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Pricing News Daily > 3/6/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

Is Variable Pricing Right For Your Business? | Mercury

Is Variable Pricing Right For Your Business? | Mercury

Uber has made headlines — some good and some not so good — on its variable pricing policies. Its version works like this: when demand is high, it increases the price for a ride. The company says this is not only profitable for it, but the financial incentive to make more money helps get more […]

What Affects the Dynamics of Data Center Pricing | Data Center Knowledge

What Affects the Dynamics of Data Center Pricing | Data Center Knowledge

Multi-tenant data center pricing trends are not an easy subject to broach. In North America, each market has different dynamics. Coupled with an industry evolving beyond power and ping to other services, dissecting raw space and power from everything else is further complicated. For these and many other reasons, it’s nearly impossible to come up […]

Creating a Winning Pricing Strategy | Insurance House

Creating a Winning Pricing Strategy | Insurance House

Marketing people will usually advise you … never compete on price. They are right. At the end of the day, only one company can really end up with the lowest price. If you decide to compete with them and have the same low price, customers will go looking for another feature or point of differentiation. […]

Reference Pricing: An Effective Cost Containment Strategy? | Xcenda

Reference Pricing: An Effective Cost Containment Strategy? | Xcenda

International reference pricing is a common system of pharmaceutical price setting throughout the world. At its core, the mission of reference pricing is simple: achieve a lower—but fair—cost of drugs in a country by looking to other comparable markets and the amounts that they pay for the same drugs. However, the execution of reference pricing […]

Brands And Discounts: A Dangerous Liaison | Branding Strategy Insider

Brands And Discounts: A Dangerous Liaison | Branding Strategy Insider

But just as you build brands by focusing on their associations, you break them when you reinforce the commodity at the expense of those associations. And that’s what discounting does. It draws attention to the price and the product and says to the consumer ‘forget about what we stand for, buy us because we are […]

Why we chose a freemium model | CMO Confessions

Why we chose a freemium model | CMO Confessions

Rise of the B2X pricing model You might have recently heard some murmurings about the so called “death of freemium”.  Here, I make a solid case that the freemium model is as strong as ever – by explaining how we at emaze decided to use the freemium model for our own product – the world’s best […]

Priced to Sell: A Game Plan for Setting Your Listing Price | Zillow

Priced to Sell: A Game Plan for Setting Your Listing Price | Zillow

Setting a home’s list price is easier said than done. A good real estate agent will recommend a price range, but never assign an exact price — that’s ultimately for the seller to decide. Although sellers aren’t required to price according to inventory levels or the market condition, it’s smart to discuss these matters with your agent early and often […]

Free exchange: Guaranteed profits | The Economist

Free exchange: Guaranteed profits | The Economist

“YOUR shopping would have been cheaper elsewhere, so here’s a voucher for the difference.” Anyone who has recently visited a British supermarket will be familiar with such seemingly generous deals, typically extended to shoppers after they pay. The four biggest British supermarket chains all offer some form of price-match guarantee, promising that their customers could […]

ComEd Residential Real-Time Pricing | Elevate Energy

ComEd Residential Real-Time Pricing | Elevate Energy

ComEd Residential Real-Time Pricing (RRTP) is an hourly pricing program for residential customers in ComEd territory that allows participants to pay the hourly, wholesale market price for electricity. Since the program began, RRTP participants have experienced a savings of more than 15 percent off the electricity supply portion of their electricity bill, as compared with […]

Pricer’s Points: Is Being Number One Always the Best? Pricing Strategy That Succeeds in the Medicare Supplement Market | Andy Baillargeon

Pricer’s Points: Is Being Number One Always the Best? Pricing Strategy That Succeeds in the Medicare Supplement Market | Andy Baillargeon

In the game of life, we’re taught that we should strive to be Number One. Whether it is in school, an athletic competition or just every day activities, being the leader of the pack is a goal we drive ourselves to achieve. However, when it comes to Medicare Supplement insurance, it’s a different story. Having […]


This Week in Pricing > 3/1/15

Headlines
– 6 Reasons Why Selling on Price Does Not Work | The Sales Hunter
DISCOUNTING: Be Proactive, Be Selective, Be Timely | Arts Hacker
Should price optimization be Illegal? | Quoted
Insurance Industry Needs Better Arguments for ‘Price Optimization’ | Insurance Journal
US banks said to face manipulation probe over metals pricing | Livemint
J.P. Morgan in talks with Justice Department over auto loan pricing | MarketWatch
…and more

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

– Raymond Corey

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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