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Pricing News Daily > 2/25/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

This Edition is brought to you by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

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Headlines

Should price optimization be Illegal? | Quoted

Should price optimization be Illegal? | Quoted

P.O. IN THE NEWS Just last week, the state of California declared the process of price optimization, which it defined as “any method of taking into account an individual’s or class’s willingness to pay a higher premium relative to other individuals or classes,” as illegal. This means California joins ranks with Ohio and Maryland, where […]

Insurance Industry Needs Better Arguments for ‘Price Optimization’ | Insurance  Journal

Insurance Industry Needs Better Arguments for ‘Price Optimization’ | Insurance Journal

This is clearly an innovation that would not have been possible without the modern digital economy. That we have enhanced predictability is clearly a good thing. For now though, I’m going to focus on the contingency expressed upfront “…where allowed by regulations.” The practice and culture of insurance pricing long has been predicated on making […]

6 Reasons Why Selling on Price Does Not Work | The Sales Hunter

6 Reasons Why Selling on Price Does Not Work | The Sales Hunter

For some reason salespeople always think if they can just lower their price, they can increase their number of sales. In theory it sounds great. Sure seems like a basic economic equation. The problem is that in the vast majority of situations, it simply does not work. Here are 6 reasons why: 1. Somebody will come […]

Average Price Rises on Ebook Best-Seller List, but Few Signs of Agency Pricing | Digital Book World

Average Price Rises on Ebook Best-Seller List, but Few Signs of Agency Pricing | Digital Book World

The number of titles priced above $10 on this week’s Ebook Best-Seller List doubles since last week, from four to eight, sending the average price of a best-seller shooting up to $8.05, from $6.89. While four of those eight titles are from publishers that have regained the right from Amazon to set their own ebook prices, only two […]

How novel! Revival of the paper book: Record rise in prices as readers show renewed appetite for printed pages  | This is Money

How novel! Revival of the paper book: Record rise in prices as readers show renewed appetite for printed pages | This is Money

The British books market is turning over a new leaf. After two decades of fierce price competition driving shops out of business, book prices are rising at their fastest rate since 1997. A trend towards buying hardback books and a growing number of parents purchasing real books to lure children away from screen-reading are part […]

The Growth of the Global Mobile Internet Economy | bcg.perspectives

The Growth of the Global Mobile Internet Economy | bcg.perspectives

Payment apps are increasingly popular, and some businesses are cutting out the cash register altogether (DASH, GoCardless, Uber, and Hailo, for example.) There are more mobile bank accounts in Kenya than in Kansas, but banks in the U.S. and other developed markets are using mobile apps to transform the banking experience for consumers (you can […]

On the Pricing of Apple Watch | Daring Fireball

On the Pricing of Apple Watch | Daring Fireball

I’d already started thinking that the Edition models would cost thousands, plural, but $20,000 struck me as a price from Bananas Town. Vincent’s reply was something to the effect of, “Try to find a good 18-karat gold watch for less than $20,000. You won’t.” Here’s what I wrote back in September, in my initial thoughts […]

Online grocery retail saves the supermarkets | Food Manufacture.co.uk

Online grocery retail saves the supermarkets | Food Manufacture.co.uk

“Online grocery shopping will accelerate the decline of traditional superstores and hypermarkets,” said Miller. Decline in customers “The growth in online shopping will be offset by the decline in consumers visiting the grocery ‘big-box’ … we could reach a point when superstores and hypermarkets are surplus to requirements.” Previous barriers preventing consumers from shopping online, […]

DISCOUNTING: Be Proactive, Be Selective, Be Timely | Arts Hacker

DISCOUNTING: Be Proactive, Be Selective, Be Timely | Arts Hacker

So how do you do it? EARLY BIRD: The key is to offer discounts strategically and to specific segments, not just a blanket offer. For our holiday concert weekend, I offer ticket buyers from the previous five years of holiday concerts the chance to get 10% off IF they purchase by October 31. I give […]

Pricer’s Points: HOW TO DETERMINE THE RIGHT PRICE FOR YOUR PRODUCT OR SERVICE? | Alex Zveiris

Pricer’s Points: HOW TO DETERMINE THE RIGHT PRICE FOR YOUR PRODUCT OR SERVICE? | Alex Zveiris

As many of you know, the price of a product or service will depend on many factors. However, if I had to pinpoint the most important factor, I would choose the customer’s willingness to pay. Cost is obvious. We want to cover our costs and make a profit. But how much a customer is willing […]

This Week in Pricing > 2/22/15

Headlines
– Why Your Dream Client Wants a Lower Price | The Sales Blog
5 Ways to Present Your Price and Get It! | The Sales Hunter
Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com
Brand Perception: Is Your Pricing Strategy Harming Your Brand? (Infographic) | Visualistan
Selling While Holding to Your Price | SalesAndMarketing.com
6 reasons Ubernomics could be fatal to itself, its customers, and mass transit | GeekWire
…and more

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“Accept certain inalienable truths: Prices will rise. Politicians will philander. You, too, will get old. And when you do, you’ll fantasize that when you were young, prices were reasonable, politicians were noble, and children respected their elders.”

– Mary Schmich

Pricing Resources

Tech Spotlight | Wiser

For retailers, it’s all about offering the right product, at the right time, at the right price. It seemed like there was one eCommerce behemoth that was doing it right by utilizing the power of data to optimize their strategy. We created Wiser because we wanted to disrupt Amazon’s hold on dynamic pricing by providing […]

Explore our archives of valuable pricing resources including:

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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