OnDemand WTP Pricing Research

Pricing News Daily > 4/1/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…


How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

Millennials are so price sensitive and deal conscious that they’ll even buy gift cards online for a percentage of the face value as a way to save extra money. It’s the chase for a deal that keeps them going. Some of the price sensitivity in millennials is bred out of need. Those between the ages […]


Scoot responsibly? You could pay less. But if you don’t, scooter costs could rise | The East Carolinian

Scoot responsibly? You could pay less. But if you don’t, scooter costs could rise | The East Carolinian

Charlotte is preparing to charge the companies behind the suddenly ubiquitous electric scooters zipping around the city a fee for the first time — but that fee will vary based on how riders use the scooters. Instead of charging a fixed, annual fee per scooter like most other cities have chosen to do, Charlotte will […]


Electric Vehicles Could Lower Power Bills For All Illinois Residents, New Study Finds | Benzinga

Electric Vehicles Could Lower Power Bills For All Illinois Residents, New Study Finds | Benzinga

Based on data reflecting actual electricity-usage patterns in Illinois, the study found that consumers could reap more than $2.6 billion in cumulative benefits on their power bills by 2030, if state officials establish policies that encourage motorists to charge their cars during times of the day when there is less strain on the power grid […]


Lyft hikes IPO target to $70-$72 a share | KX NET

Lyft hikes IPO target to $70-$72 a share | KX NET

SAN FRANCISCO (AP) – Lyft is lifting the price target for its initial public offering in a sign of the excitement surrounding the stock market debut of a ride-hailing service that’s gaining ground on its rival Uber. With the revision disclosed Wednesday, Lyft is now seeking $70 to $72 per share, up from its previous […]


Cheers and fears at traffic-pricing forum | The Villager

Cheers and fears at traffic-pricing forum | The Villager

At a March 21 public hearing on congestion pricing, hosted by Manhattan Borough President Gale Brewer, there were a range of opinions for and against. The plan would include a surcharge for vehicles going below 60th St. in Manhattan, and prices could vary by time of day and type of vehicle. The plan would raise […]


Retailers Adopt Aggressive Private Label Pricing Strategies in CPG, Finds DataWeave Study | CISION

Retailers Adopt Aggressive Private Label Pricing Strategies in CPG, Finds DataWeave Study | CISION

SAN FRANCISCO, March 27, 2019 /PRNewswire/ — Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories, reveals the latest study from DataWeave, a provider of Competitive Intelligence as a Service to e-commerce businesses and consumer brands, in collaboration with SunTrust Robinson Humphrey, a leading full-service […]


Pay $4 to drive to the Westside? Congestion pricing could cut traffic gridlock, report says | Los Angeles Times

Pay $4 to drive to the Westside? Congestion pricing could cut traffic gridlock, report says | Los Angeles Times

The report comes a month after the Metropolitan Transportation Authority agreed to study the concept of congestion pricing across Los Angeles County. The SCAG study assumed tolls would be assessed through the Fastrak transponders already in use across California, including on the 110 and 10 freeway toll lanes. License plate readers could be installed to […]


Auction-based ride-hailing, powered by HERE | Global Fleet

Auction-based ride-hailing, powered by HERE | Global Fleet

Anterin is an Indonesian ride-hailing company that offers delivery services by motorcycle, motorcycle and car-hailing and courier services for larger items, using vans and trucks. The company is founded in 2016 to challenge the country’s major players, the Singapore-based Grab and local hero Go-Jek. According to Crunchbase, the Anterin applications are downloaded over 20,000 times […]



Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.


Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.


  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing


Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.


  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process


30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).


Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.


Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.


Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!


Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.


Explore our collection of valuable pricing resources including:


Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.



“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett


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