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Pricing News Daily > 3/20/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com

Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com

Steve Blank, a Silicon Valley veteran and educator, has plenty of expertise when it comes to growing a business. After all, he was involved in or founded eight of them over the course of 21 years in America’s famous tech hub. He also knows what not to do. In a recent Inc. video, Blank outlines a common mistake […]

Three Tier system and Pricing overview for USA Market | Beverage Trade Network

Three Tier system and Pricing overview for USA Market | Beverage Trade Network

At all levels mark up is added. Learn on how you need to price your wine and spirits brands before you pitch your brands to a prospective importer? The three-tier system of alcohol distribution is the system for distributing alcoholic beverages set up in the United States after the repeal of Prohibition. The three tiers […]

How We Increased Average Revenue Per Account by 296% | Mention

How We Increased Average Revenue Per Account by 296% | Mention

As a B2B SaaS startup, pricing is a critical component to many of our key performance indicators (KPIs), including new signups, conversion rate, and churn rate. Naturally, we are obsessed with our pricing model and knew we were leaving money on the table with our old pricing structure and page layout. After looking at our […]

{pricing} 46 random tips to help you price your stuff | build a little biz

{pricing} 46 random tips to help you price your stuff | build a little biz

first, let’s get your head in the game… ~ you have to value your own work. or no one else will. ~ cheap prices give the impression that your thing is cheap. (cheaply made, cheap in quality, cheap in value etc.) ~ your low, low price should not be the thing that makes you stand […]

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Have you bought a lonely single copy of a newspaper lately, from a newsstand or a newspaper box? Probably not. Neither are many other people. Single-copy newspaper sales — which not that long ago made up as much as 15 to 25 percent of sales — are obsolescent, dropping in double digits per year and, […]

Apple’s price rises are unwelcome but not surprising | iTWire

Apple’s price rises are unwelcome but not surprising | iTWire

Around this time, Apple started dropping some of its Australian prices to reflect the Aussie dollar’s strength, both in the cost of its hardware and the cost of software from the iTunes and Mac App Stores. There was even Australian Labor MP Ed Husic’s political enquiry on pricing, as I reported on at the time, […]

Apple prices blowout in Australia | iTWire

Apple prices blowout in Australia | iTWire

Psst, do you want to buy a cheap Apple Watch for A$600? That may well be the price Australians will have to pay for the base model when it hits the market here next month. Watches aside, all products in the already expensive Apple stable are ballooning in price as a result of the strong […]

Commodities Decline Near ‘Exhaustion’ | ESM Magazine

Commodities Decline Near ‘Exhaustion’ | ESM Magazine

“For speculators wheat and rice are the two markets that are the ones to buy given that both have the lowest supplies relative to global demand,” Hackett said in an e-mailed report on Saturday. “Once the panic selling in commodities subsides and the real stabilizes, coffee prices should go back up at a blistering pace. […]

Professional Photography Pricing Is All Over The Place & The End User Has An Opinion | DWPPC

Professional Photography Pricing Is All Over The Place & The End User Has An Opinion | DWPPC

Photography pricing is in the eye of the beholder. No matter what your photography pricing is as a photographer, there are two things that will likely be true: 1) No matter what price point you are at, there will always be a market. For example, there are photographers who do weddings for $500 and those who […]

Pricer’s Points: Disconvenient Pricing | David Gilroy

Pricer’s Points: Disconvenient Pricing | David Gilroy

UK consumers are more price savvy than in living memory and they are shopping across the channels for value. They expect fair pricing from all outlet types including convenience stores and will not accept being “milked” when they shop for essentials. The discounters and the pound shops have re-written the pricing rules. Read complete blog […]

 


This Week in Pricing > 3/15/15

Headlines
– Pricing’s secret weapon: a well-trained sales force | McKinsey on Marketing & Sales
– Discounting pricing strategy – detrimental to retail brands | Truly Deeply/Madly
– DirecTV charged with false advertising | CNN Money
– Let Your Customers Segment Themselves by What They’re Willing to Pay | HBR
– Mayweather Vs. Pacquiao Ticket Pricing Goes Berserk | Forbes
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in t

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