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Pricing News Daily > 3/13/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

DirecTV charged with false advertising | CNN Money

DirecTV charged with false advertising | CNN Money

The FTC has charged DirecTV with fraud, claiming that it misled customers with its popular 12-month discount package. The satellite company advertises a 12-month plan for as little as $19.95, but fails to make it clear that a two-year contract is required, according to the Federal Trade Commission. That means customers are getting stuck with […]

Let Your Customers Segment Themselves by What They’re Willing to Pay | HBR

Let Your Customers Segment Themselves by What They’re Willing to Pay | HBR

The late Sir Colin Marshall, when he was CEO and chairman at British Airways (BA), knew that success in his business came down to superior value capture. In a 1995 interview with HBR, he summed up the opportunity brilliantly: “You’re always going to be faced with the fact that the great majority of people will […]

Is Another Bubble Forming? | Keeping Current Matters

Is Another Bubble Forming? | Keeping Current Matters

After the housing market bust we experienced across the country in 2008, many experts have been quick to warn that a new bubble may be forming in some areas. One particular example of this is a recent article pointing toward the California Bay Area’s price gains over the last 18 months. The quickest and easiest […]

Getting the price right in consumer health | McKinsey on Marketing & Sales

Getting the price right in consumer health | McKinsey on Marketing & Sales

Compared to other consumer packaged goods categories, consumer health has unique opportunities and considerations for effective pricing strategies. Because OTC categories are generally more complicated for consumers to navigate than food and drinks, pricing can play a valuable role in guiding consumers to the right product for the right occasion. A higher price point, for […]

Value Pricing for Success | Spotlight Reporting

Value Pricing for Success | Spotlight Reporting

Changing your business ideology when you chose to move to using cloud software means a change in your structure, internal processes and often a subsequent change in your pricing as well. With the added efficiency, productivity and instantaneous access to data that cloud technology provides, you can now be more proactive for your clients and […]

Google Offers Cheap Storage for Certain Kinds of Data | NYTimes.com

Google Offers Cheap Storage for Certain Kinds of Data | NYTimes.com

Google is offering a new kind of data storage service – and revealing its cloud computing strategy against Amazon Web Services and Microsoft Azure. The company said on Wednesday that it would offer a service, called Nearline, for non-essential data. Like an AWS product called Glacier, this storage costs just a penny a month per […]

Why should you be reviewing your Pricing Strategy? | Goodman Lantern

Why should you be reviewing your Pricing Strategy? | Goodman Lantern

Pricing is a powerful part of any businesses marketing strategy. The pricing structure of your services and/or products, and how it relates to your competitors & pricing strategies and the expectations of customers, are all significant when creating an image for the company and establishing a specific customer base. An analysis of your pricing strategy […]

Combatting dynamic pricing in online retail | BirdDog Solutions

Combatting dynamic pricing in online retail | BirdDog Solutions

The retail business is no longer a 10-to-8, brick-and-mortar affair. With the right website and the right customer base, your business can be open 24/7 and reach a far broader marketplace than ever before. This has changed the way businesses operate and it’s made the marketplace ever more competitive. To that end, dynamic pricing in […]

Why Tinder’s charging older users more, and why it makes perfect sense | Price Intelligently

Why Tinder’s charging older users more, and why it makes perfect sense | Price Intelligently

Taking advantage of this means Tinder has an opportunity to not only price discriminate based on age, gender, location, etc., but can also add in additional tiers with different features to capture a larger share of wallet from their users, especially those individuals who would pay for anything and everything that Tinder puts out, including […]

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

In the first few weeks of each year so-called experts are listing top trends for their respective industry. In most cases this is misused as a simple Hello World, we’re still alive! backed by little to no research. On the contrary, Simon-Kucher & Partners recently published their top 7 pricing topics backed by the opinion […]


This Week in Pricing > 3/8/15

Headlines
– Pricing for Profitability – Understanding the Pocket Margin | Deloitte CFO – WSJ
– Is My Price Too High or My Customers Too Cheap? | The Sales Hunter
– Apple App Store Revenue Surge And The Rise Of Freemium App Pricing | Forbes
– Target undercuts Amazon on free shipping | Mashable
– D.C. cab drivers could have charged a $15 snow fee, but most didn’t | The Washington Post
…and more

 

Events

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Price is what you pay. Value is what you get.”

– Warren Buffett

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Customer Value Modeling (CVM™)

The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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