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Pricing News Daily > 4/22/15

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

This Edition is brought to you by: APP-400dpiLogo

 

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Headlines

Allstate looking to adopt controversial pricing model | Insurance Business America

Allstate looking to adopt controversial pricing model | Insurance Business America

Documents recently obtained by an Atlanta news team suggest one of the nation’s leading property/casualty insurers is seeking to change the way it prices policies – something that may bolster arguments in favor of an independent agent’s value in a highly commoditized space. In forms submitted to the Georgia insurance commissioner’s office, Allstate proposes to […]

Dynamic Pricing: Which Customers Are Worth The Most? Amazon, Delta Airlines And Staples Weigh In | Forbes

Dynamic Pricing: Which Customers Are Worth The Most? Amazon, Delta Airlines And Staples Weigh In | Forbes

Should a Mac user browsing a travel website pay more for a hotel than her PC-using counterpart? Is it plausible for an airline to charge a frequent flyer more for a plane ticket – because in all likelihood the travel is for business? Can a supermarket reduce the price of eggs for someone on a […]

Pricing: getting it right | Law Society Gazette

Pricing: getting it right | Law Society Gazette

Richard Susskind thinks lawyers are wrong on pricing. But firms should be encouraged to understand and tackle modern challenges on more than one front. Richard Susskind has a message for law firms that are fixated on new pricing models in a customer-driven legal services market – ‘you have got it all wrong’. Speaking at the […]

Raise our prices? Are you crazy? | Legal Eye

Raise our prices? Are you crazy? | Legal Eye

Many readers will have seen the recently published research by Morar Consulting for Veyo. To remind you, a few of the headlines were: 42% of consumers were unsure that they would use their conveyancer again; 60% found dealing with their solicitors the most stressful aspect of the process; 27% chose their conveyancer because of the […]

Sales and pricing power deteriorating in tandem | Livemint

Sales and pricing power deteriorating in tandem | Livemint

Falling input costs is good news for profitability, but could make life difficult for those in sales. When demand is weak and there is ample spare capacity, falling inflation can erode pricing power. Sales growth is a function of both volume and price, and if both are low on energy, sales expansion targets are difficult […]

Low Gas Prices Means Happy Americans | NACS Online

Low Gas Prices Means Happy Americans | NACS Online

ALEXANDRIA, Va. – A majority of Americans say they are optimistic about the economy, driven largely by low gas prices. Overall, more than half (52%) of Americans are optimistic about the economy, an eight-point jump from last month. Those most optimistic are younger consumers ages 18-34 (58%) and those in the West (58%), according to […]

Boomerang Commerce Launches A/B Testing Platform For Pricing | TechCrunch

Boomerang Commerce Launches A/B Testing Platform For Pricing | TechCrunch

Boomerang Commerce, a startup that helps online retailers optimize their pricing and a 2014 Disrupt NY Startup Battlefield finalist, today announced the launch of its A/B testing service for pricing. Marketers love A/B testing to see which message works best, but when it comes to pricing, offering two different customers two different prices for the same […]

If You’re Competing on Price, You’ve Already Lost the Battle | TECH.CO

If You’re Competing on Price, You’ve Already Lost the Battle | TECH.CO

Tesla Motors has been making some serious waves in the auto industry over the past few years. What makes this so remarkable is the size of the company compared to the major U.S. and foreign automakers. But unlike Audi and BMW, it’s not pricing that sets Tesla’s cars apart. In fact, the company recently introduced […]

Move away from heavy discounting boost Debenhams’ profits by 4.3% | Fieldworks Connections

Move away from heavy discounting boost Debenhams’ profits by 4.3% | Fieldworks Connections

This has led to more stock being sold at full price, with group sales increasing 1.6% in the 26 weeks to February 28th 2015, while online sales rose 12.7%. It has also boosted its offering with Costa, Monsoon, Mothercare and Sports Direct concessions in selected stores. “The continued refocusing of our promotional strategy delivered a […]

Pricer’s Points: Now You See Me | Jose Mendoza

Pricer’s Points: Now You See Me | Jose Mendoza

According to Bernard (2013), prices might not be only mentally stored as a number but also as an image or even as an association related to a brand or to a perception of quality. More, Grewal et al. (2014) presented an interesting study on the effect of semantic price cues that suggest that consumers might […]

 


This Week in Pricing > 4/19/15

Headlines
– The Apple Watch’s Big Pricing Problem | HBR
– The pricing renaissance: New ways to reduce risk and unlock value | McKinsey on Marketing & Sales
– LET YOUR CUSTOMERS SEGMENT THEMSELVES BY WHAT THEY’RE WILLING TO PAY | IMD
– The L.A. Dodgers Disaster: A Landmark Pricing Stalemate Costs Fans Dearly | New England Patriots
– Another Look at Pricing Psychology Statistics | SaleHoo

…and more

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 


 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

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“People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility, he says. We make do with guesstimates and a vague recollection of what things are “supposed to cost.””

     – William Poundstone

Pricing Resources

Explore our archives of valuable pricing resources including:

Blog: The story of Asia Pricing Professionals | Jesper Hansson

Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. I was one of them. At first we were just meeting up to share ideas and challenges from our daily jobs. There wasn’t many pricing practitioners in Singapore back then. Most people working with pricing were either doing so in a marketing, […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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