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Pricing News Daily > 2/4/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-Wiser

This Edition is Sponsored by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

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Headlines

5 Ways to Overcome an Objection to Your Price Being Too High | The Sales Hunter

You have the customer and the price you’re going to charge is right — at least it is to you. Problem is the customer doesn’t feel the same way. They feel the price is too high and they’re refusing to buy.  How should you respond?Here are 5 ways to deal with the customer rejecting your price:1. […]

Starbucks Earnings Show Us the Amazing Benefits of Pricing Power (SBUX) | The Motley Fool

Investors largely cheered the latest report from Starbucks (NASDAQ: SBUX  ) . Shares of the coffee giant rose 6% and hit a record last Friday due to better than expected fiscal first quarter earnings. The company grew revenue and profits, and the solid quarter capped off a very successful 2014. Starbucks reaped the benefits of its […]

In Colorado, Disparity in Health Plan Prices Underscores Ambitions, and Limits, of Affordable Care Act | NYTimes.com

At first glance, Colorado would seem to be one of the federal health law’s clearest success stories, offering nearly 200 plans and average premiums nearly unchanged in the coming year. But zoom in closer, and it is clear that a kind of pricing pandemonium is underway, one that offers a case study of the ambitions […]

The Other Products Falling Oil Prices Are Making Cheaper | Entrepreneur

In the past six months, the price of oil has plunged more than half, from more than $100 a barrel to less than $50. That’s devastating for the Russian economy and energy companies, but it’s great news for anyone in the U.S. who needs to fill up a car with gas and keep a home […]

The Anchoring Effect and Asking Price in Real Estate | SellForSure

There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that the best practice is to list a home for sale somewhere around what they feel is market value – or even just a bit under market value, to foment a […]

Cost-plus Pricing: The foundation of a three-part pricing strategy | Cabbige

Last week, we took a look at the most-oft used pricing strategy – competitive pricing – the act of glancing at your neighbors’ tables at the farmers’ market and pegging your price to something comparable. As we discussed, this strategy leaves much to be desired, mainly because you’re using someone else’s factors to influence one of […]

Since Americans are willing to spend heavily on imported goods, there’s no need for companies to cut prices | Supply & Demand-Chain Executive

NEW YORK (AP) — Americans hoping to save on European goods thanks to a falling euro shouldn’t rush to uncork that bottle of French Bordeaux. There’s very little to celebrate. Not since September 2003 has the euro traded this low against the dollar. Still, German sports cars, Belgian beers and the latest fashions out of […]

Biggest Pricing Mistake: Are you making it? | HOW Design

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making. This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what they […]

This Week in Pricing > 2/1/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing […]

Pricer’s Point’s: Looking at everyday pricing as a consumer | Jesper Hansson

Whenever I get a chance, I always tell people not to base pricing on cost. Even Bart Simpson above is conveying the same message. However much of the pricing we are facing is cost based pricing. The most apparent when living in Asia is out everyday visit to the food courts. Last week I was […]

Discussion: The Price War Over The Cloud Has High Stakes For The Internet

NPR Article This week, our tech reporting team is exploring cloud computing — the big business of providing computing power and data storage that companies need, but which happens out of sight, as if it’s “in the cloud.” It’s a timely topic, since there’s a price war going on as tech titans aim to control the cloud market. Amazon […]

 

Events

 

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

Resources

 

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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