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Pricing News Daily > 4/15/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:

Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy. Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

Click a link below to learn more…

Headlines

The 10.000$ Apple watch – Worst practice for pricing consistency | Pricing for Startups

The 10.000$ Apple watch – Worst practice for pricing consistency | Pricing for Startups

Take-aways for founders Re-focusing on the pressing issue of new product pricing there are a few take ways from this case: An out-of-this world anchor price ($10,000 in Apple’s case) will not boost the sales of alternative product versions, but only confuse other customers. It seems that Apple apply’s pure markups to their cost base. In some […]

How to Set Prices When You’re New in Business | Entrepreneur

How to Set Prices When You’re New in Business | Entrepreneur

One of the most difficult decisions a new business will make is pricing its products or services. Businesses realize that accurate pricing is key to capturing customer attention in a competitive market. Not only are many new companies operating with limited information about competitor pricing schemes, but they also lack the experience necessary to predict […]

8 Reasons Companies Don’t Capture More Value | HBR

8 Reasons Companies Don’t Capture More Value | HBR

The challenge for executives is, of course, to manage their conflicting goals, or so-called trade-offs. The most prevalent tension to resolve is between market share (or sales revenue) and margin. If the product manager in a consumer packaged goods company is focused on gaining market share within her category (perhaps because her bonus is predicated […]

Is sympathetic pricing anything more than a novelty? | The Guardian

Is sympathetic pricing anything more than a novelty? | The Guardian

Along with quality and availability, price is a crucial arbiter when consumers weigh up what to buy. In general, the cheaper a product or service is, the more appealing. Yet when it comes to sustainability and ethics, consumers are usually expected to pay a premium. Now a new pricing strategy appears to be challenging […]

Pricey San Francisco housing tightens up even further | CNBC

Pricey San Francisco housing tightens up even further | CNBC

San Francisco housing is expensive. Super expensive. That’s not news. What is news is that there may actually be a tipping point—when high prices finally hurt sales. The number of homes sold in February was the lowest for the month in seven years, and the median annual price gain was the smallest in nearly three […]

Death by a Thousand Cuts: Shift to Value Based Pricing | Sanders Consulting Group

Death by a Thousand Cuts: Shift to Value Based Pricing | Sanders Consulting Group

And many have not survived. It’s been a slow death by a thousand cuts: pushed out of the strategic high ground by consultants, forced into competing on price by smaller, more nimble specialty firms, design firms and freelancers, and having to deal with a new breed of client. Not to mention the impact of digital, […]

Asked to Lower Your Price? Try These 5 Answers | Inc.

Asked to Lower Your Price? Try These 5 Answers | Inc.

It’s a conversation many of us have had with customers. Another company is offering pretty much the same product or service you are–but at half the cost. Or, anyway, substantially less. At this point, there’s a lengthy pause in the conversation while your customer waits hopefully for you to make a similar concession. Or the person […]

Task force for price control order for medical devices | ET HealthWorld

Task force for price control order for medical devices | ET HealthWorld

NEW DELHI: Even as the government is mulling regulating medical devices sector, a task force has recommended a separate price control order by putting them under the Essential Commodities Act. Once the devices come under the purview of the Act, the government can keep a tab on prices of equipment. The Task Force on Medical […]

Hospital Pricing Strategy Faces Market Pressures | Revenue360.net

Hospital Pricing Strategy Faces Market Pressures | Revenue360.net

Even as downward pressure on hospital procedure pricing continues, many hospitals are growing in healthy ways.  Is this due to finding new efficiencies, increased healthcare spending, or a combination of both?  We’ll look at some trends in search of a new hospital pricing strategy. A recent article in the New York Times entitled, “Hospitals Are […]

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Have you implemented price positioning as part of your pricing tactics in your portfolio? Price positioning here means; Normalize all products, e.g., software per unit (user, transactions, etc) Selection of a base product, typically the one with the highest value (perceive or real) Positioning the price of the other products relative to the base Read […]

 


This Week in Pricing > 4/12/15

Headlines
– Marketers defy theorists’ advice on pricing strategies for consumer tech products – study | Marketing Magazine
– Is ‘Demand Pricing’ at Parking Meters Like Uber’s Surge Pricing? | Boston Magazine
– If It’s “FREE” to the Customer, Are You Really Selling? | The Sales Hunter
– How Low Should You Go? | NRF
– What Happens When You Try To Fool Customers | Forbes
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Pricing Resources

Explore our archives of valuable pricing resources including:

Wiser Releases New Infographic: A Dynamic Pricing Checklist To Get You Into The Final Four | Wiser

The ecommerce industry is extremely competitive, and it can be difficult for smaller retailers to keep up with giants like Amazon and Walmart. Retailers of all sizes have to compete with big box retailers every day, a difficult feat seeing that Amazon changes its prices as often as every 10 minutes. However, a dynamic pricing […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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