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Pricing News Daily > 4/1/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…


Game Theory and Strategic Pricing (Part 2) | Fractal Analytics Blog

Game Theory and Strategic Pricing (Part 2) | Fractal Analytics Blog

In the first part of this blog, we introduced the concept of Game Theory. We will now see how we can apply the game theory in pricing strategy. Let us look into a slightly complex pricing problem. Coffee S and Coffee B are in competition with each other near a college campus. They have to decide what […]

Nail Your Pricing Strategy | HubSpot

Nail Your Pricing Strategy | HubSpot

Pricing strategies are something no agency owner wants to think about. You got in this business to show off your creativity, right? But how you price and package your services will ultimately determine how successful your agency is, so you need to get it right. We believe value-based pricing hits the sweet spot when it […]

5 Must-Read Optimization Posts for the Week of March 23 | Brooks Bell

5 Must-Read Optimization Posts for the Week of March 23 | Brooks Bell

One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding […]

Own Your Pricing Strategy: How to Stop Big-Customer Bullying on Price | National Center for the Middle Market

Own Your Pricing Strategy: How to Stop Big-Customer Bullying on Price | National Center for the Middle Market

Developing a workable pricing strategy is one of the most important decisions of every seller/supplier in the middle market. Your price reflects a return on investment, not only covering your costs but indicating your profit margin, too. To describe pricing as sensitive would be an understatement. Middle market companies need to get their prices right […]

Improve your Pricing Strategy | Goodman Lantern

Improve your Pricing Strategy | Goodman Lantern

Understanding your market and demand is one thing – but developing a sustainable price point can be tricky. You need to recognise the value that your product and service holds, without being too unrealistic. Use factors such as Uniqueness – do you have a product or service that nobody else is offering? How much it […]

Trends and Innovations in Drug Pricing | FirstWord

Trends and Innovations in Drug Pricing | FirstWord

FirstWord’s Trends and Innovations in Drug Pricing report dissects international trends and examines how long-standing dynamics in competitive pricing and access will strengthen the payer position in demanding discounts in return for guaranteed patient access. Up-to-the-minute and based on the most current research and expert interviews, Trends and Innovations in Drug Pricing is an open […]

This One Word Is the Key to Sales Success | Entrepreneur

This One Word Is the Key to Sales Success | Entrepreneur

Pricing  One of the fastest ways to lose trust with a client is to change the price they were quoted. There is nothing more frustrating and annoying for a potential customer than to get excited about a product or service, getting a price quote that is palatable and then hearing that the price went up. That […]

Pricing | Big Cartel

Pricing | Big Cartel

Finding the right price for a product is no easy task, and you really want to nail it on your first try. No one wants to constantly keep their products in “on sale!” mode to keep the orders coming in, and you certainly don’t want to have to raise prices after you realize you’re hemorrhaging […]

The revenue generated by a venture does not solely depend on sales volume | National Entrepreneurship Network

The revenue generated by a venture does not solely depend on sales volume | National Entrepreneurship Network

Praveen had obtained plenty of experience in Quality Assessment as an engineer in several multinational companies, and also as a manager at a startup. He knew the difficulties faced by organizations in dealing with the bugs present in desktop, mobile, and web applications before it reached the end user. This was how he conceptualized the […]

Pricer’s Points: Pricing for Your Business | Jonathan Godwin

Pricer’s Points: Pricing for Your Business | Jonathan Godwin

Pricing is difficult. How do you determine how much to charge? Do you compare your prices to others in your industry, then add 10%? 5%? What if you could set your own pricing strategy, determined solely by the value you bring to your customers? Charles thought I was nuts when I brought this up. “I […]

This Week in Pricing > 3/29/15

Putting Segmentation and Pricing Together | Chris Lema
– Will big data lead to price discrimination? | Agenda – The World Economic Forum
– Shoppers Claim Target Canada Cheated, Jacked Up Prices Ahead Of Sales | International Business Times
– If restaurants billed like hospitals, you’d probably stop going out to eat | Vox
– It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers | HBS Working Knowledge
…and more



Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

     – Raymond Corey


Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: How to Make Sure Your Pricing is Right | Wiser

Pricing strategies are the key to success for ecommerce retailers. The price of a product can draw customers or make them scoff and visit another website instead. Discovering the right price will rake in significant revenue and help pave the way to ecommerce success. There are strategies that will work, but there are also strategies […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in t

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