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Pricing News Daily > 3/9/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

Headlines

RetailWire Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

RetailWire Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

According to a survey by Software Advice, 52 percent of retailers use more than 10 pricing tactics, although most revolve around a strategy of discounting. The study questioned retailers about their experiences with 13 different pricing approaches and found only two percent used two or fewer pricing tactics. The top eight were: 1. Discount: Discounts […]

Google sweetens deal for publishers with dynamic price floors | Digiday

Google sweetens deal for publishers with dynamic price floors | Digiday

Google is testing a new way for publishers to maximize their advertising revenue. The feature — called a “dynamic price floor” by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google’s DoubleClick Ad Exchange (AdX) based upon advertiser demand. A price floor is the […]

Sacramento tech team creates ‘Requested’ app for restaurant discounts | The Sacramento Bee

Sacramento tech team creates ‘Requested’ app for restaurant discounts | The Sacramento Bee

An ambitious smartphone app released this week promises to bring dynamic pricing to the dining industry, allowing restaurants to fill seats on slow days while giving customers the chance to negotiate discounted meals. Called Requested, the free app for Android and iPhone is the creation of a team that includes Sonny Mayugba, co-owner of The […]

Pricing’s secret weapon: a well-trained sales force | McKinsey on Marketing & Sales

Pricing’s secret weapon: a well-trained sales force | McKinsey on Marketing & Sales

Imagine you supply soup. You sell millions of tins of soup to thousands of supermarkets across a vast set of regions. Having a single price for each tin of soup you supply would certainly make life easier, but you would also be missing out on massive potential profits. This example may oversimplify the point, but […]

Google, Wal-Mart Part Ways Over Local Shopping Ads | WSJ

Google, Wal-Mart Part Ways Over Local Shopping Ads | WSJ

The relationship between Google Inc., the world’s largest Internet search provider, and Wal-Mart Stores Inc., the biggest retailer, has frayed over the data used to lure shoppers into stores. Last summer, Wal-Mart signed up for a Google advertising service that shows shoppers where specific products are available at nearby stores. Less than a month later, […]

How much is crawfish? Average price for boiled in New Orleans plunges 47 cents | NOLA.com

How much is crawfish? Average price for boiled in New Orleans plunges 47 cents | NOLA.com

When NOLA.com | The Times-Picayune launched our weekly crawfish index, readers were outraged by the prices. But we’ve been here before. We know what will happen. Todd A. Price, NOLA.com | The Times-Picayune Prices will fall. This week, the average price for boiled crawfish is $5.97, a 47-cent drop from last week. Fingers crossed, but let’s […]

Oil’s Plunge Could Help Send Its Price Back Up | WSJ

Oil’s Plunge Could Help Send Its Price Back Up | WSJ

If something is cheaper, people will likely buy more of it. That core principle of economics is proving to be especially true with oil after its recent plunge. Over the past six months, 53% of vehicle purchases in the U.S. were light trucks or sport-utility vehicles, which tend to consume more gas than cars, according […]

The ultimate list of pricing resources for independents | Get It Write

The ultimate list of pricing resources for independents | Get It Write

My local IABC Professional Independent Communicators group recently surveyed our members, asking about pricing. I was surprised to find that some of those who responded (28.1%) had never raised their fees, even among those who had 15 or more years as indies! And two people with an average 12 years in business had actually lowered […]

How Low Can You Go? | Coolfront

How Low Can You Go? | Coolfront

Here is what I have learned over the years. No matter what your price is someone will beat it. Now, that person who is beating your price may not survive, but if you try to get down to their level you may not survive either. Here is something else I have learned through the years. A customer only […]

Pricer’s Points: How Does Dynamic Pricing Work? | Agnieszka Otta

Pricer’s Points: How Does Dynamic Pricing Work? | Agnieszka Otta

One of the biggest difficulties for e-­commerce is to set a price for products that will generate the maximum profit. You can’t make more money and make your costumers happy with one static, fixed price for each product at the same time. It’s impossible because everyone is different. People are varied and the price that […]


This Week in Pricing > 3/8/15

Headlines
– Pricing for Profitability – Understanding the Pocket Margin | Deloitte CFO – WSJ
– Is My Price Too High or My Customers Too Cheap? | The Sales Hunter
– Apple App Store Revenue Surge And The Rise Of Freemium App Pricing | Forbes
– Target undercuts Amazon on free shipping | Mashable
– D.C. cab drivers could have charged a $15 snow fee, but most didn’t | The Washington Post
…and more

 

Events

Webcast: Stopping Margin Erosion with Pricing Technology | SPA

When: March 11, 2015 2:00 PM Eastern

Register to attend our webcast where Brandon Liebhard, Vice President at Hodell-Natco Industries, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“Price is what you pay. Value is what you get.”

– Warren Buffett

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Customer Value Modeling (CVM™)

The CVM™ certification is a one-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn: To identify true product and service differentiators. To select the right value drivers for a customer value model. To measure and quantify critical value drivers for a product […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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