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Pricing News Daily > 3/20/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

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The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time – enabling them to maximize revenues, profit, and utilization.

Its machine learning leverages proprietary data – the biggest competitive advantage–to increase average rates, utilization, and profit.

Perfect Price works with forward-thinking companies in industries ranging from rental car and airline to sports clubs and gas stations.


Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]


Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

CNBC lately reported that retailers still chose Amazon when it comes to retail pricing policy. Why? The global marketplace provides the retailers with more spacious room to use their own price for the products. Of course, Amazon requires all brands to offer the most competitive price for all products they sell on the marketplace. In […]


Recession Preparation: Don’t Panic on Pricing Strategy | Modern Distribution Management

Recession Preparation: Don’t Panic on Pricing Strategy | Modern Distribution Management

Al Bates is on a quest. The principal at Distribution Performance Project wants to see if distributors can avoid the same mistakes made over and over again, each time the U.S. economy enters a downturn. “Generally, we tend to respond to a recession by cutting price,” he says. “That does nothing more than make a bad […]


Ohio appeals over blocked health care transparency law | Dayton Daily News

Ohio appeals over blocked health care transparency law | Dayton Daily News

Hospitals and insurance companies typically agree to confidentiality clauses that prevent them from sharing the in-network prices they’ve negotiated, and while there are business reasons for confidentiality, it creates problems for patients wanting to understand their costs. “In the middle of all this is the consumer and the employer being penalized,” Campanella said. The law […]


A road toll should be introduced to plug lost revenue from fuel duty, study says | This is Money

A road toll should be introduced to plug lost revenue from fuel duty, study says | This is Money

Ministers have been told to consider a national system of road tolls to compensate for the huge loss in revenue from fuel duty when electric cars become mainstream on the back of new research. At present, fuel duty – the tax on petrol and diesel – is charged at a rate of 57.95p for every […]


New iPhone Fights Steve Jobs’ Surprising Mistake | Forbes

New iPhone Fights Steve Jobs’ Surprising Mistake | Forbes

During the iPhone’s explosive growth period, Apple followed through on Steve Jobs’ strategy. Keep the price of the hardware high, but keep the price of software and services as low as possible. That juiced Apple’s revenue and profits to record-breaking levels. Now the hardware market is saturated, iPhone sales are no longer climbing, and Tim […]


The Value Of New England Patriot QB Tom Brady’s Autograph Continues To Rise | 98.7 KLUV

The Value Of New England Patriot QB Tom Brady’s Autograph Continues To Rise | 98.7 KLUV

I had no idea that a celebrity autograph cost so much! However, due to so many people profitting off celebrity autographed items, can’t say I blame the signer. The cost of an autographed item from Super Bowl champion quarterback Tom Brady of the New England Patriots continues to fluctuate, but for the most part… rise! In […]


India Just Slashed Prices For Nearly 400 Cancer Drugs | Care2 Causes

India Just Slashed Prices For Nearly 400 Cancer Drugs | Care2 Causes

India has introduced strong caps on cancer drug prices, in many cases slashing the drugs’ cost by as much as 87 percent. On March 8, India’s National Pharmaceutical Pricing Authority (NPPA) released a list of 390 medicines used in cancer treatment which the government is now bringing under a trade cap margin of 30 percent. This […]


Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market.

Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German customers have a different willingness-to-pay than US customers, and thus a straight conversion would either lead to a price that is too high, or possibly too low. Both cases lead to loss of profits. So by how much should the price vary when launching there? Price research can tell you, so you don’t have to guess.

While old-fashioned market research would have taken months and cost a small fortune, PriceBeam’s cloud-based willingness-to-pay solution changes all that. Not only can it deliver results in just a few days, but it is also very cost effective as it runs via the cloud. Furthermore, PriceBeam’s price research is available in 109 countries world-wide.


Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.


Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.


  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing


Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.


  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process


30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).


Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.


Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.


Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!


Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.


Explore our collection of valuable pricing resources including:


Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.



“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

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