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Pricing News Daily > 3/2/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

Headlines

Apple App Store Revenue Surge And The Rise Of Freemium App Pricing | Forbes

Apple App Store Revenue Surge And The Rise Of Freemium App Pricing | Forbes

Apple deserves no particular credit for the adaptation by the developer community to the freemium model. In fact, developers have used it to solve a problem created for them by Apple, namely app pricing on the iTunes single song model. The 99-cent price of a basic app based on this model rapidly moved to free as […]

6 Ways to Turn Freemium into Premium | Aria

6 Ways to Turn Freemium into Premium | Aria

“Free” reigns supreme when it comes to online marketing. But “pay” is more profitable to your bottom line. In the popular Freemium world of digital offerings, where free and premium content or services are offered, it’s prudent to consider how you will transition free offerings into paid subscriptions before you actually take that leap. Here […]

Target undercuts Amazon on free shipping | Mashable

Target undercuts Amazon on free shipping | Mashable

Target is trying to hit Amazon where it hurts. The retail chain announced Monday that customers can qualify for free shipping on all orders of $25 or more placed through Target’s website “with virtually no exclusions,” down from a $50 minimum previously. … Target has previously attempted to compete with Amazon through holiday free shipping […]

D.C. cab drivers could have charged a $15 snow fee, but most didn’t | The Washington Post

D.C. cab drivers could have charged a $15 snow fee, but most didn’t | The Washington Post

Every D.C. cab had the option of tacking on an extra $15 fee to fares during Tuesday’s city-declared “snow emergency,” but not many drivers actually asked passengers to dish out the extra cash. Cabs were authorized to charge the $15 “snow emergency fare” from 7 a.m. to 2 p.m. Tuesday, the cab industry’s version of surge pricing. The idea […]

What is Value Range Pricing | Maximum Real Estate Exposure

What is Value Range Pricing | Maximum Real Estate Exposure

When you begin looking at the listings for homes – whether you are a buyer or a seller – you may come across a type of pricing structure you have never seen before. This pricing strategy is known as value range pricing. Instead of listing a property at a fixed price, you may discover that […]

Competition Bureau investigates HBC, Sears for deceptive mattress marketing | CBC News

Competition Bureau investigates HBC, Sears for deceptive mattress marketing | CBC News

Canada’s consumer watchdog is looking into Sears Canada and Hudson’s Bay Company for mattress pricing strategies that made it look as if some products were being sold at a discount, when they were really going for regular price. The Competition Bureau confirmed to CBC News on Monday that it was looking into the two chains […]

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

The latter is somewhat novel as the current research on pricing and eye-tracking technologies is been restricted to a closed environment (i.e. a research lab) but with the potential of extending this research on pricing to the field. The study by Gidlöf et al. (2013) presented differences among the search and decision making behavior. Holmqvist […]

Pricing Points, Perceived Value And How To Make More Money Per Sale | Entrepreneurs Journey

Pricing Points, Perceived Value And How To Make More Money Per Sale | Entrepreneurs Journey

My business, BetterEdit.com, offers two services – essay editing and thesis editing. When I originally set up the business, which was nearly six years ago now, one of the hardest things to do was come up with pricing points. Back then I wasn’t all that clued in to how important perceived value is and how […]

Some Apple Watch pricing math | The Loop

Some Apple Watch pricing math | The Loop

There’s been a lot of speculation about potential pricing for the highest tiered Apple Watch, the Apple Watch Edition line. John Gruber has been writing about Edition pricing on Daring Fireball. He initially thought that $5,000 was a ceiling for the Edition entry model, then moved his target up to $10,000, even suggesting that $20,000 […]


This Week in Pricing > 3/1/15

Headlines
– 6 Reasons Why Selling on Price Does Not Work | The Sales Hunter
DISCOUNTING: Be Proactive, Be Selective, Be Timely | Arts Hacker
Should price optimization be Illegal? | Quoted
Insurance Industry Needs Better Arguments for ‘Price Optimization’ | Insurance Journal
US banks said to face manipulation probe over metals pricing | Livemint
J.P. Morgan in talks with Justice Department over auto loan pricing | MarketWatch
…and more

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility, he says. We make do with guesstimates and a vague recollection of what things are “supposed to cost.””

– William Poundstone

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Case Study: Scientific Products Manufacturer | Strategic Pricing Solutions

Client Environment Multi-billion dollar provider of scientific products and services was growing at above-market rates but experiencing margin compression. Competition for largest accounts was intense and was pressuring pricing.  Senior management was very concerned that pricing action could put volume at risk. The Solution Our strategic pricing approach involved rigorous data analysis to determine the […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.