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Pricing News Daily > 3/27/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

Netflix reveals NZ launch pricing plans | Computerworld New Zealand

Netflix reveals NZ launch pricing plans | Computerworld New Zealand

Netflix has announced pricing today for film and TV fans in New Zealand, as the the world’s leading Internet TV network gears up for launch. Netflix has announced pricing today for film and TV fans in New Zealand, as the the world’s leading Internet TV network gears up for launch. According to the internet television […]

Combating Discount Culture | Theatremonkey

Combating Discount Culture | Theatremonkey

As producers, and major investors in producers, the dialogue about ticket pricing is easy to have. Being both landlord and tenant, communication channels are constantly open. Most helpful, ATG’s booking system is the best around, the most responsive and clearest… and provides a tool for changing prices as quickly and often as they wish. And […]

Case Study: Oregon Shakespeare Festival | TRG Arts

Case Study: Oregon Shakespeare Festival | TRG Arts

After the 2011 beam break, the Festival wanted to become more resilient and sustainable. Pierce hired TRG for Capacity Building consulting, specifically on pricing, scale of hall, and patron loyalty. Initial analysis found the following issues: Scale plan led to unevenly filled theatres With a high average capacity sold, many of OSF’s performances looked full. […]

The three-step strategy to creating the right prices for your business | Total Landscape Care

The three-step strategy to creating the right prices for your business | Total Landscape Care

Having the most discounts or charging the lowest prices is hurting landscapers when it comes to pricing. In fact, lawn care marketing expert Andrew Pototschnik says the industry’s biggest pricing dilemma is that landscapers aren’t charging enough at all. “Few companies adjust for inflation and haven’t raised prices in years,” he says. “If you are […]

Four Massachusetts schools partner to cap pricing for students | Boston Business Journal

Four Massachusetts schools partner to cap pricing for students | Boston Business Journal

Prix fixe is the new approach taken by two state universities and two community colleges in Massachusetts, which have partnered to offer a locked-in rate on tuition and fees to students who graduate from the institutions. Under the agreement, the students would pay a total of $30,000 to earn a bachelor’s degree in certain areas […]

U.K. Poised For Deflation Dip As Consumer Prices Barely Rise | ESM Magazine

U.K. Poised For Deflation Dip As Consumer Prices Barely Rise | ESM Magazine

U.K. consumer prices probably barely rose in February, leaving the inflation rate poised to drop below zero for the first time in more than five decades. Price growth slowed to 0.1 in February from 0.3 per cent in January, according to the median forecast of economists before data on Tuesday. Bank of England Governor Mark […]

Firms don’t use controversial skimming/penetration strategies to price products | ScienceDaily

Firms don’t use controversial skimming/penetration strategies to price products | ScienceDaily

Marketers had long assumed that firms adopted either one of these two strategies for pricing new products. In contrast, the authors find that manufacturers in one sector, digital cameras, adopt penetration and skimming strategies, for just 20% of new products. However, for 60% of new products, firms use a straightforward competitive or market pricing strategy. […]

#28 – Dan Morris – Value Based Pricing & Value Conversation | Pricing Power

#28 – Dan Morris – Value Based Pricing & Value Conversation | Pricing Power

To engage in value based pricing it is imperative that you engage in a detailed value conversation. The basis for a good value conversation is through answering three questions – Why Me Why Now Why in this manner If a potential client is coming to see you, you need to understand what is happening in […]

If restaurants billed like hospitals, you’d probably stop going out to eat | Vox

If restaurants billed like hospitals, going out to eat would be a downright miserable experience. Rachel Feierman at Philadelphia radio station WHYY is working on a larger project that aims to increase transparency around health-care prices. She also posted this great graphic, which imagines a world in which restaurants worked like hospitals — billing for […]

Pricer’s Points: Why ‘Seat-time’ Pricing Misses the Mark | Raj Raheja

Pricer’s Points: Why ‘Seat-time’ Pricing Misses the Mark | Raj Raheja

Paying for services by “run-time” is not the best way to go in many instances. Consider this: If you paid according to run time, the company using shovels would get paid much more (and unfairly so) than the company using bulldozers and getting the job done more efficiently AND twice as fast. And this scenario […]


This Week in Pricing > 3/22/15

Headlines
Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com
– Three Tier system and Pricing overview for USA Market | Beverage Trade Network
– You Can’t Control Your Competitor | The Sales Blog
– ‘I spot and exploit pricing errors for a living’ | Telegraph
– Banning Uber’s surge pricing is a terrible idea | Business Insider
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility, he says. We make do with guesstimates and a vague recollection of what things are “supposed to cost.””

     – William Poundstone

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Customer Value Modeling (CVM™)

The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in t

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