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Pricing News Daily > 3/23/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

Headlines

How Consumers Understand (and Misunderstand) Pricing Cues | HBR

How Consumers Understand (and Misunderstand) Pricing Cues | HBR

Giant suburban stores with tacky displays always have the best prices, right? Just as urban stores with beautiful gourmet sections have the highest ones? New research suggests that people persist in believing these stereotypes, even though they’re not always true. Ryan Hamilton, of Emory University’s Goizueta Business School, and Alexander Chernev, of Northwestern’s Kellogg School, […]

4 pricing errors that will break your business | Inside Retail

4 pricing errors that will break your business | Inside Retail

Retail pricing can make or break your business. Coming up with RRP is 50 per cent science and 50 per cent art. The following symptoms and common strategies is evidence of poor pricing practices: Pricepoint proliferation This happens usually in multi-category stores. Stand in front of any merchandise category, say, the pen department in a […]

Bubble Logic | London Business School

Bubble Logic | London Business School

From London to Dubai, soaring real estate prices are causing worries about an impending bubble. But how do you spot a bubble from a boom? Joao Cocco provides the logic. For any asset, at least two types of value are relevant. The market value is the price at which investors can acquire the asset. In […]

Competitive Hotel Pricing in Europe: An Exploration of Strategic Positioning | Hospitality Trends

Competitive Hotel Pricing in Europe: An Exploration of Strategic Positioning | Hospitality Trends

A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by the Center for Hospitality Research (CHR), found that hotels that maintained average daily room rates (ADR) somewhat higher than the hotels in their competitive set […]

Dan Murphy’s new campaign | Inside Retail

Dan Murphy’s new campaign | Inside Retail

Dan Murphy’s has launched a new marketing campaign that gives a behind the scenes look into its ‘lowest liquor price guarantee’ slogan. The television commercial will be aired across Foxtel’s MCN network and free to air TV. It shows Dan Murphy’s price change team each morning reviewing and beating competitors’ advertised prices before the stores […]

How to Solve the Biggest Pricing Challenge in the SaaS Industry | KISSmetrics

How to Solve the Biggest Pricing Challenge in the SaaS Industry | KISSmetrics

Don’t kid yourself. SaaS pricing is not easy. I understand. I have made a few mistakes when it comes to pricing. Through trial and error (life’s greatest teachers), I’ve learned how to price a product, how to improve customer LTV, and how to add features that improve sales and don’t cannibalize business resources. I want […]

The pricing strategy for the Apple Watch is insanely smart | Business Insider

The pricing strategy for the Apple Watch is insanely smart | Business Insider

How do you price a new type of smart watch at $600 (£410), or more, when the market price is below $300 (£205)? That’s the problem Apple faced when the time came to devise a pricing strategy for the Apple Watch. The following chart shows that Apple has successfully managed to maintain the average selling […]

Chanel Acts on Prices as Euro Worsens Gray Market | WSJ

Chanel Acts on Prices as Euro Worsens Gray Market | WSJ

PARIS—French fashion house Chanel said Tuesday it would increase prices in Europe on some of its prestigious handbags while slashing them in China in a bid to eliminate a growing price gap between Europe and Asia caused by the weakened euro. Chanel said the price changes would take effect on April 8 and are required […]

Pricer’s Points: A Tale of two FX phone calls | Ben Blaney

Pricer’s Points: A Tale of two FX phone calls | Ben Blaney

In early December, a friend of mine called me. The Japanese yen (JPY) had weakened against the U.S. Dollar (USD) from 101 to over 120. That means that the same number of JPY equals fewer USD. If you’re a USD company selling to customers in JPY, you’re taking a bath. My pal said that his […]


This Week in Pricing > 3/22/15

Headlines
Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com
– Three Tier system and Pricing overview for USA Market | Beverage Trade Network
– You Can’t Control Your Competitor | The Sales Blog
– ‘I spot and exploit pricing errors for a living’ | Telegraph
– Banning Uber’s surge pricing is a terrible idea | Business Insider
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Accept certain inalienable truths: Prices will rise. Politicians will philander. You, too, will get old. And when you do, you’ll fantasize that when you were young, prices were reasonable, politicians were noble, and children respected their elders.”

     – Mary Schmich

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: Situational Pricing – Lessons from the Super Bowl and Uber | Strategic Pricing Solutions

Uber’s surge pricing received more attention last week with the large snow storm in the Northeast, when Uber agreed they would not “gouge” consumers.  Prices would be higher than normal, but would not be excessive.  Conversely, tickets to the Super Bowl on the secondary market were higher than ever.  This past weekend, tickets in the […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in t