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Pricing News Daily > 4/14/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:


Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…


USPS to delay April’s planned price increases | Post & Parcel

USPS to delay April’s planned price increases | Post & Parcel

The US Postal Service has delayed its planned price increases that had been due to take effect on 26th April. The delay comes because some price increases proposed by the Postal Service have been rejected by regulators, USPS said this week. The Postal Service had been proposing to increase its monopoly service prices by an […]

5 Alternatives to discounting your price | Women Unlimited Worldwide

5 Alternatives to discounting your price | Women Unlimited Worldwide

And protecting your business profitability! Despite reports of greater economic confidence, customers are still incredibly cost-savvy and careful what they spend their money on. So how do you defend your prices against those pushing you to discount? Historically we Brits haven’t been up for haggling and pushing down prices. It’s not really in our nature […]

Giving Out Private Data for Discount in Insurance | NYTimes.com

Giving Out Private Data for Discount in Insurance | NYTimes.com

Andrew Thomas’s life insurer knows exactly when he arrives at his local gym. The company is notified when he swipes his membership card, and 30 minutes later, it checks that he is still there, tracking his location through his smartphone. The insurance company has a vested interest in keeping Mr. Thomas alive and well. […]

They’ll sit but won’t stay: Are you training your customers to only shop for sales? | SDL

They’ll sit but won’t stay: Are you training your customers to only shop for sales? | SDL

Now imagine if Molly were part of the 80% of shoppers looking online for deals. If you’re like most retailers, you’ll offer some sort of discount, likely several times a year.  But by now, Molly has figured out the game, and will likely only buy from your site when there is a discount or coupon […]

Ticket price increases are forcing Clippers fans to not support team | CBSSports.com

Ticket price increases are forcing Clippers fans to not support team | CBSSports.com

After the Clippers lost at home to the Warriors on Wednesday night, Blake Griffin was frustrated with the lack of fan support at Staples Center. Griffin may have a point as Clippers fans are not going to home games because frankly, they can’t afford it. From Bill Plaschke of the Los Angeles Times: Five years […]

Your Services are Not a Grocery List | LJB Media Workshop Blog

Your Services are Not a Grocery List | LJB Media Workshop Blog

Pricing out your services individually will create a psychological pick-and-choose scenario for clients, and can be very self-destructing to the efficacy of your company in providing the services it promises to provide. Am I saying clients shouldn’t have a choice in what they purchase? Of course not! They are clients after all, and they have […]

UK deflation looms as supermarkets step up price war | Telegraph

UK deflation looms as supermarkets step up price war | Telegraph

Britain is on the brink of deflation, with a supermarket price war and energy price cuts expected to push the the country into its first period of falling prices in at least a quarter of a century. Inflation, as measured by the consumer prices index (CPI), fell to zero in February for the first time […]

Charge What You’re Worth | Betty Means Business

Charge What You’re Worth | Betty Means Business

I see so many incredible women consultants and coaches unconsciously set their pricing based on fear, self-doubt or limiting beliefs they have around money instead of solid business strategy. When this happens, our money mindset can keep our prices (and our bank accounts) stuck and unnecessarily low, certainly smaller than the vision we have for […]

Minimum Wage and Prices | Pragmatic Pricing

Minimum Wage and Prices | Pragmatic Pricing

There is a lot of talk about raising minimum wage.  Of course this is a tough political issue with one side claiming it will cost jobs and the other side claiming people can’t live on $7.25 an hour.  This blog is about neither of those things.  This blog is about what will happen to prices. […]

Pricer’s Points: Now You See Me | Jose Mendoza

Pricer’s Points: Now You See Me | Jose Mendoza

According to Bernard (2013), prices might not be only mentally stored as a number but also as an image or even as an association related to a brand or to a perception of quality. More, Grewal et al. (2014) presented an interesting study on the effect of semantic price cues that suggest that consumers might […]


This Week in Pricing > 4/12/15

– Marketers defy theorists’ advice on pricing strategies for consumer tech products – study | Marketing Magazine
– Is ‘Demand Pricing’ at Parking Meters Like Uber’s Surge Pricing? | Boston Magazine
– If It’s “FREE” to the Customer, Are You Really Selling? | The Sales Hunter
– How Low Should You Go? | NRF
– What Happens When You Try To Fool Customers | Forbes
…and more



Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]



The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is actually pretty simple…Customers will not pay literally a penny more than the true value of the product.”

     – Ron Johnson

Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: APP Blog | Asia Pricing Professionals

APP offers a collection of pricing thought leadership blogs for our members benefit. A sample of the types of blogs we offer follows: PRICING DISRUPTION The words disrupt and disruption are used more and more in the areas of business strategy and innovation. The definition of disruption in Wikipedia is “an event which causes an […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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