OnDemand WTP Pricing Research

Pricing News Daily > 3/19/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

PriceBeam

B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY.

  • Are you confident that you have the right price for your existing products or services in every market?
  • Do you know what the price should be for a new product yet to be launched, or existing products into new markets?
  • Do you know what features are REALLY driving your customers willingness to pay by micro-market segment?
  • Do you have the tool to capture the data required to support REAL value-based pricing?

Click to learn more

 

Hospital price lists not a ‘silver bullet,’ but first step toward empowering patients | cleveland.com

Hospital price lists not a ‘silver bullet,’ but first step toward empowering patients | cleveland.com

CLEVELAND, Ohio – A recent requirement for more transparency in hospital pricing could be the first step in transforming the healthcare industry into a consumer-driven one, making shopping for a procedure more like buying a house or a car. Under new federal regulations, hospitals have to post a list of service prices, called chargemasters, on […]

 

Solicitors warned to expect extension of price transparency rules | Law Society Gazette

Solicitors warned to expect extension of price transparency rules | Law Society Gazette

The Solicitors Regulation Authority may increase the scope of price transparency rules if firms are thought to be undermining their spirit. That was the prediction today of Iain Miller, regulatory partner at London firm Kingsley Napley, who said there had been limited responses from firms to new requirements which came into force in December. Miller […]

 

So The Pricing Policy Of Black Ops 4 Spoils The Spring Event For Many Fans | Matzav Review

So The Pricing Policy Of Black Ops 4 Spoils The Spring Event For Many Fans | Matzav Review

What do angry fans say? Numerous players are stirring up the price policy of Black Ops 4 again. Because the appropriate event rewards for Shamrock & Awe – for many the main motivation to contest the event – are hidden behind a € 20 wall. There are no other rewards. In addition, the opportunity to […]

 

National links: What it takes to make congestion pricing work | Greater Greater Washington

National links: What it takes to make congestion pricing work | Greater Greater Washington

Research from cities around the world shows how to make congestion pricing work. A data-driven approach to ending homelessness has been successful in multiple cities. Why don’t most cities tax land values? Pricing strategies to decongest cities: As more people become comfortable with the idea of congestion pricing and technology makes it more feasible, cities […]

 

Rent and house prices soar up to 54pc in five years in Dublin commuter belt | Independent.ie

Rent and house prices soar up to 54pc in five years in Dublin commuter belt | Independent.ie

Rent is now highest in Ashbourne, at an average of €1,181 a month, followed by an average of €960 in Trim, €951 in Navan, and €775 in Kells. Renting a three-bedroom property in Ashbourne costs €1,220. Rent in Meath is the third highest outside Dublin – behind Wicklow and Kildare. Average house prices in Meath […]

 

California lawmakers look to control and reduce rising rent prices across state | 10 News San Diego

California lawmakers look to control and reduce rising rent prices across state | 10 News San Diego

SACRAMENTO, Calif. (AP) – California lawmakers are trying again to tamp down rising housing costs by expanding rent control and stopping rental price gouging, warning a failure to act this year could result in another costly ballot measure in 2020. “Our Legislature has failed to act to address the plight of struggling tenants,” Democratic Assemblyman […]

 

Hospitals May Have To Report Prices Negotiated With The Insurers | TricksTrend

Hospitals May Have To Report Prices Negotiated With The Insurers | TricksTrend

As per some reliable sources, the Trump administration has proposed a rule where the hospitals need to publicize the negotiated prices with the insurers. The decision intends to promote price transparency and allows customers to benefit from healthcare services. The Director of outreach and public affairs quoted that it is a huge step towards true […]

 

Dairy promotion, pricing are separate issues | leadertelegram.com

Dairy promotion, pricing are separate issues | leadertelegram.com

As dairy farmers, we find ourselves looking for answers to our low prices. Whether you have 25 cows or 5,000 cows, we’re often operating below the cost of production. It also doesn’t matter what region of the U.S. in which a person is dairying; experts claim that most dairies are $2 per hundredweight below cost […]

Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market.

Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German customers have a different willingness-to-pay than US customers, and thus a straight conversion would either lead to a price that is too high, or possibly too low. Both cases lead to loss of profits. So by how much should the price vary when launching there? Price research can tell you, so you don’t have to guess.

While old-fashioned market research would have taken months and cost a small fortune, PriceBeam’s cloud-based willingness-to-pay solution changes all that. Not only can it deliver results in just a few days, but it is also very cost effective as it runs via the cloud. Furthermore, PriceBeam’s price research is available in 109 countries world-wide.

 

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.

ATTENDEES WILL LEARN

  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing

 

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.

ATTENDEES WILL LEARN

  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Posted in: Pricing News Daily