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Pricing News Daily > 4/13/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…


Headlines

Your 3 Pricing Strategy Choices: Penetrate, Skim, or Follow | OpenView Labs

Your 3 Pricing Strategy Choices: Penetrate, Skim, or Follow | OpenView Labs

The hardest part of start-ups is making choices. Not decisions but choices. A choice is a decision between alternatives, whereby deciding to do one thing you are also deciding not to do another. Pricing strategy selection is a choice. Or at least it should be. Compared to the other work you need to do on […]

Is Amazon Prime a scam? Shoppers asking tough questions as prices go higher | GeekWire

Is Amazon Prime a scam? Shoppers asking tough questions as prices go higher | GeekWire

James Froelich’s daughter asked him to buy her a magazine for the low cost of $5.21, but when he logged into Amazon to order the item, he saw a much higher price tag of $11. The difference between the two prices highlights one of Amazon’s biggest challenges today: Explaining its very complex algorithm technology to a […]

The Apple Watch’s Big Pricing Problem | HBR

The Apple Watch’s Big Pricing Problem | HBR

That wide range of options results in a wide range of prices. The Watch will cost from $349 (aluminum case, rubber band) to $17,000 (18 karat gold case, leather band with brass buckle). I’m not a tech reviewer, so I haven’t actually worn or tried out a demo version of the Watch, as some early […]

The L.A. Dodgers Disaster: A Landmark Pricing Stalemate Costs Fans Dearly | New England Patriots

The L.A. Dodgers Disaster: A Landmark Pricing Stalemate Costs Fans Dearly | New England Patriots

Wrapped up in the near year-round sport that is America’s game, pro sports fans outside the west coast may have missed the long-running nightmare in the L.A. TV market that 70% of local Dodgers fans would like to wake up out of. Because of a unique sports programming pricing dispute (one in which service providers […]

Study focuses on the highs and lows of pricing new products | University of Technology, Sydney

Study focuses on the highs and lows of pricing new products | University of Technology, Sydney

Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting demand with a high price or tempting consumers with a low one – but a new study suggests these strategies are not as popular as thought. A skimming strategy involves setting the price for a new or […]

Startup Chat: Pricing, Free Plans & Trials | Baremetrics

Startup Chat: Pricing, Free Plans & Trials | Baremetrics

This first question here is from Chris and asked specifically, and this is really to Baremetrics. How did you come up with your current pricing plans? Current pricing plans here, on Baremetrics I’m going to try a little fancy here, not as to use, so I can Screencast my thing here. Okay, let’s see how […]

Flat Fees and Packages: How to Price Your Services Like Products | QuickBooks

Flat Fees and Packages: How to Price Your Services Like Products | QuickBooks

I recently met with a contractor for an upgrade I wanted to make to my house. He offered to price one part of the job—which was small—at an hourly rate, while the others were priced at a flat rate. Many buyers prefer having a flat or fixed fee when they choose a service. If I didn’t […]

Pricing Your Product: Cost-plus Or Value-based Pricing | control

Pricing Your Product: Cost-plus Or Value-based Pricing | control

Before you sell your products or market your services you must first identify the cost. Understanding the price will give you a better perspective of your potential revenue, competitors  and target customers. Pricing your product is a defining mark for your company and should not be taken lightly. Follow this five-part series to understand the complexity, trickery, […]

#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D | The Pricing Authority

#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D | The Pricing Authority

More than 70% of projects fail because of the inability of organizations to change. The same can be said for pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and may take a long time time to be accepted, adopted and assimilated. Whether pricing practitioners lead a small project or […]

Pricer’s Points: Turning pricing power into profit | Giancarlo Colombo

Pricer’s Points: Turning pricing power into profit | Giancarlo Colombo

byJay Jubas, Dieter Kiewell, and Georg Winkler An international provider of technical gases had a problem. With a large, highly fragmented product portfolio of more than 500 SKUs, customers in a range of industries, and a broad segmentation of customers by size, prices varied widely even for the same product. And while managers believed there […]

 


This Week in Pricing > 4/12/15

Headlines
– Marketers defy theorists’ advice on pricing strategies for consumer tech products – study | Marketing Magazine
– Is ‘Demand Pricing’ at Parking Meters Like Uber’s Surge Pricing? | Boston Magazine
– If It’s “FREE” to the Customer, Are You Really Selling? | The Sales Hunter
– How Low Should You Go? | NRF
– What Happens When You Try To Fool Customers | Forbes
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The value of money comes from the private sector in the form of price for product, services rendered, what people are willing to pay for something they want or need. That’s where value happens.”

    – Rush Limbaugh

Pricing Resources

Explore our archives of valuable pricing resources including:

Chicken Wings and Ribs: Marketing Successes | Strategic Pricing Solutions

This past weekend my wife and I decided to go to dinner someplace where we could watch March Madness on TV.  We picked a restaurant with plenty of TVs easily visible from most any table, a well-stocked bar, and a typically casual menu.  There were salads, burgers, chicken, pork, steaks and seafood available.  After each […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

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Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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