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Pricing News Daily > 2/27/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

This Edition is brought to you by:

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

Motorola Lashes Back At Apple For “Making So Much Money” With Outrageous Prices | TechFrag

Motorola Lashes Back At Apple For “Making So Much Money” With Outrageous Prices | TechFrag

Though the company did not really comment on Apple’s premium design, they chose to fire at their pricing strategy, “We do see a real dichotomy in this marketplace, where you’ve got people like Apple making so much money and charging such outrageous prices. We think that’s not the future,” Osterloh said. “We believe the future is […]

How Amazon-Style Pricing And Portfolio Tactics Can Hack The Crowded App Market | Forbes

How Amazon-Style Pricing And Portfolio Tactics Can Hack The Crowded App Market | Forbes

The pricing payoff Apps that debut as free tend to last twice as long on the top charts as those that don’t, according to the Arizona State researchers. But what about the more than 80% of apps that analytics firm Adjust calls “zombies” in a recent Fortune report, apps that don’t crack any top lists […]

Five lessons in Pricing from Apple | Ashridge Business School

Five lessons in Pricing from Apple | Ashridge Business School

I bought a new iPad last week. More fascinating than the iPad were the pricing options, cleverly designed to optimise revenue for Apple. There is an offer pitched to appeal to every price segment from entry level at £199 right up to a rich geek’s novelty indulgence at £659. Let’s look at some of Apple’s […]

Ski Resorts Experiment With Dynamic Pricing | Bloomberg Business

Ski Resorts Experiment With Dynamic Pricing | Bloomberg Business

(Bloomberg) — On a January Saturday in Utah’s Wasatch mountains, a chairlift whisked Stephen Percassi, an engineer from upstate New York, toward the top of Alta Ski Area. In his pocket was his lift ticket, which would’ve cost $84 that day. Instead, weeks earlier, he’d scored it online for $69. Percassi’s discount was enabled by […]

How Pricing and Business Development Intersect | Heather Suttie

How Pricing and Business Development Intersect | Heather Suttie

Pricing can be an unnerving topic leading to awkward conversations. For many people in the legal services field, there’s a notion that if they close their eyes, this topic will go away. If only ignoring it was that easy. … With respect to changes in how legal services are valued, there was an observation that […]

Nestle profits rise, but held back by weak pricing in Europe | UT San Diego

Nestle profits rise, but held back by weak pricing in Europe | UT San Diego

Annual sales fell in Swiss franc terms due to hesitant consumers in Europe and shifting exchange rates. Swiss-based Nestle reported weak sales growth in Europe, saying business conditions there were volatile, “with deflationary pressure increasing during the year.” That meant little flexibility to increase prices. Sales in Europe rose only 1.5 percent stripping out currency […]

Dynamic pricing for middle market companies | National Center for The Middle Market

Dynamic pricing for middle market companies | National Center for The Middle Market

Dynamic pricing is a technique used by many firms to offer goods and service at a price that is adjusted over time to (a) match supply with demand, (b) respond to shifting demand patterns, and (c) achieve customer segmentation. Since the 1990’s, an increasing number of firms have used dynamic pricing to increase their revenue. […]

How Slack will break the SaaS pricing model as we know it… for the better | Medium

How Slack will break the SaaS pricing model as we know it… for the better | Medium

The Slack pricing model and payment terms, though, is something that turned many heads, including a brief look of shock from the host Jason Lemkin when Slack CEO Stewart Butterfield first explained. The standard pricing set by Salesforce and many others years ago was the fixed, pay for seat model. You commit annually to a […]

GEICO discriminates against low-income drivers, says consumer group | Insurance Business America

GEICO discriminates against low-income drivers, says consumer group | Insurance Business America

A consumer protection group in California is accusing GEICO of discriminating against lower-income drivers. The Consumer Federation of California says the auto insurance giant’s lowest-premium policies are not being offered to certain drivers who ask for quotes online; instead, they are offered policies that do not meet the minimum amount of coverage required by the […]

Pricer’s Points: Pricing – How to sell at the highest price without losing the deal? | Misha Edel

Pricer’s Points: Pricing – How to sell at the highest price without losing the deal? | Misha Edel

Most companies would greatly improve their financial results if they could increase prices while maintaining quantities sold. This price/quantity relationships or elasticity, as economics professors would call it, should be tested constantly, because competitive forces and customer behavior change all the time and impact it. Having a clear understanding of potential trade-offs between market share […]


This Week in Pricing > 2/22/15

Headlines
– Why Your Dream Client Wants a Lower Price | The Sales Blog
5 Ways to Present Your Price and Get It! | The Sales Hunter
Pricing’s Million Dollar Question: How Much Should You Charge? | DonCrowther.com
Brand Perception: Is Your Pricing Strategy Harming Your Brand? (Infographic) | Visualistan
Selling While Holding to Your Price | SalesAndMarketing.com
6 reasons Ubernomics could be fatal to itself, its customers, and mass transit | GeekWire
…and more

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“People want economy and they will pay any price to get it.”

– Lee Iacocca

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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