Pricing News Daily > 4/4/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

 

This Edition is brought to you by:PPS Logo

 

 

Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

Click a link below to learn more…

 

Headlines

Even strong climate-change believers don’t understand carbon pricing, survey shows | The Globe and Mail

Even strong climate-change believers don’t understand carbon pricing, survey shows | The Globe and Mail

More than four in 10 Canadians surveyed about climate change last month said there is conclusive evidence climate change is real, that it is being caused by people and that they believe addressing the problem should be a top government priority. However, even among this group — labelled by the Ecofiscal Commission as “climate believers” […]

 

Spotify Subscriptions Helped The Streaming Company Win Listeners | WIRED

Spotify Subscriptions Helped The Streaming Company Win Listeners | WIRED

The focus on subscriptions, combined with its hard-won relationships with the record labels, has saved Spotify from the fate of its many failed streaming music peers. That includes MOG, Turntable.fm, Muxtape, Imeem, Playground.fm, Myxer, Mixwit, Seeqpod, Grooveshark, and Skeemr. Pandora, which bought Rdio in 2015 in a distressed sale, endured takeover speculation for the last […]

 

Philly taxicab drivers down, but not out, after losing federal appeal against Uber | WHYY

Philly taxicab drivers down, but not out, after losing federal appeal against Uber | WHYY

A group of taxicab companies hoped the U.S. Court of Appeals for the 3rd Circuit would rule that Uber was violating antitrust laws by flooding the market with drivers. Instead, the panel sided with Uber, saying the San Francisco-based company hasn’t tried to form a monopoly, but “enhanced competition.” “Running a business with greater economic […]

 

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

What we offer as a company is a cloud-based platform that uses machine learning to optimise in-app purchase revenue, retention and user lifetime value for mobile game apps. Our products are Automated Loyalty & Retention (creating a native automated rewarding scheme that makes users come back to the game) and Dynamic 1-1 Pricing (finding the […]

 

Yellow cab hail apps may adopt surge pricing model | NY Daily News

Yellow cab hail apps may adopt surge pricing model | NY Daily News

Surge pricing could be coming to yellow cabs, and Taxi TV screens may be going, under new proposals voted on by the Taxi and Limousine Commission Thursday. Apps used to hail yellow and green cabs — Curb and Arro are the two main companies — can bring surge pricing to e-hail trips under the TLC’s […]

 

What advisers should know about the first reference-based pricing lawsuit | Employee Benefit Adviser

What advisers should know about the first reference-based pricing lawsuit | Employee Benefit Adviser

Under the new healthcare payment model known as ‘reference-based pricing,’ employers bypass the traditional insurance carrier contract and pay hospitals directly. The amount paid is based on a multiple of Medicare’s reimbursement rate rather than being based on a discount off of the hospital chargemaster. Supporters of this strategy often present reference-based pricing as a […]

 

Jays getting a cut from online scalpers | Toronto Star

Jays getting a cut from online scalpers | Toronto Star

After decades of battling scalpers, the Jays are now working with them, blurring the once clear line between the box office and secondary marketplace. Tom Dakers, manager of Blue Jays fan blog Bluebird Banter, said half of opening day seats moving online is “incredible.” “Almost half? It sounds to me the team is cheating by […]

 

European food lobby resists EU drive for mandatory price reporting | agriCENSUS

European food lobby resists EU drive for mandatory price reporting | agriCENSUS

The EC is currently in the process of updating its agricultural policy and wants to provide farmers with more market information and price certainty. The group, however, said the market has enough price transparency and companies are unwilling to provide support to initiatives to extend it. Pointing to a paper from Ghent University, which the […]

 

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Events and Resources

European Pricing Summit 2018 | Finance iQ

EU Pricing Summit 2018 300x250Date: April 16-18, 2018

Location: TBD in London, England

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works.

Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential, and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want to have insights on new developments in strategies, but they are usually subject to commercial secret.

Given this situation, IQPC will be launching a limited-access, confidential mentoring panel as part of our European Pricing and Commercial Excellence Summit to enable our clients to obtain first-hand tips from our mentors to assist them in creating the most profitable pricing strategy.

 

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm

Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research shows increased adoption from 17% of firms in 2008 to about 25-30% of firms in 2016. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation® (EVE®) process to quantify differential value. While adoption of value-based pricing and the implementation of EVE® is increasing, pricing professionals still face difficulties in designing and executing value-based pricing strategies and particularly executing the EVE® methods across their organizations.

In this unique one-day workshop, we go through the latest science on value-based pricing and on the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies. This is a unique and powerful workshop to learn theoretical and practical dimensions of EVE® and value quantification. Participants will also receive a signed copy of the “Dollarizing Differentiation Value” book as well as an eBook called “A User’s Guide to Value Modeling.”

Attendees will learn:

  • How to operationalize value-based pricing and EVE® in your daily business and track that your approach is successful
  • How to practically link value-based pricing with value-based innovation, value-based marketing, and value-based selling
  • How to use multi-functional collaboration to accelerate deployment of value-based pricing

(Level 600 Workshop)

 

 

Workshop: Price Execution for Sustained Profitable Growth | Navdeep Sodhi

Date: Wed, 2 May, 2018 | 9:00 am – 4:00 pm

Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

DESCRIPTION

Many companies find themselves ill-prepared to handle disruption or tap into innovation opportunities due to a legacy of weak pricing execution. New product introduction, organizational redesign, big data solutions, and other strategic investments – all of these critical functions can fall short without solid price operations.  Customers frame their perception of value received or procurement risk based on their vendors’ ability to execute pricing. Given the ever-changing marketplace, even smart companies need to adapt quickly with continuous price improvement.

However, companies have far more control over their pricing operations than they realize. In the workshop Pricing Execution for Sustained Profitable Growth, we will discuss a breakthrough approach for superior execution, one that can systematically eliminate pricing-related risk or leaks to bring new profits straight to the bottom-line without alienating customers. In this workshop, our discussion will include a holistic organizational approach for keeping senior management engaged while dismantling functional silos with the spirit of continuous improvement.

Attendees will learn:

  • How to find the Hidden Pricing Factory within your organization
  • How to secure trust and organizational support with evidence-based assessment of the overall pricing capability
  • How to align pricing operations with your pricing and sales strategy

(Level 500 Workshop)

 

29th Annual Spring Pricing Workshops & Conference | PPS

640x240-Chicago-Co-Mark-banner-11.21aDate: May 1-4, 2018

Location: Loews Chicago O’Hare Rosemont Hotel in Chicago, IL

We are excited to announce we’ll be in Chicago, IL for our 29th Annual Spring Pricing Workshops & Conference May 1-4, 2018!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 23rd).

 

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

 

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

 

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Pricing Resources

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The following is a daily-dose of pricing cartoonsquotes, and videos enjoy…

 

 

“Consumers rarely respond to the lower prices enough to offset lower margins.”

     – KURT JETTA

 

 

Posted in: Pricing News Daily