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Pricing News Daily > 4/17/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: PPS Logo

 

 

 

Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

Click a link below to learn more…

Headlines

Clark on health care: We need ‘clear pricing signals’ to control costs | Clark Howard

Clark on health care: We need ‘clear pricing signals’ to control costs | Clark Howard

Get employers out of health care Part of the problem is that we keep siloing people into groups: You get health care from your employer, she gets it from the VA, he gets it through Medicare and on and on… What we need instead is think of it as one big 300+ million-person market for […]

 

Bordeaux 2016: What merchants are saying about price | Decanter

Bordeaux 2016: What merchants are saying about price | Decanter

Bordeaux 2016 barrel samples have yet to be properly tasted by critics, including Decanter’s Jane Anson, yet the pricing debate has started early. Presenting 2016 as an opportunity to build confidence and a ‘new dawn’, Liv-ex said pricing decisions in Bordeaux should be less ‘opaque’ and take better account of stock in the secondary market. […]

 

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

A new ’round numbers’ pricing strategy which Woolworths says will help its customers is actually little more than a psychological ploy, according to a retail expert. The grocery giant announced on Thursday it is moving the prices of more than 20,000 products to round dollars and no cents. Woolworths director of buying and merchandise Steve Donohue […]

 

Echo Dot – Product Unbundling Done Right | Iterative Path

Echo Dot – Product Unbundling Done Right | Iterative Path

The opposite of product unbundling is throwing in every feature and  a connected kitchen sink (of course IoT) because we think that is the right technological solution. This is what I call the upside down product development. This leads to cars with Wifi hotspot, fridges with tablet functionality and toasters with radios. For product unbundling there […]

 

Dynamic fuel pricing pilot project in some cities from May 1 | Normangee Star

Dynamic fuel pricing pilot project in some cities from May 1 | Normangee Star

As seen in most advanced markets wherein the diesel and petrol prices are in sync with global rates, five Indian cities – Puducherry, Vizag, Udaipur, Jamshedpur and Chandigarh will be the first to witness the same. However, state owned companies like Indian Oil Corp, Bharat Petroleum Corp and Hindustan Petroleum Corp. faced interference from the […]

 

Deflation will end, but price wars are just beginning for retailers | Food Dive

Deflation will end, but price wars are just beginning for retailers | Food Dive

Retailers need to know their strengths and how they are different from their competitors, and then zero in on those areas. In its most recent earnings report, Tops Markets discussed two holiday pricing promotions that helped the company retain market share. Tops had enjoyed success with the promotions in the past, and knew its customer […]

 

Dynamic fuel pricing deepening deregulation: Jefferies | The Economic Times

Dynamic fuel pricing deepening deregulation: Jefferies | The Economic Times

NEW DELHI: The proposed daily pricing of transport fuels in India would improve confidence in the sustainability of the market pricing regime as regular smaller changes in currency and crude oil prices should be easier to pass through to customers, US investment banker Jefferies said on Thursday. “Daily pricing would improve confidence on sustainability of […]

 

You’re pricing your SaaS product all wrong | VentureBeat

You’re pricing your SaaS product all wrong | VentureBeat

Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]

 

Featured Content and Events

Certification: Certified Pricing Professional (CPP)

Certification: Certified Pricing Professional (CPP)

WHAT IS CPP? The Certified Pricing Professional program is your one-stop solution for addressing many of the pricing problems you may encounter in the conduct of your business. Whether it is price optimization or revenue management, by obtaining advanced knowledge and expertise in pricing, you can set yourself apart from your competition and steer your […]

 

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

Location: Hilton Miami Downtown Hotel in Miami, FL

Date: May 3, 2017

The dollarization of differentiation value is at the heart of value-based pricing. Join this one-day workshop to learn the 6 steps of value-based pricing and to discover a realistic approach to the science and art of dollarization. You will discover multiple case studies and go through short dollarization exercises. At the end of the workshop you will learn how to operationalize dollarization in your business and your culture. Participants receive a signed copy of Stephan’s latest book called “Dollarization of Differentiation Value”.

Attendees will learn:

  • The 6 steps of value-based pricing
  • The science and art of dollarization
  • What to dollarize and when to use numbers in value-propositions

 

PPS - Miami 2017 Conf

Conference: 28th Annual Spring Pricing Workshops & Conference | PPS

Location: Hilton Miami Downtown Hotel in Miami, FL

Date: May 2-5, 2017

You want your pricing “done right,” but how do you conquer the key pricing challenges that face your corporation?

Find out how you can build a winning corporate strategy at the PPS 28th Annual Spring Pricing Workshops & Conference in Miami, FL!

We will be at the Hilton Miami Downtown Hotel, from May 2-5, 2017 for a week of opportunities to help you align your organization for its highest potential!

Follow the hashtag #PPSMIA on social media networks.

 

Conference: Battle for Margin > SPASIGMA Negotiation Workshop & Pricing Strategy Seminar | SPA 

Date: June 8-9, 2017

Location: Mandarin Oriental Las Vegas, Nevada

This big-picture seminar presents SPA’s unique blend of analytical and training tools to drive industry-leading profitability. The seminar provides critical insights to C-Suite Executives, Pricing Leaders, Sales Leaders, Procurement Leaders, across a broad cross-section of industries. This engaging seminar incorporates expert instruction, case studies, role-playing, and entertaining videos to present personality-type theory, negotiation skills, and analytical tools. These tools will enable any organization to maximize profitability, typically by 200 to 500 basis points, or 2 – 5% of sales. The seminar addresses the strategic and practical tools that are fundamental to maximizing shareholder value. It will help you to re-focus your organization increasing performance in their daily jobs while capturing greater economic value. With expert training, and long-term retention and analytical tools, your team can negotiate better to buy lower and sell higher, thus maximizing profits and shareholder value.

 

 

Conference: European Pricing Summit | Finance iQ

Conference: European Pricing Summit | Finance iQ

Date: June 27-28, 2017

Location: Palace Hotel in Berlin, Germany

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in and want to benchmark with other organisations to decide what is the most profitable option. But KPIs and pricing models are almost always confidential,and the majority of organisations are unwilling to disclose the facts and figures that the industry needs. The industry has a dilemma where practitioners want access to others’ KPIs without fully revealing theirs!

 


The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

     – Phillip Kotler

 

Pricing Resources

Pricer’s Points Blog Series

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