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Pricing News Daily > 2/6/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


This Edition is Sponsored by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…



Disney ticket prices to increase again in February | Orlando Weekly

According to the theme park blogosphere, Walt Disney World guests should expect to see a small increase in the price of tickets beginning in February. Nobody seems to know exactly what the new price of tickets will be, but the new pricing is expected to be in place mid-month. Read complete article here: Disney ticket […]

P.F. Chang’s restaurant sued by California woman over gluten-free menu pricing | Nation’s Restaurant News

A California woman is suing P.F. Chang’s China Bistro Inc., claiming the chain’s gluten-free menu pricing violates the Americans with Disabilities Act.In the lawsuit, moved last week to U.S. District Court for Northern California in San Jose, Calif., plaintiff Anna Marie Phillips claimed the Scottsdale, Ariz.-based chain violates civil and disability rights by requiring gluten-free […]

Obama Wants Price Negotiations for High-Cost Drugs | NationalJournal.com

February 2, 2015 President Obama wants to let the federal government negotiate discounts for the most expensive prescription drugs, whose record-breaking price tags have set off a new debate over the cost of medical care. Obama’s budget request, released Monday, includes a proposal that would allow Medicare to negotiate with drugmakers over how much […]

How to avoid the ‘race to the bottom’ and mutual destruction | SmartCompany

The recent news about Coles and Woolworths being taken to task by the ACCC for their questionable dealings with suppliers has highlighted a major problem plaguing customer-supplier relationships. Barrett’s first Sales Trend for 2015 is ‘race to the bottom’ because of the drastic impact this unsustainable pricing strategy is having on sales and buyer relationships. […]

Pricing Strategy: When $10 is Better than $9.79 | Entrepre.neuro

Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason.   The Study Researchers […]

Don’t Be the Cheapest, Be the Best | Entrepreneur

Often, founders are worried about how they price their product compared to their competitors. They will find out what everyone else is charging and price their product towards the bottom end of the price range. Their reasons for doing this is they want to be competitive and ensure their price isn’t a hurdle for potential customers. Yet, I caution that pricing […]

Struggling To Keep Pace Are Your Online Channels Pulling Ahead Of Your Stores In The Pricing Race | Integrated Solutions for Retailers

One such tactic that caught a lot of attention was the increasing speed and frequency of retailers’ price changes and promotions – great for the online channels that can make millions of daily price changes with the push of a button, but not so great for brick and mortar stores who typically rely on paper […]

9 Factors That Help Anchor Your Brand Price | Branding Strategy Insider

De Beers anchored the value of their rings around “two months’ salary”. The message to purchasers – in this case, men in a jewelry store (perhaps the ultimate social fish out of water) – was that it will hurt but it’s worth it. At the other end of the value scale, when Coca Cola originally […]

Smarking Drives Big Data To Parking Industry | TechCrunch

They work with the existing parking management system, adding an analytics layer on top of that to give parking garage managers more information. They could use this to lower prices or offer promotions when demand is lowest and increase prices when it’s highest such as during a big event in town. Garages that require staffing […]

The Best Times to Rent: Apartment Dynamic Pricing Patterns | Kwelia Blog

“You should always buy plane tickets on Tuesdays,” my friend tells me. Or was it strictly business hours in the first half of the week? Conventional wisdom abounds on the ideal times to purchase a flight, as consumers have long known that airline prices tend to change from day today and sometimes even more quickly. […]

This Week in Pricing > 2/1/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing […]

Pricer’s Points: Finding Your Pricing Mojo – YEAH BABY! | David Mok

The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In today’s language, the word still refers to a source of vigor, energy, sexual potency and power. An entire Austin Powers movie was devoted to lost mojo and the desperate search to find it. Austin Powers […]

Discussion: Pricing discipline in a complex decentralized organization is a headache

Pricing Strategy & Optimization LinkedIn Group Discussion Local managers may disregard central pricing recommendations. Moreover they may give a lot of latitude to their salesforce. The end result is chaos and far from optimal. All comments welcome! inspire me… Top Comments Wendy Wise High Tech Marketing and Sales Strategist I hear you. Have been there […]




Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: February 18, 2015 2:00 PM Eastern 

Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]




Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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