OnDemand WTP Pricing Research

Pricing News Daily > 3/22/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

Click a link below to learn more…

 

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Last week, Tesla announced an abrupt shift in strategy, choosing to keep some of its retail stores afloat and raising vehicle prices to make up for it. Now, the automaker has kicked the can down the road a bit. Tesla tweeted today that, “due to unusually high volume,” the automaker will postpone its price hike […]

 

Why do airfares from El Paso to other Texas cities cost more? | KFOX

Why do airfares from El Paso to other Texas cities cost more? | KFOX

El Paso, Texas — A KFOX14 viewer asked me this question: “Why does Southwest Airlines charge less to some out of state destinations that are farther away than to destinations within the state of Texas?” On Southwest Airlines’ website, I found plane tickets to San Diego for as little as $49, and to Los Angeles […]

 

Uber Eats rolls out confusing new fees — here’s what they mean | The Verge

Uber Eats rolls out confusing new fees — here’s what they mean | The Verge

Since Uber Eats doesn’t keep a comparison of its old booking fees up on the app, customers are understandably confused about whether prices have gone up or not. And the results can vary. Some customers on Reddit complained about the markup after a small order of an $8.99 chicken kadai led to a total order […]

 

Cryptocurrency miners go to federal court to block ‘crippling’ electric rate hike | KUOW

Cryptocurrency miners go to federal court to block ‘crippling’ electric rate hike | KUOW

Cryptocurrency companies in Central Washington were left to wait in suspense on Tuesday after they asked a federal judge in Spokane to block an imminent, targeted electric rate increase. The energy-intensive data center operators claim they would be crippled by the Grant County Public Utility District rate hike. The utility says the case is without […]

 

At the Legislature: Prescription drug prices are just too high | Lewiston Sun Journal

At the Legislature: Prescription drug prices are just too high | Lewiston Sun Journal

The story is all too common these days. A widely available and affordable drug used to treat a chronic or life-threatening illness suddenly skyrockets in price, seemingly overnight, leaving folks struggling to pay and worried about what the future might hold. The price of insulin has more than doubled in recent years. In 2015, Rodelis Therapeutics jacked […]

 

Democrats roll out college debt relief plant | dailyitem.com

Democrats roll out college debt relief plant | dailyitem.com

Student borrowers in Connecticut graduate, on average, with the most debt in the country, according to The Institute for College Access and Success which advocates for more affordable higher education. Connecticut was the only state in the country where students graduated in 2017 with an average student debt load higher than in Pennsylvania, according to […]

 

Netflix are testing price increases for their UK customers | NME

Netflix are testing price increases for their UK customers | NME

A noticeable rise in subscription fees has been spotted on the service’s sign-up page this week Netflix have confirmed that they are currently carrying out tests on a range of price increases for customers who want to access its UK service. People in the UK have been reporting seeing a range of prices for Netflix’s […]

 

Against Aldi and Lidl, personalization is the smart move | SuperMarket News

Against Aldi and Lidl, personalization is the smart move | SuperMarket News

Knowing your customers and making relevant offers — not engaging in a price war — is the way for supermarkets to prevent fast-growing hard-discount grocers Aldi and Lidl from siphoning market share, according to Brick Meets Click. Because of their private label-driven, operationally efficient business models, Aldi and Lidl can offer prices 30% to 40% […]

Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market.

Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German customers have a different willingness-to-pay than US customers, and thus a straight conversion would either lead to a price that is too high, or possibly too low. Both cases lead to loss of profits. So by how much should the price vary when launching there? Price research can tell you, so you don’t have to guess.

While old-fashioned market research would have taken months and cost a small fortune, PriceBeam’s cloud-based willingness-to-pay solution changes all that. Not only can it deliver results in just a few days, but it is also very cost effective as it runs via the cloud. Furthermore, PriceBeam’s price research is available in 109 countries world-wide.

 

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.

 

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.

ATTENDEES WILL LEARN

  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing

 

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.

ATTENDEES WILL LEARN

  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Posted in: Pricing News Daily