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Pricing News Daily > 3/11/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

Headlines

Specialty drug pricing: worth risking payor wrath | Biotechnology Focus

Specialty drug pricing: worth risking payor wrath | Biotechnology Focus

While the threat of a pharma pricing war was largely blown out of proportion – the losses in the NBI were recovered in a matter of days – Express Scripts’ deal was perceived by market watchers as a shot across the bow to drug companies that were used to more pricing leverage. As the landscape […]

Mayweather Vs. Pacquiao Ticket Pricing Goes Berserk | Forbes

Mayweather Vs. Pacquiao Ticket Pricing Goes Berserk | Forbes

Early pricing is through the roof, but it is not clear if it is realistic, as no tickets have been sold yet through SeatGeek, according to Connor Gregoire, an analyst with the company. The cheapest seat listed for the fight is $4,116 with a median price of $9,218. Floor seats start at $22,441. This compares […]

Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discount pricing remains the most popular pricing strategy among retailers, a new study shows, although product bundling and “belowcompetition” pricing are employed nearly as frequently. The report, by Gartner subsidiary Software Advice, also found that most retailers use more than 10 pricing strategies in their go-to-market plans, and that more than half use software to […]

Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing | Mobile Marketer

Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing | Mobile Marketer

With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal. Walmart, the world’s largest retailer, last week said it will enforce a price-matching policy in all its […]

Why Creatives Struggle With Pricing | HOW Design

Why Creatives Struggle With Pricing | HOW Design

Anyone who’s heard me speak, listened to my podcasts or read my book, The Creative Professional’s Guide to Money, knows that I am not a big fan of hourly pricing. But I know there are exceptions and strategic ways of pricing hourly that can make it work. That’s why I invited Rob Harr, VP of […]

Trade Promo Is No Longer Marketing’s Secret Shame | Advertising Age

Trade Promo Is No Longer Marketing’s Secret Shame | Advertising Age

For decades, trade promotion has been at best the guilty pleasure of marketing. Everyone did it, but no one was proud of it, and they often justified it because competitors did it first. So when Colgate-Palmolive Co. Chairman-CEO Ian Cook twice in recent weeks not only admitted to hiking trade promotion spending but also touted […]

Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway? | KISSmetrics

Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway? | KISSmetrics

Put Hyperbolic Discounting to Work Are you ready to harness this cognitive bias to the conversion machine? Keep in mind, this is tame stuff. There are no coronary bypasses or credit card retirement scandals going on here. This is honest work, and here’s how it’s done: 1. Raise your price. Wait for the reward. Hyperbolic […]

Apple Watch retail price and profits | Business Insider

Apple Watch retail price and profits | Business Insider

The average sales price of the Apple Watch could be much more than people believe, according to analysts at Piper Jaffray. Right now it’s widely believed that the entry-level timepiece, the “Apple Watch Sport,” will cost about £225 ($349). But Piper Jaffray believes average selling prices (ASPs) will be higher when factoring in extras such […]

3 Ways to Discover Your Unique Selling Proposition | Entrepreneur

3 Ways to Discover Your Unique Selling Proposition | Entrepreneur

Each of these is an example of a company that has found a USP “peg” on which to hang its marketing strategy. A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution), or promotional strategy. These are what marketers call the “four P’s” of marketing. They are manipulated to […]

Pricer’s Points: WHY IS THERE NO BACHELOR OF PRICING!? | Alex Zveiris

Pricer’s Points: WHY IS THERE NO BACHELOR OF PRICING!? | Alex Zveiris

BACHELOR OF ECONOMICS, BACHELOR OF MARKETING…WHY IS THERE NO BACHELOR OF PRICING!? Many of my colleagues tell me that I have a very interesting job. I couldn’t agree more! A simple look at most university programs will show that you can’t learn “pricing” at school. However, you can definitely learn a lot about economics, marketing […]


This Week in Pricing > 3/8/15

Headlines
– Pricing for Profitability – Understanding the Pocket Margin | Deloitte CFO – WSJ
– Is My Price Too High or My Customers Too Cheap? | The Sales Hunter
– Apple App Store Revenue Surge And The Rise Of Freemium App Pricing | Forbes
– Target undercuts Amazon on free shipping | Mashable
– D.C. cab drivers could have charged a $15 snow fee, but most didn’t | The Washington Post
…and more

 

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

– Phillip Kotler

Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: How to Make Sure Your Pricing is Right | Wiser

Pricing strategies are the key to success for ecommerce retailers. The price of a product can draw customers or make them scoff and visit another website instead. Discovering the right price will rake in significant revenue and help pave the way to ecommerce success. There are strategies that will work, but there are also strategies […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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