffeinated Cost of a Starbucks Latte in China | WSJ

Chart: The Extra-Caffeinated Cost of a Starbucks Latte in China | WSJ

Sticker-shock is starting to hit Chinese consumers. As more Chinese travel overseas and shop online, many are hit with the realization that they’re paying far more a variety of ordinary goods—from shoes and infant formula to mobile phones and cars.  As The Wall Street Journal reports today, government taxes and import tariffs are to blame […]

 

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

– – – – – – – – – – – –

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

– Warren Buffett

 

Pricing Resources

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Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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