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Pricing News Daily > 3/3/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

This Edition is brought to you by:

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Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Headlines

Who Is In Charge of Value? | Intuit News Central

Who Is In Charge of Value? | Intuit News Central

If everyone owns something, no one does. No one has an incentive to protect and maintain the value of the asset in question. Pricing is far too important to the viability of the company to be left to mediocre pricers. No other area—not cost cutting, efficiency increases or growth – can have as large an […]

The B2B Pricing Prison [Infographic] | Forbes

The B2B Pricing Prison [Infographic] | Forbes

When executives in business-to-business (B2B) markets think about pricing their products, they often raise the white flag before even stepping onto the battlefield. Over the years, they’ve accumulated beliefs that limit their pricing effectiveness. Five beliefs, in particular, have become ingrained in many companies to the point that they seem immovable: Our products are commoditized, […]

The Customer You Attract with Low Price Will Be the Customer You Lose to Low Price | The Sales Hunter

The Customer You Attract with Low Price Will Be the Customer You Lose to Low Price | The Sales Hunter

A concept I talk a lot about is how selling on price isn’t just a lousy strategy, it’s a dangerous one too! The salesperson shared that what I taught regarding price was huge in their mind with regard to why they were successful.   You see, I’m a huge believer if you attract a customer based […]

Whole Foods finally got cheaper and it’s working | Quartz

Whole Foods finally got cheaper and it’s working | Quartz

Whole Foods Market is finally coming to terms with its image problem. The notion that its food is too expensive has kept a certain segment of grocery shoppers at bay, limiting the company’s growth. In 2013 and 2014, sales and growth went from stagnant to outright bad. The company lowered growth forecasts three times in one year, putting the stock price in a […]

Why Markets Can’t Price the Priceless | The American Prospect

Why Markets Can’t Price the Priceless | The American Prospect

Water sources for many Southwestern cities such as Las Vegas and Phoenix are drying up. Meanwhile, most Eastern cities have ample supplies but decaying infrastructure that can’t handle the more frequent and severe flooding brought on by climate change. The Cato Institute and Reason Foundation are part of a libertarian movement arguing that market pricing […]

Strong Increase In Pricing Expected For Fedex | Forbes

Strong Increase In Pricing Expected For Fedex | Forbes

FedEx is likely to see strong growth in its pricing in 2015. The increase in pricing will be the result of the company’s response to the overwhelming e-commerce volumes and declining fuel prices. The likelihood of the logistics industry now imposing peak-based surcharges could also drive an increase in pricing. In this article we take […]

Wake-Up Call from Facebook: TV Ad Pricing Needs to Change | Advertising Age

Wake-Up Call from Facebook: TV Ad Pricing Needs to Change | Advertising Age

A new pricing system for TV commercials, based on the quality of ads as decided by viewers, is inevitable. If the internet has taught us one thing, it is that content is king — and a third of all content on TV is commercials. That a new pricing system is good in the long run […]

Insurance Department vs Price Optimization | Affiliated Insurance Solutions

Insurance Department vs Price Optimization | Affiliated Insurance Solutions

Practical considerations So, if optimization is right for your company, what are the key areas to consider? Before you even start work there are a number of issues that need careful thought, including legal considerations, price promises, market and brand positioning. In the European Union, the gender directive allows, subject to the local implementation, the […]

The pain and gain of selling expensive products | The Jakarta Post

The pain and gain of selling expensive products | The Jakarta Post

Can we conclude that Swiss companies are great marketers? Personally, I am deeply convinced. Where is the proof? Many large and medium-sized Swiss companies are successful despite their high costs. Investing in training and education is very important for companies. But in the end, it’s the ability to co-create more value with customers, to communicate […]

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

In the first few weeks of each year so-called experts are listing top trends for their respective industry. In most cases this is misused as a simple Hello World, we’re still alive! backed by little to no research. On the contrary, Simon-Kucher & Partners recently published their top 7 pricing topics backed by the opinion […]


This Week in Pricing > 3/1/15

Headlines
– 6 Reasons Why Selling on Price Does Not Work | The Sales Hunter
DISCOUNTING: Be Proactive, Be Selective, Be Timely | Arts Hacker
Should price optimization be Illegal? | Quoted
Insurance Industry Needs Better Arguments for ‘Price Optimization’ | Insurance Journal
US banks said to face manipulation probe over metals pricing | Livemint
J.P. Morgan in talks with Justice Department over auto loan pricing | MarketWatch
…and more

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“You can determine the strength of a business over time by the amount of agony they go through in raising prices.”

– Warren Buffett

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: APP Blog | Asia Pricing Professionals

APP offers a collection of pricing thought leadership blogs for our members benefit. A sample of the types of blogs we offer follows: PRICING DISRUPTION The words disrupt and disruption are used more and more in the areas of business strategy and innovation. The definition of disruption in Wikipedia is “an event which causes an […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.