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Pricing News Daily > 4/17/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by:value innoruption final 0612 rev

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

Headlines

Saudi Arabia was worried about a danger much bigger than shale when it blindsided oil markets | Financial Post

Saudi Arabia was worried about a danger much bigger than shale when it blindsided oil markets | Financial Post

Last fall, as oil prices crashed, Ali al-Naimi, Saudi Arabia’s petroleum minister and the world’s de facto energy czar, went mum. He still popped up, as is his habit, at industry conferences on three continents. Yet from mid-September to the middle of November, while benchmark crude prices plunged 21 per cent to a four-year low, […]

Four aspects of pricing retailers should never overlook | ekmPowershop

Four aspects of pricing retailers should never overlook | ekmPowershop

A pricing strategy might be one of the most critical aspects to running an online business. Price comparison is the norm in ecommerce, with over half of customers visiting over four sites before making a purchase decision. And with retail giants like Amazon changing the prices of their products every 10-15 minutes, it can be […]

Walmart returns to playing offense with price? | LoyaltyOne

Walmart returns to playing offense with price? | LoyaltyOne

According to RetailWire and reports in The Wall Street Journal, Walmart CEO Doug McMillon said the chain was going back to its roots and “playing offense with price” to help achieve market share gains. The company’s increased emphasis on price was recently borne out by a Credit Suisse study, which found the price gap on consumables between […]

Isn’t Cost-Driven Pricing the Fairest Approach for Shoppers? | LoyaltyOne

Isn’t Cost-Driven Pricing the Fairest Approach for Shoppers? | LoyaltyOne

In the first article in the series we discussed why pricing is a hot topic these days and provided a framework for thinking about pricing. We also discussed three over-arching approaches to pricing: cost-driven pricing, market-driven pricing and customer-driven pricing. In this second article we’ll discuss cost-driven pricing in some more detail. Isn’t cost-driven pricing the fairest […]

Here’s how Woolworths Limited can win the supermarket price war | Motley Fool Australia

Here’s how Woolworths Limited can win the supermarket price war | Motley Fool Australia

Shares of Woolworths Limited (ASX: WOW) have been sold down heavily over the last 12 months with investors becoming increasingly concerned about its dominance in Australia’s $88 billion food and grocery industry. Woolworths, Coles – owned by Wesfarmers Ltd (ASX: WES) – and Metcash Limited’s (ASX: MTS) IGA have all been locked in a pricing […]

Another Look at Pricing Psychology Statistics | SaleHoo

Another Look at Pricing Psychology Statistics | SaleHoo

Price is always going to be a controversial issue for retailers, so we really don’t mind putting in new data whenever we come across it. Recent research shows that some of the most beloved of pricing strategies may be based on outdated pricing psychology. In other words, the magic is gone. We have discussed at […]

FutureView 2015 “Uber All” (Video) | The Futures Company

FutureView 2015 “Uber All” (Video) | The Futures Company

A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for a new brand value model affecting the future of every category and seen most prominently today in Uber. Prospects for strong, sustained growth in the old, established ways are diminishing rapidly. As a result, […]

U.S. Import Prices Down, Export Prices Up in March | Modern Distribution Management

U.S. Import Prices Down, Export Prices Up in March | Modern Distribution Management

Prices for U.S. imports decreased 0.3 percent in March following a 0.2 percent upturn the previous month, according to the U.S. Bureau of Labor Statistics. In March, lower nonfuel prices more than offset a rise in fuel prices. The price index for U.S. exports rose in March, ticking up 0.1 percent, after declining 0.2 percent […]

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Have you wondered if a loss leader pricing strategy would work for your dental practice?  Or maybe you are wondering exactly what this strategy actually is!  In this article on Score.org, Steve Strauss, Founder of TheSelfEmployed.com, answers this question. The loss leader is a pricing strategy that can be a great way to grow any […]

Pricer’s Points: Healthcare Price Transparency: More Complex Than it Sounds | Don Peppers

Pricer’s Points: Healthcare Price Transparency: More Complex Than it Sounds | Don Peppers

Stories like this aren’t hard to find when it comes to healthcare pricing, which is so complex and difficult to understand that consumers are for the most part just baffled. So in view of the new “consumerized” healthcare system under the Affordable Care Act, one of the issues our panel debated was whether price transparency […]

 


This Week in Pricing > 4/12/15

Headlines
– Marketers defy theorists’ advice on pricing strategies for consumer tech products – study | Marketing Magazine
– Is ‘Demand Pricing’ at Parking Meters Like Uber’s Surge Pricing? | Boston Magazine
– If It’s “FREE” to the Customer, Are You Really Selling? | The Sales Hunter
– How Low Should You Go? | NRF
– What Happens When You Try To Fool Customers | Forbes
…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Accept certain inalienable truths: Prices will rise. Politicians will philander. You, too, will get old. And when you do, you’ll fantasize that when you were young, prices were reasonable, politicians were noble, and children respected their elders.”

     – Mary Schmich

Pricing Resources

Explore our archives of valuable pricing resources including:

Certification: Change Agent in Pricing (CAP™)

The CAP™ certification is a one-day or two-day formal certification program on the change management and the change leadership processes related to value and pricing projects. During this program, participants will learn: To recognize the need for change leadership in pricing projects. To design a powerful change management toolbox for their pricing projects. To select […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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