Pricing News Daily > 4/3/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

 

This Edition is brought to you by:SPOSEA logo JPG

 

SPOSEA B.V.

SPOSEA B.V. drives increased profitability for SAP users by SIMPLIFYING SAP’s Price Data Optimization, Management and Execution. We provide the SAP ecosystem with enterprise-wide Price Management that increases margins through optimized prices. Our family of products includes BrightPrice Optimizer, BrightPrice Manager, BrightPrice DealManager, and BrightPrice MarketDynamics. We provide out of the box solutions for effectively managing Pricing in SAP. SPOSEA is headquartered in Eindhoven, the Netherlands, and has offices in San Francisco, California and Walldorf, Germany.

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Headlines

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

How it all started My background is in marketing, I’m an experienced SEO, PPC and affiliate marketer, so naturally, I understand a thing or two about driving traffic and turning it into sales. It felt right to open an eCommerce shop to generate another source of income while keeping my day job as VP of […]

Ryde hopes to fill void left by Uber’s exit, Transport News & Top Stories | The Straits Times

Ryde hopes to fill void left by Uber’s exit, Transport News & Top Stories | The Straits Times

This will also translate into lower fares for commuters, he said. Ryde is in the midst of finalising its pricing structure, which will include dynamic pricing, where fares fluctuate based on demand. Mr Zou stressed that fares will be “transparent, fair and equitable”. The firm is up against Grab, which is valued at an estimated […]

 

Airlines could set airfare based on your income | Yahoo Finance

Airlines could set airfare based on your income | Yahoo Finance

Nailing down the cheapest airfare can be tough. Prices are based on a handful of factors, including route, date and demand, so they are always in flux. Now airlines might start looking at new ways to determine airfare, like your income. This month Sen. Chuck Schumer, (D-N.Y.) warned that some major airlines want to collect […]

 

How to Price Your Services | Business.com

How to Price Your Services | Business.com

Coming up with a business idea is only half the battle. Determining a price for your services is another huge part. As business owners, you need to determine a price for your services before you can start offering them to potential customers, and if you can’t offer your services, you can’t make any money. So […]

 

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

There are still plenty of questions about what’s ahead for GoPro—but for now, there’s a new camera. The Barron’s Next 50 company on Tuesday announced its first new product of 2018: The $199 Hero, which rounds out its three-tiered core pricing strategy at the bottom end. (That’s not our judgment. The company used the words […]

 

Drug middlemen clash with FDA over blame for high prices | Washington Examiner

Drug middlemen clash with FDA over blame for high prices | Washington Examiner

“Contrary to today’s remarks, pharmacy benefit managers have long been strong supporters of bipartisan legislation that would prevent brand drug manufacturer abuses of risk evaluation and mitigation strategies that block generic competition,” according to a statement from the PBM group Pharmaceutical Care Management Association. The Campaign for Sustainable Rx Pricing, an advocacy group that has […]

 

Why discounts are bad for energy customers | The Sydney Morning Herald

Why discounts are bad for energy customers | The Sydney Morning Herald

The ACCC’s final report is due mid-year, so I look forward to seeing how they tackle the discounting issue. In the meantime, Victoria has already moved to increase the transparency around energy bills, vowing to force retailers to spell out the dollar cost of offers, the dollar cost of not meeting conditions of discounts, and […]

 

Aetna Will Apply Pharmacy Rebates to Prescription Drugs in 2019 | HealthPayer Intelligence

Aetna Will Apply Pharmacy Rebates to Prescription Drugs in 2019 | HealthPayer Intelligence

“We have always believed that consumers should benefit from discounts and rebates that we negotiate with drug manufacturers,” said Mark T. Bertolini, Aetna chairman and CEO. “Going forward, we hope this additional transparency will encourage these companies to rationalize their pricing and end the practice of annual double-digit price increases.” Aetna believes that improving prescription […]

 

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Events and Resources

European Pricing Summit 2018 | Finance iQ

EU Pricing Summit 2018 300x250Date: April 16-18, 2018

Location: TBD in London, England

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works.

Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret.

Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.

 

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm

Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research shows increased adoption from 17% of firms in 2008 to about 25-30% of firms in 2016. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation® (EVE®) process to quantify differential value. While adoption of value-based pricing and the implementation of EVE® is increasing, pricing professionals still face difficulties in designing and executing value-based pricing strategies and particularly executing the EVE® methods across their organizations.

In this unique one-day workshop, we go through the latest science on value-based pricing and on the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies. This is a unique and powerful workshop to learn theoretical and practical dimensions of EVE® and value quantification. Participants will also receive a signed copy of the “Dollarizing Differentiation Value” book as well as an eBook called “A User’s Guide to Value Modeling.”

Attendees will learn:

  • How to operationalize value-based pricing and EVE® in your daily business and track that your approach is successful
  • How to practically link value-based pricing with value-based innovation, value-based marketing, and value-based selling
  • How to use multi-functional collaboration to accelerate deployment of value-based pricing

(Level 600 Workshop)

 

 

Workshop: Price Execution for Sustained Profitable Growth | Navdeep Sodhi

Date: Wed, 2 May, 2018 | 9:00 am – 4:00 pm

Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

DESCRIPTION

Many companies find themselves ill-prepared to handle disruption or tap into innovation opportunities due to a legacy of weak pricing execution. New product introduction, organizational redesign, big data solutions, and other strategic investments – all of these critical functions can fall short without solid price operations.  Customers frame their perception of value received or procurement risk based on their vendors’ ability to execute pricing. Given the ever-changing marketplace, even smart companies need to adapt quickly with continuous price improvement.

However, companies have far more control over their pricing operations than they realize. In the workshop Pricing Execution for Sustained Profitable Growth, we will discuss a breakthrough approach for superior execution, one that can systematically eliminate pricing-related risk or leaks to bring new profits straight to the bottom-line without alienating customers. In this workshop, our discussion will include a holistic organizational approach for keeping senior management engaged while dismantling functional silos with the spirit of continuous improvement.

Attendees will learn:

  • How to find the Hidden Pricing Factory within your organization
  • How to secure trust and organizational support with evidence-based assessment of the overall pricing capability
  • How to align pricing operations with your pricing and sales strategy

(Level 500 Workshop)

 

29th Annual Spring Pricing Workshops & Conference | PPS

640x240-Chicago-Co-Mark-banner-11.21aDate: May 1-4, 2018

Location: Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

We are excited to announce we’ll be in Chicago, IL for our 29th Annual Spring Pricing Workshops & Conference May 1-4, 2018!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).

 

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

 

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

 

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Join over 5,000 of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

Pricing Resources

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The following is a daily-dose of pricing cartoonsquotes, and videos enjoy…

 

 

“There is no point in matching a competitor if the nearest store is 50 miles away.”

     – GRAEME McVIE

 

 

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